1. Research into Music Magazine institutions:
Bauer is a privately owned
publishing magazine which
joined the Bauer Media
Group in January 2008. The
group employs over 6,400
people and is a multi-platform
company focusing mainly on Magazine and radio.
Bauer’s most popular media brands are Kiss 100
(Kiss FM) & For Him Magazine (FHM) which was
purchased in 1994 and is now a best-selling
international multi-platform.
Other popular magazines in the Media group
are:
Empire, Practical photography, Grazia, Heat and
many more…
Most of Bauers media brands are very popular
and there is a wide range of magazine genres
they have, from fishing, golf and fashion to
trains. Bauer covers a big enough variety to
make them a mainstream magazine institution.

2. IPC Media is the UK’s leading consumer
magazine publisher. Established in 1968, they
engage with 26m UK adults – almost 42% of UK
men and two thirds of UK women. Their award
winning portfolio of websites reaches over 25
million users globally every month.
Some of the types of well know magazines IPC
media produce are:
NME, Now, What’s On TV, Marie Claire &
Woman’s Own
I would say that IPC Media produces UK
mainstream magazines as they are the UK’s
leading consumer.

3. EMAP owns leading brands in the magazine
industry. Established in 1947, their magazine
includes genres such as Retail, Health,
Construction, Architecture and Fashion.
Brands at EMAP include Smash Hits(1978-
2006), RetailWeek, H&Vnews,
NursingTimes.net & Construction News.
Because EMAP’s brands focus on specific
industries I would say that EMAP are not a
very well-known magazine industry this lead
me to believe they are a niche magazine
industry.

4. Future PLC is an international media
company founded in 1985. They ship
worldwide with operations in the UK, US
and Australia.
They use different types of media such as
apps, websites and events to do with the
magazines they publish.
Some of the types of magazines Future
produces are:
Classic Rock
Guitar Techniques
Guitarist
Metal Hammer
I would say that Future PLC magazines are
Niche as they are not very well known.