Guide created as part of a 3-hour workshop designed to help government employees advance their careers more quickly by leveraging social media.

1.
Accelerating
Your
Professional
Elevation
with
Social
Media
Overview
You
might
meet
your
next
boss
at
a
social
event.
But
what
if
you
could
make
powerful,
professional,
network-­‐
building
connections
every
day?
You
can.
This
session
will
help
you
to
capitalize
on
social
media
tools
like
Facebook,
GovLoop,
LinkedIn
and
Twitter
to
accelerate
the
velocity
with
which
you
meet
new
people
and
establish
yourself
as
a
go-­‐to
(gotta-­‐hire)
resource.
Objectives
Ø Cast
a
quick
vision
for
your
future
career
destination.
Ø Identify
the
types
of
people
that
will
help
you
get
there.
Ø Leverage
social
media
to
accelerate
your
professional
connections.
Exercise
1:
Where
Are
You
and
Where
Are
You
Going?
In
7
words
or
less,
explain
your
professional
role
RIGHT
NOW.
In
7
words
or
less,
state
your
vision
for
your
professional
role
IN
2020.
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
1
andrew@govloop.com,
@krazykriz

2. Outline
/
Table
of
Contents
Overview
and
Objectives
1
Exercise
1:
Where
are
you
and
where
you
are
going?
1
Outline
/
Table
of
Contents
2
The
Networking
Process
3
Exercise
2:
Who
can
help
you
get
there?
5
GovLoop
6
Candace’s
Story
10
LinkedIn
11
Jeffrey’s
Story
14
Facebook
15
Exercise
3:
What
can
stall
your
journey?
16
Twitter
19
Google
21
Blogging
/
Podcasting
23
Chris’
Story
24
Exercise
4:
So
what
will
you
do
next
to
hit
the
gas?
25
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
2
andrew@govloop.com,
@krazykriz

3. THE
NETWORKING
PROCESS:
HOW
TO
LEVERAGE
RELATIONSHIPS
AND
REFERRALS
TO
GET
A
JOB*
©
2011
Heather
Krasna
|
http://www.heatherkrasna.com
Networking
is
almost
universally
agreed
upon
to
be
one
the
most
effective
ways
to
get
a
job.
Here’s
a
step-­‐by-­‐
step
process
to
leveraging
and
expanding
on
your
network
to
land
a
job.
1)
Get
ready.
a)
Identify
what
you
want
to
achieve
from
networking.
Are
you
exploring
a
new
field
and
just
want
to
learn
about
it?
Do
some
homework
first—research
the
field,
read
up
on
organization
websites,
and
join
a
professional
association
so
you
can
be
conversant
and
professional
with
your
contacts.
Don’t
waste
people’s
valuable
time
with
elementary
questions
that
could
be
answered
by
a
few
minutes
of
homework
on
your
part.
b)
Get
organized.
You
will
be
doing
a
lot
of
outreach,
visits,
emailing,
and
following
up
with
people.
Get
a
system
to
track
the
details,
using
Excel,
Act!,
JibberJobber.com
or
whatever
else
works
for
you.
2)
Identify
your
existing
“inner
circle”
and
peripheral
contacts.
Look
for
prior
and
current
work
contacts,
clients,
co-­‐workers,
supervisors,
friends,
professional
association
members,
classmates,
alumni
from
your
school,
professors,
social
group
members,
religious
organization
members,
service
providers
etc.
• Inner
Circle
contacts
are
people
who
know
you
personally
and
might
be
able
to
recommend
you.
• Peripheral
contacts
know
someone
who
knows
you,
are
people
who
“know
of”
you
but
don’t
know
you
well…yet.
Tip:
3)
Research
and
categorize
your
contacts.
Consider
the
level
of
connectedness
your
a)
Categorize
people
by
level
of
connection
with
you:
contacts
have—are
they
• Innermost
circle
(references,
family,
friends)
well
connected
in
general?
• Inner
circle
(co-­‐workers,
classmates)
Do
many
people
owe
them
• Outer
circle/peripheral
(friends
of
friends,
people
you’ve
met
briefly)
favors?
Do
you
know
any
• Prospects
(people
you
know
of,
but
who
don’t
know
you)
“super-­‐connectors”?
b)
Categorize
people
by
relevance
to
your
job
search:
• most
relevant
(currently
in
your
industry,
job
function,
and
geographic
area,
and/or
in
a
position
to
hire
or
refer
you
for
jobs)
• peripherally
relevant
(in
related
industries,
job
functions;
same
industry,
different
geographic
area)
• less
relevant
(best
friend
in
a
totally
unrelated
industry—still
might
know
people
who
can
help
you)
To
help
with
research,
create
a
Linkedin
and
GovLoop
profile
and
connect
with
all
of
your
existing
contacts,
both
inner
and
peripheral.
This
will
help
you
identify
which
contacts
are
best-­‐connected
(you
can
sort
by
number
of
connections
on
Linkedin),
and
identify
which
might
be
able
to
help
you
in
your
specific
search.
*
Check
out
an
infographic
of
this
process
at
http://www.govloop.com/profiles/blogs/7-­‐steps-­‐to-­‐social-­‐networking
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
3
andrew@govloop.com,
@krazykriz

