Professional Summary

1. Gerasimos Perdikaris
WELL
TRAVELLED
HOSPITALITY
LEADER

2. PROFESSIONAL Gerasimos Perdikaris has driven with success hotel teams in 5
different countries in Asia and Europe within flagship properties.
SUMMARY Directed complex hotel business situations while being in the
middle of the worst possible recessions at destinations such as
London in the early 90's, Bangkok in 1997 during the big Asian
financial crisis, Johor Bahru / Singapore during the SARS crisis in
2003, Sofia in 2009-2011. Proven hands on business leader in
turning around underperforming hotels by being focused on
driving profit margin growth, taking market share and holding
costs down. Fully versed with the corporate and operational
"know how" of very well known hotel groups, Gerasimos has
always delivered the right financial results to the various
hospitality owning companies and adapted quickly to different
company cultures and work standards.
During the years, he has gained solid hotel pre-opening and
rebranding experience, has an excellent all round hotel
operations background, is blessed with a very good eye for
details and a true passion for the hospitality industry. He has an
inner ability to create emotional connections with hotel guests
so they return to his hotel stay after stay - this is how added
value and product loyalty is created for the owners. With a
proven track record in hotel Sales, Marketing, E-Commerce,
Revenue Management, Advertising, Public Relations, Social
Media, he has implemented successfully business development
plans during 3 hotel pre-openings and 2 hotel re-brandings.

3. PROFESSIONAL Always trying to embrace new things in the trade that will
enhance the hotel product, a good listener who is eager to
SUMMARY build long lasting sincere relationships with guests, business
partners, owners, colleagues. Gerasimos has a thorough hotel
educational background including a management diploma
from the Glion Institute of Higher education, enhanced by
regular updated hotel trade courses and an MBA in the
hospitality and services industry with specialization on
Innovation, Marketing and Product Development (online
course from Glion, Switzerland, April 2011 - October 2013).
Motivation, hard work,
integrity, commitment and
personal sacrifices are the
key ingredients to success in
the hotel industry…
Published in “The Pinnacle of
Hospitality Asia” 2005

4. SPECIALTIES  Proven ability to deliver sustainable financial results/profits
for owners /companies, by optimizing RevPAR / GOPPAR
and thus delivering higher EBITDA
 Extensive international experience in hotel standards and
brand management
 Large hotel operations management
 Global food & beverage background
 Extensive experience in handling of complex and VIP
Conference & Banqueting events
 Creative conceptual and visionary thinking
“I am writing to thank you
and all your staff for the
excellent service …”
General Sir Brian Kenny
Deputy Supreme
Commander

5. SKILLS  Modern hospitality revenue, sales and marketing skills
 Solid pre-opening & rebranding hotel experience
 Excellent time management to deliver important projects
correctly and on time
 Quality Assurance as
QMR in ISO 9001:2000
“We work with Gerasimos for
certification via BVQI
the past almost two years
and what I can say for sure is  Excellent financial
that he is one of the best reporting & planning
hospitality managers I ever
met... What makes him  Expert in building
exclusive is that he is a deep & long business
manager with vision and relations with
when we sit and discuss customers & partners
common projects - events,
conventions, catering, etc...  Proven team
he exactly knows how it will leadership &
look like and this makes our coaching of
communications very easy
colleagues at all
and professional.”
levels
Maxim Behar, CEO
M3 Communications Group,
Inc.

6. General Manager & General Manager Delegate
EXPERIENCE Metropol Palace
July 2012 – Present
BELGRADE, SERBIA
 Stunning five-star deluxe hotel in the very center of the city,
240 contemporary rooms & suites, 2,000 square meters of
event space, extensive food & beverage facilities, large &
luxurious Spa & recreation center (coming soon), a truly
distinguished property with great heritage, style & class.

7. EXPERIENCE General Manager
Sheraton Sofia Hotel Balkan, A Luxury Collection Hotel,
Starwood Hotels & Resorts Worldwide, Inc.
May 2009 – August 2012 (3 years 4 months)
SOFIA, BULGARIA
 Modern hospitality revenue, sales and marketing skills
 5 star Deluxe Hotel, flagship property, 184 rooms & suites,
the largest & most prestigious Conference & Banqueting
operation in Sofia, situated in the historic Sofia City Centre,
adjacent to the President's Office building and opposite to
the PM's Office. A franchised hotel within the Starwood
EAME division, 100 % compliant with all the required brand
standards of Luxury Collection worldwide.
 Increased by 28 % the hotel’s room night production & the
hotel's total revenue by 7 % in 2010 and further increased
hotel total revenue by 8% in 2011 despite the persistent
financial crisis in the region.
“…thank you for the  Implemented new quality menus and F&B concepts
assistance and personal through out the hotel thus resulting in an increase of the F&B
engagement with the revenues by 12 % in 2010 and delivered a further increase
organization of the 11th Ball of 18% in the F&B revenues in 2011.
of German Economy…
 Achieved in 2010 a GOP increase of 4 % by implementing
Dr. Mitko Vassilev a cost effective plan in all hotel P & L centers followed by
President of the DBIHK an increase by 8% in 2011.

