1. Consistent , SureFire Sales
Executive overview for consideration
A very smart organisation, a common sense approach to getting and
keeping you focused, all delivered by highly experienced and capable
people. We are delighted to partner with Sell2IT.
Justin Speake, Bloor Research
Sell2IT – Consistent, SureFire Sales Copyright © 2011 Sell2IT.

2. 0203 582 7926
grace.jefferyes@sell2it.com
Companies like yours are using us to help rapidly
address these sorts of issues.
Assisting a Globally recognised IT Security Software
organisation with a “Go/No Go decision in terms of a new
product launch and global market entry.
Enabling the sales team of the market leading telco to easily
and consistently identify and focus on new business
opportunities they could win, with a new higher margin
proposition.
Helping the world leading hosting provider to fast-track and
de-risk the move from SME dominance into the Enterprise
space.
Delivering deep vertical “client side” sector knowledge and CxO
level insight to enable both sales and marketing teams to deliver
more rapidly and more consistently against targets.
Sell2IT – Consistent, SureFire Sales Copyright © 2011 Sell2IT.

3. 0203 582 7926
grace.jefferyes@sell2it.com
What’s the outcome?
Your sales team focusing 100% of their time and resources
on exactly the right prospects.
Taking exactly the right proposition that you know
definitively is differentiated and competitive, current and
relevant*.
Rapidly and confidently driving up margin and contract value.
The marketing team focusing 100% of their time and resources
on the lowest cost, fastest routes to supporting that effort.
The sales team confidently selling deeper into the organisation
and your proposition being singled out and recognised at CxO
level.
Month, after month, after month ...
Sell2IT – Consistent, SureFire Sales Copyright © 2011 Sell2IT.

4. 0203 582 7926
grace.jefferyes@sell2it.com
How do we do that?
A combination of:
A comprehensive up to the minute scan of your market,
competition, drivers, emergent trends and disruptors.
Identification and validation of your “sweet spot”.
Fast Cycle process of discovery.
Clear and concise insight, explanation and definition of
your proposition.
Market Knowledge and real time data.
Direct access to senior level decision maker(s)/ knowledge.
Proven, scalable, repeatable processes.
Sell2IT – Consistent, SureFire Sales Copyright © 2011 Sell2IT.

5. 0203 582 7926
grace.jefferyes@sell2it.com
How long does it take?
We can deliver the definitive Go to Market
proposition and action plan for each proposition
in 4 weeks.
Sell2IT – Consistent, SureFire Sales Copyright © 2011 Sell2IT.

6. 0203 582 7926
grace.jefferyes@sell2it.com
What does it cost?
A well researched and clearly differentiated, definitive
“winning” proposition your sales people can explain easily
and confidently to all levels of decision maker.
A blueprint for both sales and marketing to ensure
consistency, relevance and differentiation of messaging and
£15,000
sales approach.
A list of targets who are absolutely right for your proposition.
Sell2IT – Consistent, SureFire Sales Copyright © 2011 Sell2IT.

7. 0203 582 7926
grace.jefferyes@sell2it.com
And keeping it up to date & focused?
A monthly update of all aspects:
Market map
Competitive positions
Differentiation
£1,500
“Sweet spot” opportunities
Key targets
Sell2IT – Consistent, SureFire Sales Copyright © 2011 Sell2IT.

8. 0203 582 7926
grace.jefferyes@sell2it.com
What about the options?
Senior CIO coaching
Sales engagement tools
Marketing campaigns Each
Sales Director Consultancy priced per
Sales training proposition
Direct introductions into key prospects
Account based strategies
Sell2IT – Consistent, SureFire Sales Copyright © 2011 Sell2IT.

9. 0203 582 7926
grace.jefferyes@sell2it.com
What’s required from you?
Access to:
1x Sales
1x Marketing
1x Technology/Architect
Market and customer intelligence
Sell2IT – Consistent, SureFire Sales Copyright © 2011 Sell2IT.

10. 0203 582 7926
grace.jefferyes@sell2it.com
Where’s the detail?
We don’t want to waste your time.
We considered that this executive summary would be
enough for you to decide if it was something you’d be
keen to learn more about.
If it is, we’ll be delighted to explain the process, the options
and the outputs in a meeting at your convenience.
If not, then thank you for taking the time to get this far.
Sell2IT – Consistent, SureFire Sales Copyright © 2011 Sell2IT.

11. 0203 582 7926
grace.jefferyes@sell2it.com
How can you know it will work?
It’s based on empirical data, extensive market research
and current knowledge, proven processes and a huge A very smart organisation, a
amount of experience. common sense approach to
getting and keeping you focused,
It is the culmination of many years of work and a distillation of all delivered by highly
other, successful (but more complex and costly) models. experienced and capable people.
We are delighted to partner with
It is working today for a globally recognised Telco and a Sell2IT.
Globally recognised hosting provider among others.
Justin Speake,
Bloor Research
Sell2IT – Consistent, SureFire Sales Copyright © 2011 Sell2IT.

12. 0203 582 7926
grace.jefferyes@sell2it.com
Can we discuss it?
Get in touch:
Grace Jefferyes grace.jefferyes@sell2it.com
Business Development Director
07712 447839
0203 582 7926
Prices quoted represent a standard SureFire Sales engagement, are based on
a single proposition and may be subject to change.
Sell2IT – Consistent, SureFire Sales Copyright © 2011 Sell2IT.