4. 4)
Leverage
your
existing
“inner
circle”
contacts.
Contact
them
via
Linkedin,
email,
or
phone,
with
a
message
reaching
out
to
re-­‐establish
the
relationship
(consider
starting
with
step
6),
ask
them
how
things
have
been,
and
mention
that
you
are
soon
launching
a
job
search.
Be
specific
about
your
job
target:
specify
the
job
title,
type
of
organization
(or
specific
organizations),
mission
area,
and
geographic
location
you
want.
Ask
them
to:
• Keep
an
eye
out
for
relevant
jobs
for
you,
and
forward
them
along
to
you
• Introduce
you
to
people
in
your
area
of
interest
or
target
organizations
• Serve
as
an
internal
referral
for
positions
(i.e.
recommend
you
to
hiring
managers)
• Give
you
tips
on
the
hiring
process
for
their
organization
and
revise
your
resume
• Recommend
you
on
Linkedin;
and/or
serve
as
a
reference
• Meet
with
you
to
chat
and
catch
up.
Don’t
only
ask
for
favors
when
you
need
a
job!
Ask
how
they
are
doing!
5)
Reach
out
to
new
contacts:
Using
the
introductions
from
your
inner
circle
of
contacts,
as
well
as
other
connections
/
professional
associations
/
alumni
networks
and
attendance
at
networking
events,
start
reaching
out
strategically
to
new
people
who
are:
• In
organizations
on
your
target
list
• Have
job
titles
you
envy/admire
• Might
be
in
a
position
to
either
hire
you,
or
to
serve
as
an
internal
referral
for
upcoming
positions
in
their
organization;
or
are
super-­‐connectors
in
the
field
and/or
• Are
accessible
and
likely
to
respond
to
your
request
(either
are
at
a
level
1-­‐3
years
ahead
of
you;
or
you
are
being
introduced
by
someone
that
they
owe
favors
to
and
so
they
feel
obligated
to
respond;
or
are
unlikely
to
be
inundated
with
networking
requests).
Ask
these
people
for
Informational
Interviews.
Etiquette
for
these
meetings
is:
be
on
time,
respect
the
allotted
time,
offer
to
pay
for
the
other
person’s
coffee,
have
a
list
of
questions,
and
do
your
homework
so
you
don’t
waste
time
on
basic
questions.
Your
goal
with
these
short
meetings
is:
• Research—learn
about
the
organization’s
culture,
possible
new
opportunities,
the
person’s
career
trajectory,
job
search
advice,
and
ways
you
could
be
helpful
to
this
person
• Referrals—ask
for
introductions
to
people
at
other
organizations
or
resources
to
explore
• Resume
feedback—ask
(without
asking
for
a
job!)
for
them
to
review
your
resume
to
make
sure
it
fits
your
target
field
• Be
remembered
positively
and
convert
the
person
into
a
contact
in
your
inner
circle.
6)
Feed
your
contacts.
Maintain
the
relationship
you
have
established
with
your
new
and
existing
contacts—and
do
this
on
an
ongoing
basis,
not
just
when
you
are
job-­‐seeking-­‐-­‐by:
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
4
andrew@govloop.com,
@krazykriz

5. • SENDING
A
THANK
YOU
NOTE
after
every
informational
interview.
Not
just
an
email,
but
a
card.
If
you
can’t
do
a
card—you
don’t
have
a
mailing
address—write
a
Linkedin
recommendation
about
how
helpful
the
person
was.
• Letting
them
know
when
you
follow
up
with
a
person
they
have
referred
you
to.
• Keeping
them
posted
from
time
to
time
about
your
job
hunt
and
asking
how
they
are.
• Referring
other
people
to
them
as
relevant;
and
helping
people
they
refer
to
you.
• Sending
them
job
leads,
grant
opportunities,
new
business
opportunities,
timely
and
relevant
news
articles,
possible
speaking
engagements,
or
other
ideas
or
resources
that
will
either
help
their
organization
or
help
them
personally
whenever
possible.
Retweet
their
tweets,
publicize
their
organization,
etc.
• If
you
know
the
person
personally,
send
birthday
greetings
and
holiday
wishes.
Go
back
to
steps
4
through
6
until
you
land
a
job,
then
go
to
step
7.
7)
Thank
everyone
who
helped
you
get
a
job!
Exercise
2:
Who
Can
Help
You
Get
There?
Identify
10
contacts
–
5
people
you
know
and
5
prospects.
Designate
them
as
one
of
the
four
categories
below.
People
You
Know
1.
2.
3.
4.
5.
Prospects
1.
2.
3.
4.
5.
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
5
andrew@govloop.com,
@krazykriz

6. Discovering
Connections
How
do
you
find
people
you
know
and
prospects
on
GovLoop?
See
below:
1. Click
on
“Members”
from
the
GovLoop
home
page.
2. On
the
following
page,
click
“Advanced
Search.”
3. You
can
also
go
directly
to
http://www.govloop.com/profiles/members/advancedSearch
4. Search
by
Name,
Title,
Current
Agency
or
Organization…or
even
Educational
Background.
5. Once
you
find
someone
you
know
or
that
interests,
send
them
a
Friend
Request
(private)
or
leave
a
note
on
their
Comment
Wall
(public).
TIP:
• When
making
a
Friend
Request
on
GovLoop,
you
have
a
limited
number
of
characters
and
it
doesn’t
allow
links.
Here’s
where
your
7-­‐word
description
comes
in
handy
along
with
a
brief
reason
for
your
request.
• The
Comment
Wall
allows
you
to
use
more
characters
and
share
links.
The
only
potential
drawback
is
that
your
comment
can
be
seen
by
anyone
and
is
show
in
the
community’s
“Latest
Activity”
stream
on
the
homepage.
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
6
andrew@govloop.com,
@krazykriz