8. EXPERIENCE General Manager
Sheraton Sofia Hotel Balkan, A Luxury Collection Hotel,
Starwood Hotels & Resorts Worldwide, Inc.
May 2009 – August 2012 (3 years 4 months)
SOFIA, BULGARIA
 Reduced the F&B cost of the hotel by 12 % and the hotel
overall payroll cost by 5 % in 2010 followed by a further F&B
cost reduction of 5% and hotel payroll reduction of 9% in
2011.
 Implemented a proper A/R collection strategy and
reduced by 22 % the hotel’s A/R ratio in 2010 and by 10% in
2011.
 In August 2011 hotel has achieved the highest ever score
(99% for brand identity, 97% for cleanliness, 85% for product
and services, 85% for service culture and delivery, 83% for
conditions, 78% for welfare) as part of the Quality Assurance
Mystery Audit of Starwood
“…thank you for the  Improved the quality performance (Guest Satisfaction
assistance and personal Index) through the Starwood Preferred Guest program by
engagement with the 40 base points for the period 2009 – 2011 (YTD 8.28 VS 2009
organization of the 11th Ball 7.88).
of German Economy…
Dr. Mitko Vassilev
President of the DBIHK

9. EXPERIENCE General Manager
Sheraton Sofia Hotel Balkan, A Luxury Collection Hotel,
Starwood Hotels & Resorts Worldwide, Inc.
May 2009 – August 2012 (3 years 4 months)
SOFIA, BULGARIA
 Re-positioned the hotel to its rightful status of market leader
in the very competitive Sofia hotel market in the middle of
an economic crisis within the Balkan region.
 Launched the hotel's Social Media strategy via Facebook,
Linkedin, Twitter and created a new hotel website that
impacted positively the hotel's direct bookings by double
digits.
 Based on the Safety, Health & Fire Audit conducted in
November 2011on the behalf of Starwood EAME Division by
the Clifton Environmental services Company, the hotel was
awarded the Silver Standard Award for second time in a
row in the period 2009 – 2011.
“…thank you for the  Improved by 20 % the enrollment number of the Starwood
assistance and personal Preferred Guests through initiating an innovative staff to
engagement with the guest scheme.
organization of the 11th Ball
of German Economy…
Dr. Mitko Vassilev
President of the DBIHK

10. EXPERIENCE General Manager
Grand Serai Hotel Congress & Spa
MITSIS Hotel Group
May 2008 - May 2009 (1 year 1 month)
IOANNINA, GREECE
 5 star Deluxe Hotel, 226 rooms & suites, situated in the heart
of the city of Ioannina, the capital of theNorth Eastern
region of Greece. The flagship hotel of the MITSIS Group ( 21
Hotels all over Greece).
 Coordinated and managed successfully well ahead of
time the opening of 116 rooms & suites, the presidential suite
of the hotel, the opening of the additional 7 function rooms,
the pool bar.
 Created and delivered the concepts of the gourmet Italian
restaurant, Spa & Wellness center that opened during the
autumn of 2008 and were both received with enthusiasm &
very good customer support from the local community.
 Launched the Sales, Marketing & Advertising plans of the
hotel for the second part of the year, resulting in both the
ARR and the occupancy of the hotel to increase by 10 %
and 5 % respectively.

11. EXPERIENCE General Manager
Grand Serai Hotel Congress & Spa
MITSIS Hotel Group
May 2008 - May 2009 (1 year 1 month)
IOANNINA, GREECE
 Opened new leisure markets for the hotel, especially for the
slower summer months, from the markets of Russia, Israel
and Cyprus resulting in higher occupancies.

