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As Delivered at Dynatrace PERFORM 2014 Opening Keynote 
APM Culture: What we can learn from Oktoberfest 
1 #Perform2014
“A Great Culture for Everyone… ” 
2 #Perform2014
“…keeping traditions” 
3 #Perform2014
4 #Perform2014 “Young and Old”
“across species” 
5 #Perform2014
“In EVERY environment” 
6 #Perform2014
“Teamwork” 
7 #Perform2014
“Team Headache” 
8 #Perform2014
“Still staying civilized” 
9 #Perform2014
Some metrics from 2013 
6.3M Visitors 6.7M Mass Beer 
1 Lost Segway 350 Lost iPhones 
800 lost wallets 8 lost kids 
10 #Perform2014
Oktoberfest <-> 
Dynatrace? 
11 #Perform2014
12 #Perform2014
Teamwork All Environments 
APM for Everyone 
Organized and Efficient Share Fun & Pain 
13 #Perform2014
Our Goal: APM for Everyone 
14 #Perform2014
Empowered by: Worlds-Best Community 
15 #Perform2014
Encourage: Sharing Successes 
16 #Perform2014
Free Trial Success Story 
Robert working on Tekaf.com 
Low Hanging Fruit on Dev Machine 
• 75% Roundtrip Reduction 
• 20% Faster Server Time 
Real life problems in Production using dynaTrace APMaaS 
• 4.5s delay caused by sporadic DNS lookup problems 
• 2min delay caused by bad URLs 
• 50% CPU consumption of custom RegEx 
17 #Perform2014
Performance Spikes on 
Product Page 
18 #Perform2014
Re-occurring 
Never seen in DEV 
19 #Perform2014
His own code  
20 #Perform2014
DNS Lookup Issue 
during Login 
21 #Perform2014
Reverse Lookup by 
IP fails on these IPs 
22 #Perform2014
Free Trial Success Story 
Robert working on Tekaf.com 
Low Hanging Fruit on Dev Machine 
• 75% Roundtrip Reduction 
• 20% Faster Server Time 
Real life problems in Production using dynaTrace APMaaS 
• 4.5s delay caused by sporadic DNS lookup problems 
• 2min delay caused by bad URLs 
• 50% CPU consumption of custom RegEx 
23 #Perform2014
We need you … 
… to reach the critical MASS  
24 #Perform2014
http://bit.ly/dttrial 
http://bit.ly/onlineperfclinic 
25 #Perform2014
@grabnerandi 
@kenzenhofer 
@gottesheim 
@metmajer 
@hzeitlhofer 
26 #Perform2014

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What DevOps can learn from Oktoberfest

Hinweis der Redaktion

  1. If you think right now “Did he read the memo about business casual?” – then the answer is YES. THIS IS business casual in our lab – especially during Oktoberfesttime. Want a job? Sign up today  It is October Fest Time. The cool thing about this is that it is a cultural event celebrated for more than 200 years . It is celebrated by “everyone around the world” …
  2. … the locals make sure that it is not only about drinking beer but also about keeping up great old traditions such as folks musik
  3. Everybody is joining in – young and old
  4. … and Bavarians are not even locking out other species  - everybody is welcome
  5. Whether sun or rain – enjoying a Mass of Beer works in Every Environment!
  6. Many people figure out it is more fun and there is more to achieve when working together – AS A TEAM!
  7. Doing things as a team also means to share the same good – but – also bad sides: such as bad headaches 
  8. Whats important is that people stay civilized – even in times of big pain and “pressure”
  9. Last Monday was my first time at Oktoberfest. While waiting for my friends in the hotel lobby I picked up a brochure that contained some facts about Oktoberfest 2013. It said: 6.3M visitors 6.3M Liter of Beer 1 Lost Segway 350 Lost Smartphones 800 Lost Wallets 8 Lost kids  -> probably more that were conceived 
  10. Alright – now - how does this relate to APM? Can we learn anything from the Oktoberfest Culture?
  11. First of all: We need to change that attitude – we need to build a better culture
  12. DevOps provides some great guidelines on what we need to change #1: It is about teamwork #2: It is something we do in every environment: Dev, Test, Production #3: It is about sharing the good and the bad things #4: It is about staying civilized and organized to become efficient #5: It is something for EVERYONE -> even the one guy with the lederhosen
  13. Our goal is APM for Everyone. It should become as easy as ordering a beer at Oktoberfest
  14. We learned that having an active community is key to success -> for that reason we also hand out Awards later this week.
  15. We encourage people to share – and value what they are sharing with us
  16. Here is a special success story from Robert – lead engineer on the ASP.NET Shop powering tekaf.com
  17. Here is a special success story from Robert – lead engineer on the ASP.NET Shop powering tekaf.com
  18. Help us promote our free trial – we want to become as successful as our AJAX Edition Turtle!
  19. Follow us on twitter and retweet