7.
GovGigs:
Find,
Land,
Keep
and
Leap
As
part
of
its
“GovGigs”
initiatives,
GovLoop
offers
four
key
services
and
tools
to
accelerate
your
career
advancement:
1. Rock
Your
Resume
GovLoop has teamed up with Young Government Leaders (YGL) to host a project called “Rock Your Resume.”
To date, over 100 people have received resume reviews. We have secured the expertise of two top-notch
expert reviewers who are conducting 10 resume reviews each month. It is a free service offered exclusively to
GovLoop members. Here’s how it works:
o Become a member of GovLoop (if you aren’t already)
o Join the “Rock Your Resume Group” - http://www.govloop.com/group/rockyourresume
o Submit your resume along with some context for the reviews.
o They offer a review; you post your edited resume so that other members of the community can
learn from the process.
NOTE:
Here’s
a
blog
post
showing
the
resume
of
someone
who
has
followed
the
recommendations
of
the
reviewers…and
is
getting
job
interviews:
http://www.govloop.com/profiles/blogs/government-­‐resume-­‐makeover-­‐jacob-­‐hoots-­‐edition
2. Mentors
Program
With
the
impending
departure
of
Baby
Boomers
from
the
workforce
and
the
need
to
transfer
knowledge
from
one
generation
of
public
servants
to
the
next,
there's
one
idea
that
arises
again
and
again:
"there
ought
to
be
a
government-­‐wide
mentoring
program."
Of
course,
there
are
several
excellent
mentor
programs
in
individual
agencies
and
at
the
state
and
local
level...but
there
is
nothing
available
on
a
larger
scale
-­‐
a
massive
mentoring
project
that
connects
people
from
every
level
of
government
with
seasoned
leaders
and
peers
who
can
offer
insight
and
advice
to
help
each
other
advance
in
their
careers.
Well
now
there
is:
the
GovLoop
Mentors
Program!
Here’s
how
you
can
get
involved
as
a
mentor
or
mentee:
o Go
to
http://mentors.govloop.com
o Determine
whether
you
want
to
be
a
mentor
or
mentee.
o Complete
your
profile.
o Get
matched!
NOTE:
The
program
is
running
as
a
pilot
from
July
–
November
2011
with
a
limit
of
only
50
mentor
pairings.
The
program
will
re-­‐launch
for
a
broader
number
of
people
in
January
2012.
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
7
andrew@govloop.com,
@krazykriz

8. 3.
Free
Online
Training
/
Resources
In
addition
to
these
two
programs,
GovLoop
hosts
a
free,
hour-­‐long,
online
training
every
month
and
produces
guides
and
infographics
that
offer
easy-­‐to-­‐read
advice
for
career
advancers.
Here
are
some
examples:
Archives
of
Free
Online
Training
• “Find
the
Right
Gov
Gig
For
You”
http://www.govloop.com/group/rockyourresume/forum/topics/rocking-­‐resource-­‐how-­‐to-­‐find
• “Get
That
Gov
Gig:
How
To
Network
in
a
Tricky
Job
Environment”
http://www.govloop.com/group/rockyourresume/forum/topics/rocking-­‐resource-­‐networking-­‐archive-­‐
and-­‐slides
• “How
Stunning
Storytelling
Can
Advance
Your
Government
Career”
http://www.govloop.com/group/rockyourresume/forum/topics/rocking
-­‐resource-­‐storytelling
Links
to
Guides
and
Infographics
• “Building
Your
Resume
on
USAJOBS”
http://www.govloop.com/group/rockyourresume/forum/topics/rock-­‐
your-­‐resume-­‐usajobsstyle
• “4
Winning
Tips
for
a
Successful
Job
Interview”
http://www.govloop.com/group/rockyourresume/forum/topics/rocking
-­‐resource-­‐4-­‐winning
• “10
Tips
for
Letting
Federal
Employers
Know
Your
Worth”
http://www.govloop.com/group/rockyourresume/forum/topics/10-­‐
tips-­‐for-­‐letting-­‐federal
• “New
Hire
Handbook”
http://www.govloop.com/page/new-­‐hire-­‐handbook
4.
Jobs.GovLoop.com
Finally,
GovLoop
recently
launched
a
new
site
designed
to
make
it
easier
for
you
to
narrow
down
potential
job
matches.
Every
week,
you
can
receive
10
new
jobs
in
one
of
several
functional
areas:
acquisition,
budgeting,
communications,
generalist,
human
resources,
information
technology
and
even
$100K+
jobs.
We’ve
also
consolidated
all
of
the
above
resources
in
one
place
to
make
it
easy
to
find
all
of
your
career
advancement.
Access
here:
http://jobs.govloop.com
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
8
andrew@govloop.com,
@krazykriz