12. EXPERIENCE General Manager & Project Director of Complex Renovation
and Accor Re-branding
Ambassador Hotel & Convention Center, Accor Asia Pacific
September 2006 - May 2008 (1 year 9 months)
BANGKOK, THAILAND
 A large complex comprising of three 4 star First Class Hotels
of 960 rooms and suites spread out in more than 80,000
square meters of commercial space with an extensive Food
& Beverage operation including a Royal ballroom for 2500
guests, situated on the prime spot of Sukhumvit Road no.11,
a central residential & entertainment area of Bangkok,
biggest hotel at the time of AAPC.
 Managed successfully the first and the second stage of the
hotel renovation (September 2006 – May 2008) keeping in
line with a budget of US$ 25 million.
 Despite the very complex projects of renovation, hotel
…we were most favorably rebranding and normal hotel operation the hotel managed
impressed by the high quality.
to maintain as well as to increase its average yearly
Nicholas Zafiropoulos occupancy by 10 % on YTY basis in 2007 and 2008.
Amcassador of Greece to
Thailand

13. EXPERIENCE General Manager & Project Director of Complex Renovation
and Accor Re-branding
Ambassador Hotel & Convention Center, Accor Asia Pacific
September 2006 - May 2008 (1 year 9 months)
BANGKOK, THAILAND
 YTD in May 2008, the hotel (630 available rooms for sale as
the rest of the rooms inventory was closed for renovation)
was running with an average occupancy of 85 %, and an
average YTD GOP of 50 %.
…we were most favorably
impressed by the high quality.
Nicholas Zafiropoulos
Amcassador of Greece to
Thailand

14. EXPERIENCE General Manager/Pre-opening and post-opening
Accor Branding at Novotel Kuala Lumpur City Center
Accor Asia Pacific Division
September 2004 - August 2006 (2 years)
KUALA LUMPUR, MALAYSIA
 4 star Business Class, New “Generation” Hotel of Novotel
brand in Asia, 291 contemporary rooms and suites, 3 cutting
edge concept restaurants & bars. This trendy hotel is
situated within short walking distance to the iconic
PETRONAS Twin Towers, right in the middle of the financial,
commercial, entertainment and shopping district of Kuala
Lumpur.
 Conducted the hotel pre-opening phase (Sep 2004 – Aug
2005) and achieved successful hotel opening ahead of
schedule in Sep 2005.

15. EXPERIENCE General Manager/Pre-opening and post-opening
Accor Branding at Novotel Kuala Lumpur City Center
Accor Asia Pacific Division
September 2004 - August 2006 (2 years)
KUALA LUMPUR, MALAYSIA
 The hotel was nominated by the prestigious Hospitality Asia
Platinum Awards 2005/2006 committee for the following
awards:
 a) Best Business Hotel in Kuala Lumpur / Won this award
 b) Best Hotel Experience
 c) Best Spa Experience of the Year
 d) Best Innovative F&B Concept / Won this award
 e) Best Malay Cuisine Chef / Won this award
 f) Best Purchasing Department / Won this award

16. EXPERIENCE General Manager
Sofitel Palm Resort Golf & Spa
Accor Asia Pacific Division
August 2002 - August 2004 (2 years 1 month)
JOHOR BAHRU, MALAYSIA
 5 star Deluxe Hotel, 330 luxurious rooms and suites, 6
restaurants & bars, adjacent to Sofitel Palm Resort stands
the prestigious Palm Resort Golf & Country Club with 3
magnificent 18-hole Championship Golf Courses and the
PGA Golf Academy with extensive driving range facilities.
 Improved the financial results of the hotel in 2003 and 2004
consecutively on YTY basis: the hotel occupancy increased
by an extra 10% every year, the hotel revenue increased by
18 % in 2003 and 14 % in 2004. The GOP increased by 16 % in
2003 and 12 % in 2004 on YTY basis.
 Reduced by 55 % the A/R of the hotel on YTD basis in 2003
and by a further 20 % in 2004.
“…thank you for the
excellent work together…”
The team of Sofitel Palm
resort

17. EXPERIENCE General Manager
Sofitel Palm Resort Golf & Spa
Accor Asia Pacific Division
August 2002 - August 2004 (2 years 1 month)
JOHOR BAHRU, MALAYSIA
 In 2004, Sofitel Palm Resort managed to achieve the no. 2
quality result amongst all Sofitel hotels in Asia Pacific from
the Sofitel Brand Exigence Audit conducted by a Mystery
Shopper (LRA Worldwide), scoring a 94.2% compliance rate
in accordance with the Global Sofitel Standards. The hotel
also achieved for 4 consecutive quarters between 2003
and 2004, the no 1 result in terms of guests’ complimentary
letters sent to Accor head office amongst all Sofitel hotels in
Asia Pacific.
“…thank you for the
excellent work together…”
The team of Sofitel Palm
resort

18. EXPERIENCE Resident Manager/Acting GM, ISO QMR
Novotel Bangkok on Siam Square
Accor Asia Pacific Division
December 1999 - August 2002 (2 years 9 months)
BANGKOK, THAILAND
 4 star Business Class, Flagship property of Novotel brand in
Asia, 429 rooms and suites, running an all year round
occupancy of 82 %, situated right in the middle of the
commercial district of Bangkok, very large F&B operation
including Conference & Banqueting, with the most
innovative Entertainment & night club concept within the
extremely competitive Bangkok market.
 Responsible for: All hotel Operations as well as the Sales &
Marketing Division of the hotel
 Quality Management Representative of the hotel for ISO
9001:2000. Novotel Bangkok on Siam Square was the 1st
hotel worldwide to receive this certification (BVQI
Certification).

