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Sustained Success
in a
Turbulent World
New thinking for adaptive leaders

by Dr Graeme Codrington
TomorrowToday.co.za
Twitter: @FuturistGraeme
App (iOS/Android): TomorrowToday
.co.za
.co.za
What does this mean for your business?

Pacific	
  Sun	
  Cruise	
  Liner.	
  30/7/13	
  off	
  the	
  New	
  Zealand	
  coast

.co.za
Leadership today:
Knowing what to do when you don’t know what to do

.co.za
.co.za
“In a time of drastic change it is the
learner who inherits the future.
The learned usually find themselves
equipped to live in a world
that no longer exists.”
Longshoreman – philosopher, Eric Hoffer

.co.za
.co.za
How	
  else	
  
your	
  clients	
  
can	
  do	
  this	
  

How	
  will	
  
you	
  see	
  this	
  
disrupMon	
  
coming?

Market  /  Industry
Our  people
Customers
Products
What	
  they	
  
do	
  with	
  what	
  
they	
  buy	
  from	
  
you	
  

What	
  
would	
  make	
  
you	
  
redundant?

.co.za

New	
  
Thinking	
  
Required

What	
  else	
  
can	
  be	
  done	
  
with	
  what	
  
you	
  sell?

Do	
  you	
  have	
  
the	
  right	
  
people?

WHY	
  do	
  you	
  
sell	
  what	
  you	
  
sell?

What	
  you	
  
do	
  to	
  nurture	
  
your	
  top	
  
talent
1. New thinking
about customers

.co.za
.co.za
.co.za
.co.za
Shifting customer behaviours

.co.za
.co.za
Digital
Mobile

.co.za

Social
Integrated

Always on
Smart
How  else	
  
your	
  clients	
  
can	
  do	
  this	
  

What	
  they	
  
DO	
  with	
  what	
  
they	
  buy	
  from	
  
you	
  

.co.za

New	
  
Thinking	
  
Required
2. New thinking about
how will you compete

.co.za
DHL “smart” trucks

.co.za
DHL “smart” trucks

.co.za
TED: Simon Sinek,
Thinking differently about how you sell

.co.za
Simon	
  Sinek,	
  TEDx	
  2009,	
  How	
  Great	
  Leaders	
  Inspire	
  AcMon	
  
TED: Simon Sinek,
Thinking differently about how you sell

.co.za
How	
  else	
  
your	
  clients	
  
can	
  do	
  this	
  

What	
  they	
  
do	
  with	
  what	
  
they	
  buy	
  from	
  
you	
  

.co.za

New	
  
Thinking	
  
Required

What	
  else	
  
can	
  be	
  done	
  
with	
  what	
  
you	
  sell?

WHY	
  do	
  you	
  
sell	
  what	
  you	
  
sell?
3. New thinking about
the future & disruptive trends

.co.za
“Every organisation should be paying
someone to look out the window.”
Ricardo Semler

.co.za
What should you be watching?

.co.za
Select your focus areas

.co.za
Reticular Activating System

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Get your whole team involved

.co.za
How	
  else	
  
your	
  clients	
  
can	
  do	
  this	
  

How	
  will	
  
you	
  see	
  this	
  
disrupMon	
  
coming?

What	
  they	
  
do	
  with	
  what	
  
they	
  buy	
  from	
  
you	
  

What	
  
would	
  make	
  
you	
  
redundant?

.co.za

New	
  
Thinking	
  
Required

What	
  else	
  
can	
  be	
  done	
  
with	
  what	
  
you	
  sell?

WHY	
  do	
  you	
  
sell	
  what	
  you	
  
sell?
4. New thinking about
your people

.co.za
Do you have the right people?

.co.za
Today’s Top Talent: A different breed

.co.za
The family dog waits…
familiar footsteps
food & shelter
love & attention

…you must be the boss!
.co.za
But not everyone is loyal and loving like the dogs...

.co.za
Cat attitude
• Dogs have owners

cats have staff!
.co.za

Source: charlottesweb.therapids.net/gary_patterson1.htm
Cat attitude
• Dogs come when you call them,

cats take a message and get back to you
.co.za
Cat attitude
• Cats get bored quickly…

and move on to
the next challenge!

.co.za

Source: charlottesweb.therapids.net/gary_patterson1.htm
Cat attitude
• Cats won’t follow you…

if they don’t like
where you are going!

.co.za

Source: charlottesweb.therapids.net/gary_patterson1.htm
The family cat waits…
familiar sounds
love & attention
food & shelter

…I must be the boss!
.co.za
Its easy to keep dogs in your yard…
How do you keep cats?

.co.za
It’s not (only) about the money

.co.za
Stretch and develop them

.co.za
Make sure they understand the overall purpose

.co.za
Family first

.co.za
Fun

.co.za
Get good technology in the office

.co.za
Three important questions

.co.za
“What does your successful life
look like in five years time?”

.co.za
“What can we offer you?” *
* Here’s what we need from you in return

.co.za
“How easy do I make it for
you to do great work?”

.co.za
How	
  else	
  
your	
  clients	
  
can	
  do	
  this	
  

How	
  will	
  
you	
  see	
  this	
  
disrupMon	
  
coming?

What	
  they	
  
do	
  with	
  what	
  
they	
  buy	
  from	
  
you	
  

What	
  
would	
  make	
  
you	
  
redundant?

.co.za

New	
  
Thinking	
  
Required

What	
  else	
  
can	
  be	
  done	
  
with	
  what	
  
you	
  sell?

Do	
  you	
  have	
  
the	
  right	
  
people?

WHY	
  do	
  you	
  
sell	
  what	
  you	
  
sell?

What	
  you	
  
do	
  to	
  nurture	
  
your	
  top	
  
talent
Leadership today:
Knowing what to do when you don’t know what to do

.co.za
“Over the last two decades, the world has changed
substantially. The economic, political, social,
corporate, and personal rules that now apply bear
scant relation to those applicable two decades ago.
Different times require a different script.”
Kenichi Ohmae
The Next Global Stage
2005

.co.za
Download the

app
www.GraemeCodrington.com
• Email: graeme@tomorrowtoday.co.za
• Twitter: @FuturistGraeme
• App: ‘TomorrowToday’
• Read my blog and free email newsletter

.co.za

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Graeme codrington sustained success in a turbulent world - iran 2014-1