9.
Learn
from
Experts
and
Peers
There
are
two
great
ways
to
leverage
the
people
on
GovLoop
to
educate
yourself
about
your
field:
Blogs
While
there
are
scores
of
bloggers
covering
every
issue
imaginable
on
GovLoop,
these
three
people
cover
career-­‐related
topics:
Dianne
Floyd
Sutton
Title:
President,
Sutton
Enterprises
Blog:
http://www.govloop.com/profiles/blog/list?user=0k2ey1mko5jdz
Heather
Krasna
Title:
Director,
Career
Services,
Evans
School
of
Public
Affairs,
Univ.
of
Washington
Blog:
http://www.govloop.com/profiles/blog/list?user=2mbxcjlplp4t6
Kathleen
Smith
Title:
Chief
Marketing
Officer,
ClearedJobs.net
Blog:
http://www.govloop.com/profiles/blog/list?user=3bq00nhku177p
View
all
of
the
top
blog
posts
at:
http://www.govloop.com/profiles/blog/list?promoted=1
Forums
Of
course,
one
of
the
best
ways
for
you
to
find
answers
to
your
questions
or
position
yourself
as
an
expert
is
to
check
out
the
Forum
section
on
GovLoop:
• Ask:
http://www.govloop.com/forum/topic/new
• Answer:
http://www.govloop.com/forum/category/listByTitle
TIP:
Be
sure
to
use
the
search
function
in
the
blogs
and
forums
to
find
content
most
relevant
to
you.
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
9
andrew@govloop.com,
@krazykriz

10. Candace’s
Story
How
did
you
find
out
about
GovLoop?
Honestly...I
was
bored,
unemployed,
and
going
through
my
morning
ritual
of
sending
out
about
25-­‐30
resumes
a
day.
I
did
a
Google
search
for
something
like
"Government
Contract
Administration"
and
stumbled
on
a
GovLoop
blog
post.
I
dug
through
the
site,
including
the
job
board,
and
signed
up!
How
did
it
happen,
the
connection
that
led
to
your
job?
As
soon
as
I
signed
up
for
GovLoop,
someone
virtually
greeted
me,
asked
me
what
I
was
interested
in,
and
pointed
me
on
to
relevant
groups.
They
told
me
to
check
out
individuals
in
those
spaces
that
did
a
lot
of
posting
and
to
reach
out
to
them.
Not
only
that,
they
told
me
to
start
posting/
blogging
in
those
groups
to
gain
credibility.
It
wasn't
too
long
before
I
stumbled
upon
Sterling
Whitehead;
he
had
just
started
Young
Acquisition
Professionals
on
GL.
He
was
piloting
a
mentor/mentee
program
through
YAP,
and
pairing
young,
want-­‐to-­‐be
acquisition
nerds,
like
myself,
up
with
experienced
acquisition
gurus.
COOL!
I
asked
Sterling
if
we
could
talk
via
phone.
He
was
more
than
willing.
A
few
days
later
we
made
that
connection.
Sterling
advised
me
to
join
some
professional
associations
like
NCMA
and
IACCM
that
were
relevant
to
my
desired
career
field.
He
also
told
me
that
he
had
transitioned
from
selling
toilets
in
TX
to
an
1102
contracting
officer
with
the
Department
of
Navy
in
just
a
few
short
months.
His
story
really
gave
me
the
hope
that
I
needed
to
get
out
of
finance
(which
had
literally
imploded
around
me)
and
to
move
on
to
my
real
passion,
the
public
sector.
Sterling
paired
me
up
with
Tina
Borger,
CPPO,
Director
of
Research
at
the
National
Institute
of
Governmental
Purchasing
(NIGP).
Tina
and
I
went
back
and
forth
on
the
phone
at
least
once
a
week
for
about
three
weeks.
She
would
forward
job
announcements
to
me
from
all
over
the
country
related
to
procurement
(mostly
on
the
state
and
local
level).
I
asked
her
one
day
if
she
would
review
my
cover
letter
and
resume
(surely
there
was
something
wrong
with
it,
because
I
had
never
received
a
call
back
for
an
interview
from
any
government
organization).
She
agreed.
After
forwarding
my
resume,
Tina
took
one
look
and
asked
me
if
I
would
be
interested
in
working
for
NIGP.
She
was
looking
for
someone
to
research
standards
of
practice
for
the
public
procurement
profession.
She
encouraged
me
to
rework
my
resume
a
bit,
and
championed
me
all
the
way
through
NIGP's
HR
and
hiring
process.
Literally
3
weeks
later
I
was
the
new
Standards
Manager
at
NIGP.
I'm
happy
to
say
that
six
months
later,
I've
taken
my
recent
Diplomacy
studies
and
put
them
to
work
at
NIGP.
I've
had
the
pleasure
of
meeting
with
a
delegation
from
China,
managing
a
team
of
over
65
individuals
in
two
countries,
and
now
looking
at
taking
our
project
global!
WOW
RIGHT?
How
is
GovLoop
helping
you
to
keep
growing
now
that
you've
landed
that
gig?
Every
day
I
find
something
new
on
GovLoop.
We
affectionately
refer
to
these
things
as
"shiny
objects".
Be
it
a
posting
on
leadership,
government
performance
management,
or
helping
out
another
young
govie...I
continue
to
take
ideas
from
GovLoop
to
innovate
in
my
position
here
at
NIGP.
The
most
successful
take
away
from
GL
was
a
posting
which
helped
me
to
conduct
an
interview
with
key
stakeholder
organizations
for
my
project,
record
that
interview,
and
turn
it
into
a
podcast...all
for
free.
My
boss
and
CEO
loved
me
for
that
one!
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
10
andrew@govloop.com,
@krazykriz

