1. URBAN FOOD STRATEGY MIX
Sustainable Food Workshop for European Cities
Eating your way to a better planet
Experiences from the LiveWell for LIFE project
Erik Gerritsen
WWF - European Policy Office
egerritsen@wwf.eu
www.livewellforlife.eu
An URBACT II Thematic Network - Sustainable Food in Urban Communities

2. Why does WWF care about sustainable food?

3. kcal/capita/day
5000
4500
4000
3500
3000
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Recommended daily intake
2500
2000
1500
1000
Global food production
500
0
Total agricultural
production / global
citizen
Remainder after waste
and non food use
Remainder after
conversion to meat
Additional calories
through meat
Based on: FAO 2009

4. The European footprint of food – environment and health impacts

5. CO2 Emissions UK Food
consumption by food group
Water footprint of current
diet in EU 28

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LiveWell for LIFE – demonstrating healthy and sustainable diets

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LiveWell Plate: Healthy, -25% GHG, adaptable + AFFORDABLE!

8. I. Eat more plants
II. Eat a variety of foods
III. Waste less food
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IV. Moderate your meat
consumption, both red & white
6 LiveWell Principles
V. Buy food that meets a credible
certified standard
VI. Eat fewer foods high in fat, salt
and sugar

9. How to get involved? – www.livewellforlife.eu / follow @LiveWellFood

10. URBAN FOOD STRATEGY MIX
Sustainable Food Workshop for European Cities
THANK YOU…
Erik Gerritsen
WWF – European Policy Office
egerritsen@wwf.eu
www.livewellforlife.eu
An URBACT II Thematic Network - Sustainable Food in Urban Communities