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Crossing the 
Generational Divide
Q1: How do you 
get Millennials
get Millennials
 in the doors?
 i th d      ?
A1:
Be where 
Be where
they are
they are



Ileana Ros‐Lehteninm, FL‐
Ileana Ros‐Lehteninm, FL‐18
Q2: Will 
     ill
Gen X 
Gen X
 Climb 
 Climb
  the 
Ladder?
A2:
   Not
necessarily
Q3: Are the
  Boomers
       really
         retiring?
A3:
Probably 
  not
Q4: Who’s The Next Generation?
Q4 Wh ’ Th N t G         ti ?
Q4 Wh ’ Th N t G         ti ?
Q4: Who’s The Next Generation?
Someone of ANY age 
 who is actively using social media 
 who is actively using social media
and engaging others on the Internet 
      with a "2 0" mindset:
        ith a "2.0" mindset:
      creative, collaborative 
     and community‐oriented.
     and community‐
Users age 18‐24 = 10.6%

                                       Users age 35‐54 grew 276%, 
                                       18‐24 only 20% last six months

                                       Average age = 40 yrs old

Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
Q4: Who’s The Next Generation?
Q4 Wh ’ Th N t G         ti ?


            ulture
             lt
            hangers
                g
Q
Q4: Who’s The Next Generation?
Q: Where
Q Where    
   will 

    be?
Th k
    Thank
Phone:      (202) 352‐1806
Email: 
Email:      Andrew@GovLoop.com
            Andrew@GovLoop com
Blog:       http://GenShift.com
Twitter:    @krazykriz
GovLoop.com/AndrewKrzmarzick
GovLoop com/AndrewKrzmarzick
Presentations: Slideshare.net/govloop
Linkedin.com/in/andrewkrzmarzick

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Crossing the Generational Divide