11.
Top
7
Tips
for
Leveraging
LinkedIn
Most
people
are
already
on
LinkedIn.
If
not,
I’d
encourage
you
to
open
an
account.
It’s
free
and
simple.
Either
way,
you
should
be
sure
you
do
these
three
things:
1. Make
sure
your
profile
is
complete
and
up
to
date!
2. Search
your
email
contacts
to
find
connections.
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
11
andrew@govloop.com,
@krazykriz

12. 3. Find
awesome
people.
4. Join,
create
and
participate
in
groups.
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
12
andrew@govloop.com,
@krazykriz

13. 5. Recommend
your
colleagues
(and
request
recommendations).
6. Search,
save
and
have
the
jobs
delivered
to
you.
7. Integrate
your
other
social
media
accounts.
• Blog
• Reading
List
• Slideshare
• Twitter
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
13
andrew@govloop.com,
@krazykriz

14. Jeff’s
Story
1)
What’s
the
history
of
the
CLO
Group
on
LinkedIn
and
what
was
your
baseline
knowledge
of
social
media?
I
started
the
Chief
Learning
Officers
Network
in
late
November
2008.
I
had
no
real
knowledge
of
Web
2.0
capacity.
I
had
been
a
member
of
LinkedIn
for
a
few
months,
joining
because
friends
bugged
me
to
be
a
part
of
it.
After
a
while
as
a
member,
I
began
to
join
some
groups
basically
to
see
what
would
happen.
I
didn't
see
a
group
for
CLOs
so
I
started
the
network
thinking
and
hoping
to
get
20-­‐30
folks
over
a
period
of
a
year
or
so.
I
started
the
group
because
nothing
was
in
existence
in
LinkedIn
and
thought
our
community
needed
something
–
a
place,
a
forum,
something
to
communicate
around
ideas.
2)
What
was
it
that
motivated
you
to
try
something
new
with
social
media?
Basically,
LinkedIn
was
a
place
for
me
to
find
old
college
buddies.
Before
our
talk
I
had
my
group
up,
but
I
didn't
really
actively
seek
new
members
or
really
communicate
much
with
those
who
joined.
I
just
figured
things
would
"happen"
and
individuals
would
just
start
to
collaborate.
The
conversation
we
had
over
dinner
convinced
me
that
I
needed
to
spend
more
time
in
the
network,
I
had
to
"work
my
network."
Literally,
I
had
to
start
communicating
with
folks
who
took
the
time
to
sign
up.
Before
our
chat
I
thought
success
was
just
starting
the
group
and
anything
the
group
did
would
be
gravy
(let's
call
it
success
plus).
I
realized
that
was
a
"passive"
model
and
I
had
to
change
my
thinking,
and
basically
think
of
the
site
more
as
a
"place
of
engagement"
where
I
would
reach
out
to
members,
ask
them
questions,
and
seek
their
opinion.
Our
conversation
helped
me
see
that
success
might
be
achieved
through
focused
engagement.
3)
Can
you
describe
what
has
happened
since
launch?
The
November
launch
was
uneventful;
folks
started
to
come
in
groups
of
5
or
6.
Post-­‐holidays
and
after
February
something
happened
-­‐
some
days
I
would
get
20-­‐30
requests
to
join!
Today,
humbly
I
tell
you
that
the
interest
in
the
group
has
totally
exploded,
and
gone
international
-­‐
requests
to
join
come
regularly
from
learning
professionals
from
around
the
world.
As
of
today
we
have
over
400
learning
professionals
in
the
Chief
Learning
Officers
Network,
I
don't
have
a
breakdown
of
actual
CLO's
-­‐
the
group
is
a
composite
of
individuals
with
learning
and
development
responsibilities
and
folks
who
are
actual
CLO's,
seasoned
with
some
vendors.
4)
To
what
do
you
attribute
the
growth?
How
did
you
disseminate
information
about
it?
Growth
is
due
to
word
of
mouth
–
has
to
be
since
I
don't
advertise
it
anywhere
and
I
really
don't
talk
about
it
to
other
leaders.
Why?
Because
the
metric
of
success
being
bigger
numbers
doesn't
work
for
me,
so
there
was
no
need
to
"talk
people
into
joining."
That's
why
the
interest
in
the
group
is
so
surprising.
0I
never
expected
this
much
interest
so
actually
I
never
develop
a
marketing
strategy
either.
It's
interesting
that
not
only
do
I
now
get
the
usual
request
to
join,
I
also
get
Inmail/Email
for
individuals
who
are
providing
me
a
business
case/justification
for
why
they
should
join
and
how
they
expect
to
contribute
to
the
group,
almost
like
a
self-­‐
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
14
andrew@govloop.com,
@krazykriz

