1. Kindle Fire – Positioning
For: Settled Suburbanites (Ages 35-54)
Who: Want an affordable and user friendly multimedia device
Our product is a: E-Reader/Tablet Computer
That: Allows you to read, stream media and surf the web
anytime anywhere
Unlike: The I-pad 2
Ours: Is easy to use, affordable, compact, and connected to the
largest content providers in the market.
Sources: http://kindleculture.blogspot.com/2009/04/kindle-demographics.html