2. Saver? or Sucker?
• Direct link to target audience • Personal use
• Ads can be more effective / less • Fight for fans / likes
expensive than other marketing • Quality of feedback
• Cheaper than a flight • Requires resources to respond
3. Saver? or Sucker?
• Quick access to colleagues • Kevin Bacon phenomena
• Groups can be useful • If multiple groups, flood of email
• Better than business cards • Separate platform to communicate
• Integration w/other social media • Limited usage as real-time tool
4. Saver? or Sucker?
• Fast answers
• Tons of content
• Government-specific
• Serious and social
• Robust resources (blogs,
• Emails without context
forums, groups, datasets, etc.)
• Separate communication platform
• You can do it, we can help
5. Saver? or Sucker?
• Get by w/a lil’ help from friends • Time to build followers
• Twhirl, Tweetdeck, Seesmic, etc. • Fail whales
• The magic of hashtags • The tyranny of the @
• Monitoring tool • Is anybody really listening?
6. Saver? or Sucker?
• Word up! • Barrier to entry – intimidating
and learning curve
• Beats an email string
• Still need gardener(s)
• Beyond your time and energy
• Always in draft form (scope creep)
• Searchable, findable, linkable
content • Ghost towns over time?
7. Saver? or Sucker?
• Viral = victory • Viral = very hard
• Video = vibrant • Video = costly or cheesy
• Embed code is your BFF • Why did I come here again?
8. Andrew Krzmarzick
Saver? or Sucker?
www.govloop.com
202-352-1806
@krazykriz
in/andrewkrzmarzick
andrew@govloop.com