15. imposed
application
process.
I
have
received
emails
from
folks
who
have
said
that
"so
and
so
recommended
that
I
join
and
here
is
how
I
want
to
contribute..."
I
haven't'
let
everyone
join
and
have
gotten
some
not
so
nice
emails
from
folks
who
really
didn't
have
a
connection
with
the
group
but
the
integrity
of
the
group
matters
to
me
so
I
don't
mind
taking
a
few
hits.
5)
What's
the
biggest
outcome
or
ROI/ROE
for
you
to
date?
The
group
has
become
known
as
a
place
for
leaders
in
learning
to
share
ideas/thoughts/connect
–
something
that
was
just
not
possible
a
few
years
ago
but
made
available
through
advances
in
technology.
We
know
that
CLO's
who
would
have
never
met
have
connected
on
issues
of
commonality;
some
folks
have
begun
working
together/collaborating.
There
is
interest
in
doing
a
CLO
conference
in
web
2.0
(leaning
toward
Second
Life)
where
we
will
have
a
day
of
discussion
on
common
issues.
I'm
forming
a
team
of
five
CLO's/learning
professionals
to
plan
it.
On
a
personal
level,
I've
been
invited
to
a
CLO's
only
retreat
(for
150
CLO's
of
major
private
sector
organization)
and
have
been
asked
to
be
a
presenter
(not
something
I
sought
but
humbly
happy
to
support)
-­‐
without
the
network
the
folks
in
charge
of
the
retreat
would
have
never
found
me.
6)
What
ideas
do
you
have
for
the
future
with
LinkedIn?
Beyond?
I
want
us
to
be
a
"real-­‐time
think
tank"
doing
things
like
developing
and
deploying
surveys
to
the
group
on
learning
and
development
topics,
taking
the
information
that
we
uncover
and
share
it
with
the
greater
learning
community.
Also,
I
hope
that
the
group
can
help
government
CLO's
look
for,
and
then
execute,
ways
to
collaborate
and
share
costs
in
the
design,
development
and
execution
of
strategic
learning
initiatives.
I
want
to
ensure
a
safe
forum
for
CLO's
to
noodle
ideas/be
creative
and
inventive
and
test
(success
is
great
and
failure
is
ok,
too).
Perhaps
we
can
host
an
annual
Web
2.0
conference
and
develop
a
CLO
academic
curriculum
because
right
now
there
isn't
identified
(that
I've
seen)
basic
curriculum
for
a
CLO
(either
at
the
undergrad/grad
level).
7)
Any
final
thoughts
or
insights
for
readers?
Whatever
we
do
I
want
it
to
be
sustainable
and
meaningful
-­‐
the
bigger
means
better
metric
is
a
data
point,
but
not
my
goal.
For
me
it's
much
more
important
that
we
are
doing
something
with
folks
who
took
the
time
to
join
and
ensure
that
they
will
make
use
of
the
group
and
feel
a
part
of
the
group
than
just
getting
bigger.
Ultimately,
the
group
has
to
be
relevant
and
sustainable
beyond
even
my
own
involvement.
5
Quick
Lessons
from
Jeffrey’s
LinkedIn
Success
1.
Focused,
active
engagement
leads
to
the
greatest
returns.
2.
As
with
any
endeavor,
the
more
you
give,
the
more
you
receive.
3.
Although
the
hallmarks
of
social
media
are
openness,
transparency
and
participation,
it
is
okay
to
limit
access
to
your
network
if
that
ties
back
to
your
ultimate
goal.
4.
Establish
a
clear
set
of
outcomes
and
a
vision
for
the
future.
5.
Bigger
is
not
always
better.
A
relevant,
active
group
of
people
that
brings
value
to
one
another
may
be
a
more
meaningful
measure
of
success.
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
15
andrew@govloop.com,
@krazykriz

16. Not
Professional?
Facebook
is
not
usually
seen
as
a
professional
networking
site.
Yet
few
social
networks
can
cause
more
trouble
for
your
career
than
Facebook.
You
all
know
how
to
use
Facebook
to
connect
with
friends
and
family…so
this
section
focuses
more
on
the
fine
line
between
fun
and
infamy.
First,
we’ll
cover
a
relatively
new
app
that
strives
to
combine
the
personal
and
professional
on
Facebook:
BranchOut
is
a
Facebook
app
that
helps
you
expand
your
career
network
to
include
everyone
you
know
on
Facebook.
Every
time
a
Facebook
friend
joins
BranchOut,
you
see
where
they
used
to
work,
where
they
work
now,
and
where
their
friends
work.
The
most
obvious
benefit
of
BranchOut
is
that
you
can
expand
your
career
network
through
all
of
your
friends
on
Facebook.
You
can
search
by
company
name,
see
a
full
list
of
all
your
friends
on
Facebook
and
all
of
the
places
they
worked,
search
the
BranchOut
database
for
job
opportunities,
and
help
your
friends
get
jobs.
Key
feature:
Branchout
syncs
with
LinkedIn
–
a
pretty
sweet
feature
if
you
don’t
mind
mixing
business.
Exercise
3:
What
can
stall
your
journey?
• Form
a
small
group
with
4-­‐5
people
around
you.
• You
will
receive
/
select
a
scenario
from
the
next
two
pages.
• Assign
a
spokesperson
and
a
note-­‐taker.
• Using
the
worksheet,
take
10
minutes
to
address
the
scenario
assigned
to
your
group.
• Be
ready
to
share
with
the
large
group!
• We’ll
address
each
scenario
for
5-­‐10
minutes.
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
16
andrew@govloop.com,
@krazykriz

