Presentation given by Steve Ressler of GovLoop. Given at Federal Dispute Resolution keynote - Social Media in Government - Human Resources and EEO

1. GOV 2:0 CREATING A BETTER GOVERNMENT Steve Ressler GovLoop, Founder & President August 10, 2010

2. I Conferences

8. State of the Internet

10. It can be complicated Conversation Prism

11. When you hear the term social media?

12. Does it feel like this?

13. Are you worried about this?

14. What is social media? FAD

15. Or not.

19. Government 2.0 OpenGov Directive Agencies using both internally & externally to meet mission

20. Who’s Doing It?

21. What’s Web 2.0?

24. Who is your target audience?

25. FOUR GENERATIONS Veterans: 1920s-1940 Baby Boomers: 1940-1960 Generation X: 1960-1980 Millennials: 1980-2000 Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January-February 2000. Web 2.0 Users?

27. “ Generation C” Someone of any age using web-based and mobile tools to C ollaborat e and C ommunicate

28. Users age 18-24 = 10.6% Users age 35-54 grew 276%, 18-24 only 20% last six months Average age = 40 yrs old Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824

31. Integrated Engagement Approach Brochures Catalogs Course Excerpts Website Content TV Advertisements Video Content GS Connect Clips Event Photos Web Ads Magazine Ads Radio Ads Audio Content Events/Conferences Customer Service Sales Traditional Content Vehicles “ Conversation” Vehicles The Destination INSERT YOUR WEBSITE HERE

33. BLOGS Transforming Government http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml

34. TSA’s Response to “Agents Took My Son”

38. SOCIAL VIRTUAL NETWORKS Who in this room has the most connections/friends on: NOT JUST FOR KIDS!!!

39. SOCIAL VIRTUAL NETWORKS

40. SOCIAL VIRTUAL NETWORKS Sharing Information Ideas Insight Issues Individuals Intelligence

41. KNOWLEDGE

47. Facebook.com/ Teach

48. Facebook.com/ Teach

52. “ I was on a national research / story-telling tour called Millennials Changing America… My housing fell through in Cleveland and I was stranded. I asked "Who do we know in Cleveland, Ohio" via Twitter and within 8 minutes I had a place to stay... It was awesome. We stayed at some supporter's mansiony house.” – Alex

53. KNOWLEDGE

54. “ I started the Chief Learning Officers Network in late November 2008. I had no real knowledge of Web 2.0 capacity. I had been a member of LinkedIn for a few months, joining because friends bugged me to be a part of it. After a while as a member, I began to join some groups basically to see what would happen. I didn't see a group for CLOs so I started the network…because nothing was in existence in LinkedIn and thought our community needed something – a place, a forum, something to communicate around ideas.”

55. “ The group has become known as a place for leaders in learning to share ideas / thoughts / connect … We know that CLO's who would have never met have connected on issues of commonality; some folks have begun working together / collaborating… On a personal level, I've been invited to a CLO's only retreat and have been asked to be a presenter - without the network the folks in charge of the retreat would have never found me.”

58. Why/How do you use ?

61. MOBILE PHONES/DEVICES

62. How is it relevant to HR & EEO? What’s the value added?

63. Collaboration, not just forms & complaints Thanks John Sim, DHS, CRCL

67. Maintain Professional Contacts

68. Benchmark & Best Practices

69. Off-Site Employees and Telework

70. Recognizing Employees

71. Reinforce & Clarify Workplace Rules

72. So This Doesn’t Happen

73. And You Are Ready for This

74. Recruiting New Employees

75. USAJOBS is Doing It

76. Your Employees Are Already Doing It & May Be Best Recruiting Vehicle

77. WEB-BASED CALLING FOR INTERVIEWING?

78. It’s Time To Get Going