19. EXPERIENCE Resident Manager
Amari Boulevard Hotel & 2 City Lodge Hotels,
Amari Hotels & Resorts
August 1997 - December 1999 (2 years 5 months)
BANGKOK, THAILAND
 Three First Class 4 star Hotels, 420 rooms & suites, extensive
F&B facilities and large Conference & Banqueting
department with an extensive outside catering list of clients
from the Thai Royal Palace, majority of embassies in
Bangkok, prestigious multinational corporations & VIP's.
Resident Manager
Amari Coral Beach Resort & Spa
Amari Hotels & Resorts
December 1995 - July 1997 (1 year 8 months)
PHUKET, THAILAND
 4 star Deluxe, 280 rooms & suites

20. EXPERIENCE Food and Beverage Director
The Royal Horseguards Thistle Hotel
Thistle Hotels
November 1993 - December 1995 (2 years 2 months)
LONDON, ENGLAND
 5 star Deluxe, 410 rooms & suites, multi awarded Food &
Beverage outlets, prestigious Conference & Banqueting
operation.
Conference and Banqueting Manager
Mount Royal Thistle Hotel
Thistle Hotels
June 1991 - October 1993 (2 years 5 months)
“…thank you for your LONDON, ENGLAND
personal most helpful and
excellent attention…  4 star First Class Hotel, 750 rooms & suites, very large &
popular Conference & Banqueting operation.
Paul Ungar
District Governor Rotary
International UK

21. EXPERIENCE Assistant Front of House Manager ( i/c of reservations)
Royal Lankaster Hotel
Rank Hotels
October 1989 - June 1991 (1 year 9 months)
LONDON, ENGLAND
 5 star Deluxe, 440 rooms & suites
Military Service
Greek National Army
September 1988 - September 1989 (1 year 1 month)
 Compulsory obligation for all male Greek citizens at the
time. Served proudly my country for 1 year in the North
Eastern region of Greece.
Night Duty Manager
Royal Lankaster Hotel
Rank Hotels
February 1987 - September 1988 (1 year 8 months)
 5 star Deluxe, 440 rooms & suites

22. LANGUAGES English (Full professional proficiency)
French (Full professional proficiency)
Greek (Native or bilingual proficiency)
Spanish (Limited working proficiency)
Thai (Limited working proficiency)
EDUCATION Master in Hospitality Management
MBA in International Hospitality and Service Industries
Management with specialization on Innovation, Marketing and
Product Development
Glion Institute of Higher Hotel Education, Switzerland
Higher Education
Diploma of Hospitality and Tourism Management
Glion Institute of Higher Hotel Education, Switzerland
Certificate, Secretarial course in French
Commercial and Secretarial School Montreux, Switzerland
Secondary Education
First Senior High School Athens

23. HONORS Sheraton Sofia Hotel Balkan was voted as the Best Starwood
Franchised Hotel for Europe, Middle East & Africa for 2011.
& AWARDS
Awarded in 2011 the Certificate of Special Congressional
Recognition of the U.S. House of Representatives for his efforts
and support of local community initiatives.
Nominated for the Annual Award of the biggest online
business publication in Bulgaria in the category Business
personality of 2011.
Selected by the Board of the Glion Institute of Higher Education
as Glion MBA Ambassador
Voted as the " Greek personality of the year in ASIA / PACIFIC "
in 2005 as per the readers/voters of The Pinnacle of Hospitality
trade magazine in Singapore, published by the prestigious
World Asia Publishing House.
Hosted in 2003 & 2004 with great success, the APGA golf
tournaments at Sofitel Palm Resort Golf & Spa.
Lead as QMR, the Novotel Bangkok on Siam Square hotel team
to be the 1ST Hotel in the world in late 2000 to acquire the
prestigious ISO 9001 : 2000 certification through BVQI.

25. Gerasimos Perdikaris
WELL
TRAVELLED
HOSPITALITY
LEADER