17. Scenario
1
–
“To
Friend
or
Not
To
Friend?”
When
Eva
hears
the
news
she
has
earned
a
spot
at
the
prestigious
State
Department
International
Fellow
program,
she
is
ecstatic
as
she
prepares
to
leave
Latvia
and
travel
to
the
US
for
one
year.
Her
fellow
students
in
the
program
are
from
all
over
the
world
and
want
to
know
all
about
her
-­‐
where
she
is
from,
what
languages
she
speaks,
what
her
hometown
looks
like.
“Are
you
on
Facebook?”
they
ask.
After
much
convincing,
Eva
decides
to
join
Facebook
and
begins
accepting
friend
requests
from
everyone
in
the
program.
Since
DC
has
a
great
nightlife,
she
starts
posting
lots
of
pictures
from
outings
with
her
new
friends.
One
afternoon,
she
gets
a
friend
request
from
her
supervisor.
This
supervisor
was
the
one
who
originally
accepted
her
application
into
the
program,
and
will
be
on
the
panel
to
decide
if
she
will
be
placed
in
a
select
group
of
students
to
intern
with
a
US
company
when
the
program
ends.
Questions:
A. Should
Eva
accept
the
friend
request
from
her
supervisor?
B. How
can
Eva
ensure
that
she
doesn’t
miss
out
on
valuable
connections
while
maintaining
a
comfortable
level
of
privacy
and
maintain
her
reputation?
C.
Should
a
supervisor
send
a
friend
request
to
direct
reports?
Scenario
2:
"The
Office
Offense"
Dan
and
Jeff
are
like
oil
and
water
in
the
office.
Despite
sharing
a
common
mission,
they
can't
seem
to
get
along.
They're
always
taking
not-­‐so-­‐subtle
digs
at
one
another
in
meetings
and
small
camps
of
sympathetic
colleagues
have
formed
around
each
of
them.
The
problem:
they
are
both
excellent
performers
overall,
meeting
deadlines
and
accomplishing
team
goals.
However,
things
really
seemed
to
have
gone
too
far
when
Dan
found
an
unflattering
personal
photo
of
Jeff
on
Flickr,
posted
it
on
his
Facebook
page
and
used
it
as
his
screen
saver
at
the
office.
Jeff
spoke
with
Dan's
supervisor
and
reported
the
incident
to
HR.
Dan
was
forced
to
take
the
image
off
his
work
computer
but
refused
to
remove
it
from
his
Facebook
page,
stating
that
he
could
do
what
he
wanted
with
his
personal
account.
Questions:
A. How
would
you
handle
this
type
of
situation
from
the
perspective
of
Dan's
supervisor?
B. How
about
from
the
vantage
point
of
HR?
C. As
a
colleague?
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
17
andrew@govloop.com,
@krazykriz

18. Scenario
3:
“Venting
in
the
Wrong
Venue”
Karla
is
a
Program
Analyst
at
an
agency.
After
a
particularly
difficult
day,
Karla
is
frustrated
after
an
interaction
with
a
colleague
in
another
agency
and
makes
the
following
comment
on
her
Facebook
page:
“Had
to
deal
with
difficult
[insert
position
here]
at
[insert
agency
here].
Typical
bureaucracy!
I’m
sure
glad
I
don’t
work
at
that
agency…and
especially
not
with
her.”
She
makes
the
comment
after
work
hours
from
a
home
computer.
Questions
A. What
if
this
really
happened?
Would
/
should
Karla
lose
her
job?
B. What
would
be
a
fair
policy
in
terms
of
how
agency
employees
should
use
social
media
during
their
personal
time?
Scenario
4:
"Digging
Up
Dirt"
Vanessa
is
a
hiring
manager
for
your
agency.
She
has
discovered
that
Google,
Twitter,
Facebook
and
LinkedIn
are
all
effective
tools
for
rounding
out
the
qualifications
and
determining
the
cultural
fit
of
potential
candidates
for
position
vacancies.
One
candidate
is
highly
qualified
for
an
opening,
but
Vanessa
discovers
in
her
web
search
that
the
individual
belongs
to
a
special
interest
group
with
which
she
strongly
disagrees.
For
that
reason,
Vanessa
does
not
forward
the
candidate's
information
to
the
supervisor
for
review
and
consideration.
Another
member
of
the
HR
team
learns
about
Vanessa's
decision
and
elevates
the
issue
to
the
Office
of
the
Chief
Human
Capital
Officer.
Questions
A. What
kind
of
policy
would
you
develop
to
protect
potential
candidates
from
experiencing
this
kind
of
discrimination?
B. What
if
the
person
truly
would
not
have
been
a
solid
culture
fit
(i.e.
could
create
significant
tension
among
team
members)
based
on
their
affiliation?
C. What
if
you
learned
that
this
happened
to
you
in
applying
for
a
job?
How
would
you
react?
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
18
andrew@govloop.com,
@krazykriz

