Social media has transformed how employers recruitment graduates. This presentation provides some quick tips for graduates to enhance their employability on LinkedIn. This presentation was developed off an internal presentation on the benefits of LinkedIn for students at the University of Western Sydney.

1. Graduate Recruitment Revolution:
4 tips to increase your LinkedIn chances
Adam Clayton
Image source: Beyond Earth Series (http://beyondearthseries.files.wordpress.com/2012/05/puzzle-people-cover.gif)

2. THE POWER OF LINKEDIN
THE RECRUITMENT REVOLUTION

3. Social media has allowed individuals to develop their own persona and develop a
professional brand.
The Social Recruitment Revolution
Enhancing recruitment processes with social media
YouTube – Create an acting portfolio like Natalie Tran (CommunityChannel)
Wordpress – Showcase your writing skills like Eden Riley (Edenland)
Twitter – Voice your political opinions like Barack Obama (@BarackObama)
Image source: Fresh Tight Designs (http://freshtightdesigns.com/wp-content/uploads/2012/05/social-media-marketing-ann-arbor-michigan.png)

4. LinkedIn: The
recruitment revolution
Professional resume
LinkedIn has transformed the
resume from a traditional (and
somewhat dated) view to one that
is accurate and current.
It‟s more than „what you know‟;
it‟s also „who you know‟.
LinkedIn‟s „Recruiter‟ allows
employers to target potential
employees by keywords and
degrees of contact separation.
Image source: Public Relations Sydney (http://publicrelationssydney.com.au/wp-content/uploads/2012/08/Man-pressing-social-media-icon2.jpg)

5. 225M+ Members Worldwide
(approx +2 members/second)
4M+ AU members
4.9M+ AU domestic prof
11.4M+ AU workforce
Some LinkedIn Stats
Source: LinkedIn presentation at NAGCAS 4 June 2013

6. BUILDING MY PROFESSIONAL BRAND
4 QUICK TIPS FOR YOU LINKEDIN PROFILE

7. FACT
Approx. 93% of
students do not have a
good understanding of
personal branding*
LinkedIn
Profiles
Business
Cards
Personal
domain
names
Professional
blogs
Source: over 200 American students surveyed via StudentAdvisor.com | LinkedIn presentation at NAGCAS 4 June 2013
Image source: Complete Advice (http://completead-vice.com.au/blog/wp-content/uploads/2011/08/branding_part_two.jpg)
FACT
Approx. 70% of
students applicants
were rejected for their
online persona.

8. Have you ever tried to Google yourself?
What do people know about you?

9. Some students have a „half glass‟
approach to building their
professional branding
(Particularly on LinkedIn)
Image source: Kindled Spirit (http://kindledspirit.com.au/wp-content/uploads/2012/01/Glass-half-full.jpg)

10. Tip 1: Pump up the volume
The more you fill, the better the result.
Each section you complete in your
LinkedIn profile increases your chance
of being found by recruiters!
Consider:
• Highlighting your major
assignments or projects in the
„Projects‟ or „Education‟ section
• Let people know about you and
your ambitions in the Summary
100% profile completion = increased
search optimisation.
Image source: Kaspar on Flickr (http://www.flickr.com/photos/pacroon/)
LinkedIn also has a „Improve your profile‟ button which provides guidance on areas of improvement.

11. Skills are the currency in the
recruitment work.
Are you a marketer who can
also take amazing
photographs?
What about a teacher who
can create their own apps?
Having a library of skills lets an
employer know your capabilities
beyond the general scope of a
position.
Tip 2 - Highlight your skills
Show case what you are capable of.
LinkedIn has a great database where you can find „trending‟ and „relatable‟ skills – www.linkedin.com/skills
Image source: John Ragai on Flickr (http://www.flickr.com/photos/johnragai/)

12. Tip 3: Key word everything!
More key words = better your search results
Employer‟s seek individual‟s based
on particular keywords or phrases.
Fill your profile with keywords
relating to your dream career.
How?
• Explain your duties in more
depth – But again, don‟t lie!
• Add major/key program units
to „courses‟
• Add relatable skills you find in
job advertisements to your
profile – But only if you can do it!
Image source: LSS Academy (http://lssacademy.com/wp-content/uploads/2009/03/searching.png/)
Check out LinkedIn‟s job section and see what employers are want in their next employee!

13. Tip 4: Connect and collaborate
Building the network for the future
It‟s like the old saying:
“it’s not what you know but who you know”
Build your network strengths:
• Join and actively participate groups
relating to your area of expertise or
interests.
• Ask for endorsements from your
colleagues and classmate
• Follow those that make a difference for
you – They can be companies or
people!
• Share content which you find valuable
LinkedIn can also allow you to find fellow peers and trends from your university – www.linkedin.com/alumni

14. Tips from LinkedIn
1. Display a „professional‟ photo
2. Write a summary about who you are
3. Get strong, helpful recommendations
4. Tie your LinkedIn profile to other efforts

15. Real life account
http://au.linkedin.com/in/a
damallanclayton