iDialog - online marketing showcase

1. Ramkrishna
Interactive Communications Professional
Profile
• Interactive Advertising and Integrated Marketing communications professional
• Specialization in the areas of Online Advertising, Brand Strategy and Mar Comm
• Award-winning Big 5 Management Consulting experience
• Unique combination of advertising, branding and CRM technology expertise
• Holistic thinker with hands-on Fortune 100 client experience
• Entrepreneurial and Enterprising with proven Business Development Experience

2. Work Experience Overview
• Responsible for holistic strategy creation, management of online
communications and campaigns
• Managed creation of multiple Fortune 100 brand websites, minisites and
online campaigns for product launches as well as brand awareness.
•Thorough understanding of cross media / integrated marketing practices
• Brands worked on include: Walt Disney World, Garnier, Sanofi Aventis,
P&G Pharma, UBS, Harry&David and BMW
•Worked with multiple media partners in creating comprehensive direct
response-based pitches and presenting it to clients
• Managed successful deployments of email marketing, new media
marketing and buzz marketing initiatives.

3. Walt Disney World
• Researched, Ideated and Created communication strategy
for Walt Disney World’s first ever web + mobile-based
Customer Managed Relationship program
• Work involved researching, coordinating with different internal
agencies, marshalling client teams and providing a coherent
communication strategy that will enable seamless
direct/web/mobile conversation with the audience/consumer
• Disney implementing strategy using AKQA as technology
partners

4. Walt Disney World
Comprehensive Web CRM Strategy

5. Garnier USA
Responsibilities Overview
• Managed all online communications, product launches and promotions for Garnier Nutrisse
• Typical Project includes concept development, design, copy, development and deployment of:
• Flash Minisite or Web Page design for the project
• Sweepstakes
• Email Newsletter
• Online Banners including rich media
• Coordinate with other creative teams for consistent brand communications, launches and campaigns
• Custom concept development and deployment of highly successful online hair color tool.
• Client Spending: ~ $1MM/year

6. Garnier USA flagship brand website

7. In-site / mini-site

8. Product Line Launches
Mini site
Email
Online Banners

9. Product Line Launches
Mini site
Rich Media Banners

10. Sweepstakes - Concept, development and execution

11. Garnier Coloriste
Award winning interactive-hair color tool
Before
After

12. Newsletters

13. Banner Ads

14. Pharma
Sanofi Aventis
• Managed re-branding of Ambien website. US’ #1 prescription
sleeping aid. Rebranding effort included focus on new audience,
affiliation with 3rd party websites for brand enhancement (WebMD,
RealAge), Newsletters and online banners campaigns
• Created Ambien Sleep Diary, a free online tool for helping
audiences get better sleep. Achived over 60K registrantions.
• Worked on creating the CRM strategy for Rimonabant (world’s first
prescription obesity drug).
P&G Pharma
• Managed creation of comprehensive online communication
platform for Asacol. Work involved communication strategy, website,
email newsletters, online lead gen and db driven direct mail.
• Managed creation of MYUCguide.com with the same
responsibilities as above.

15. Sanofi Aventis - Ambien

16. Sanofi Aventis - Ambien - Email

17. Sanofi Aventis - Rimonabant Launch CRM Strategy
Enrollment/Acquisition Conversion Retention/Persistency
Conversion Reinforce Continued
Lead Visit Request Increase Days Ongoing Franchise
for Health
Visit Doctor RX Refill Fill Script Send In Rebate Fill Rx Treatment
Refill Rx Ongoing Refills Retention &
Sell
Generation Physician Rimonabant Of Therapy Refills Advocacy
Reasons Decision
Target appropriate patient type for Name capture of Rimonabant Provide on-going support to
lead generation users insure on-going success
Discourage lead generation of wrong Manage expectations around
patient type
product performance Convert product loyalists to
Re-frame expectations around
product performance Reinforce health benefit brand advocates
Engage in RM program for Encourage lifestyle
conversion modification for result
Segment based on patient type optimization
Overlay attitudinal/behavioral Provide emotional support to
criteria to determine optimal
overcome persistency barriers
investment
Provide appropriate assessment tool Profile lead to determine
and discussion guide messaging segmentation and
appropriate investment

18. Sanofi Aventis - Rimonabant Launch CRM Strategy
Persistency
Enrollment Conversion
Cross Sell
Conversion Reinforce Continued
Visit Visit Request Ongoing
for Health Rimonabant Fill Rx Treatment Retention
Doctor Physician Refills
Reasons Decision Advocacy
Visit Pharm acy
Doctor Refill
Direct Mail
Digital CPA
Web
Paid Search
Digital CPM
MD offices Data Data Analysis
feeds Expectations Assessment Rebate & Reminders
Pharmacies Segm entation
DB
Sample Kit Conversion Dialogue Optimization Offers
800 Targeting
Access
Program
DRTV BRC
Website
Symptom Management
Engage Educate Assess Motiv ate Educate & Support Support Bridget to adv ocacy

19. P&G Pharma - Asacol - web re-brand

20. P&G Pharma - MYUCguide.com - lead-gen site

21. BMW Regional Online Campaign

22. Harry & David - Christmas online campaign

23. UBS - Direct/Interactive, CRM based Lead Gen

24. UBS Lead Management CRM

25. WB Network - TV show website and promo

26. Thanks for taking a look!
Contact:
gothamraja@gmail.com
+91-97909 81412