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THE KNOWLEDGE NETWORK FOR GOVERNEMNT
Are We Recreating the Wheel?
How We Help
Online Training Sessions In-Person Training Sessions
Guides INFOGRAPHICS
No More Skeptics
FAD
It Covers Continents
10Suggestions
0. Know Your Audience & Goals
What are your (really)?
Comments?
Fans?
Retweets?
+1’s?
Pageviews?
Phone Calls?
Better candidates?
Internal
engagement?
Improved learning?
Disaster recovery
or
1. Engage with Candidates
Facebook.com/GetIntoTeaching
2. Get Targeted / Passive Job Seekers
3. Rethink Training
Opportunity
“As a first step in conference planning, an agency
should confirm that physical collocation of Federal
employees in a conference setting is a necessary and
cost-effective means to carry out the agency’s mission
(and that other, lower-cost options, such as
videoconferencing, have been explored).”
Social Learning
4. Virtual Career Fairs
It all started with the first ever Intelligence
Community Virtual Career Fair in March 2010
[which] spurred the idea of Skype interviews,
to go along with the ‘virtual’ theme of the career
fair and show NGA as a forward thinking agency
on the cutting edge of technology
5. Rethink Conferences
6. Rethink Mentorship
7. Internal Collaboration / Emergency
Response
8. Have a Plan
When are you going to engage?
• Day of Week
– Weekdays?
– Weekends?
• Time of Day
▫ AM or PM?
▫ Breaks?
• Target Dates
▫ Events?
▫ Milestones?
• Frequency
▫ Daily (once or many times a day)?
▫ Weekly?
Participate
Staffing:
GovLoop Schedule and Staffing for Engagement
Where: Community Facebook Twitter LinkedIn Google+
When:
Daily AM
Ad Hoc Varies
Daily
8a, 12p, 4p
(Best = T, W)
Ad Hoc
Daily
8a, 12p, 4p
(Best = T, W)
Daily
8a, 12p, 4p
(Best = ?)
Who: Staff / Fellows Rotate Fellows
What:
Comments and
Sharing
Comment @ Replies
Comment,
Share to
GovLoop
Comment
9. Regular Engaging
Content
10. Measure What Works
Reference Links
GovLoop Guide to Twitter -
http://www.govloop.com/profiles/blogs/new-twitter-guides-
for-government-agencies-and-employees
GovLoop Guide to Social Media -
http://www.govloop.com/profiles/blogs/the-social-media-
experiment-in-government-elements-of-excellence-
GovLoop.com/guides
Download Free Recent Guides
Govloop.com/guides
Reach out
Steve Ressler
Founder, GovLoop
steve@GovLoop.com
@GovLoop

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10 Tips for Social Media and Human Resources

Hinweis der Redaktion

  1. ~20 Million Government Employees 2.1 million federal employees 19,429 Municipal Governments 21,300 Distinct organizations across federal legislative, executive, and judicial
  2. Largest government network with 85k+ member Links like minded people and projects to enhance efficiency in government Assesses and addresses key topics and trends in government Integrates the private sector through thought leadership and knowledgeable interaction
  3. Let’s look at the size of the potential audience you can reach with social media Many of your organizations likely have one or more Twitter feeds. If Twitter ’ s user base was a county, it ’ s population would be 500 million, which is bigger than Russia, Ukraine and Kazakhstan
  4. If Facebook were a country, it would be larger than north and south america combined, with a user base of 1 billion.
  5. If email were a country, It would be an empire with 3.2 Billion users. There are many reasons email sticks around, but just look at it’s sheer size in user base.