19.
6
Suggestions
for
Taking
Twitter
to
Another
Level
1. Find
other
government
people
and
agencies
at:
http://www.GovTwit.com
2. Follow
lists:
http://listorious.com/search?q=government
12 COMMANDMENTS
FOR GOV on TWITTER
3. Don’t
follow
these
people!
1. Thou Shalt Not Spam
2. Thou shalt not leave my
http://www.govloop.com/profiles/blogs/who-­‐ profile info blank
not-­‐to-­‐follow-­‐on-­‐twitter
3. Thou shalt not forget the
rules
4. Thou shalt not bite the
4. Don’t
do
it
this
way!
hand that feeds
5. Thou shalt not hide my
http://www.govloop.com/profiles/blogs/unlucky-­‐ affiliations
13-­‐twitter-­‐worst
6. Thou shalt not Bait and
switch
7. Thou shalt Tweet
5. Use
listening
tools
(i.e.
apps)
regularly
-­‐
http://www.techradar.com/news/internet/17-­‐ 8. Thou shalt contribute to
the conversation
best-­‐twitter-­‐apps-­‐for-­‐2011-­‐930383
9. Thou shalt be selective
-­‐
http://tweeparties.com/blog/2011/08/08/best-­‐ about who I follow
twitter-­‐apps-­‐for-­‐your-­‐mobile-­‐phone/
10. Thou shalt use lists
11. Thou shalt grow my
followers the right way
6. Follow
hashtags.
12. Thou shalt seek the
greater good
http://data.govloop.com/Government/Governm
ent-­‐Related-­‐Twitter-­‐Hashtags-­‐Directory/p4k9-­‐
nu2u
“How
to
Win
Friends
and
Twinfluence
People”
Advice
from
Dr.
Mark
Drapeau
(@cheeky_geeky)
WIN
FRIENDS
TWINFLUENCE
PEOPLE
1.
Be
unique,
but
be
yourself
6.
Find
the
influencers
2.
Participate
in
conversation
7.
Become
an
authority
3.
Provide
value
to
a
community
8.
Be
creative
4.
Attract
loyal
followers
9.
Reward
with
shout-­‐outs
5.
Mix
microsharing
with
other
outlets
10.
Always
have
fun
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
19
andrew@govloop.com,
@krazykriz

20.
Comment
by
Stephanie
Slade
“I'm
job
hunting
right
now,
and
I've
found
social
media
to
be
extremely
helpful
for
networking
purposes.
LinkedIn
and
Twitter
in
particular
have
helped
me
connect
with
a
bunch
of
potential
future
employers.”
Comment
by
Sonny
Hashmi
“I
first
heard
about
my
current
job
vacancy
via
Twitter
:)
So
I
can
say
without
any
reservation
that
social
media
has
helped
my
career
in
a
significant
way.”
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
20
andrew@govloop.com,
@krazykriz

21. 4
Fantastic
Ways
to
Get
Organized
With
Google
1. Search
Yourself
2. Set
Up
Alerts
(http://www.google.com/alerts)
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
21
andrew@govloop.com,
@krazykriz

22. 3. Get
a
Reader
(http://www.google.com/reader)
4. Check
Out
Google+
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
22
andrew@govloop.com,
@krazykriz

23.
Find
Your
Voice!
Got
something
to
say
and
need
a
place
to
say
it?
Blogging
gives
your
voice
a
written
outlet.
If
speaking’s
your
thing,
try
podcasting.
Here
are
two
people
who’ve
picked
up
the
pen
and
mic
and
made
a
name
for
themselves.
Kanika
Tolver
Adriel
Hampton
IT
Project
Manager
Wired
to
Share
Blog
Career
Dropout
Blog
Gov
2.0
Radio
Podcast
http://careerdropout.com
http://adrielhampton.com
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
23
andrew@govloop.com,
@krazykriz

24. Chris’
Story
“[Social
media]
allows
me
to
network
with
like-­‐minded
people
in
the
areas
I
wish
to
advance
my
career.
This
is
huge.
When
trying
to
look
for
that
next
step
in
my
professional
career,
it
allows
me
to
integrate
with
companies,
people
in
the
careers
I'm
interested
in,
best
practices,
etc.
It
has
also
given
me
a
location
to
showcase
my
talents
and
create
portfolios
of
my
work
etc.
• GovLoop:
Totally
a
plug,
but
a
legit
one!
• LinkedIn:
Their
groups
are
great
for
finding
things
that
interest
you,
professional
organizations,
etc.
You
can
also
follow
companies
you
are
interested
in,
see
who
you
know,
who's
in
your
extended
network,
etc.
• Twitter:
Follow
trending
topics
on
your
areas
of
interest,
then
follow
people…opens
a
lot
of
doors
via
mutual
interest
in
topics
• Google+:
I've
been
using
my
Google+
to
link
to
those
I
know
on
other
networks
or
follow
people
who
blog
a
lot
of
topics
I'm
interested
in
professionally.
Provides
for
an
interactive
topic
location
that
is
not
pinned
down
by
140
characters.
TIP:
Be
sure
to
review
this
infograph
online
at
http://ohmygov.com/blogs/general_news/archive/2010/09/03/D
os-­‐and-­‐Donts-­‐for-­‐Feds-­‐on-­‐Social-­‐Media-­‐INFOGRAPHIC.aspx
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
24
andrew@govloop.com,
@krazykriz

25. Exercise
4:
So
What
Will
You
Do
Next
to
Hit
the
Gas?
What
are
3
actions
you
will
take
in
the
next
week?
1.
2.
3.
What
are
3
additional
actions
you
will
take
by
the
end
of
September?
1.
2.
3.
My
3
Actions
for
YOU!
1.
Join
GovLoop:
www.govloop.com/main/authorization/signUp
2.
Friend
Me:
www.
govloop.com/profile/AndrewKrzmarzick
3.
Find
Me
on
LinkedIn:
www.linkedin.com/in/andrewkrzmarzick
Andrew
Krzmarzick,
GovLoop
Community
Manager
Page
25
andrew@govloop.com,
@krazykriz