Brittany Ferries have moved from 5% of bookings online to 85% of bookings online and have saved over £7m in the process. This presentation covers the digital portfolio that GOSS have used to help Brittany Ferries become a highly successful online business including web, mobile, commerce, search and customer service.
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43. Study it
Stakeholder workshops
Focus groups
Depth Interviews
Task analysis
Demographics
Study it
Stakeholder workshops
Focus groups
Depth Interviews
Task analysis
Demographics
Study it
Stakeholder workshops
Focus groups
Depth Interviews
Task analysis
Demographics
Understand it
Scenarios of use
Persona development
Affinity diagrams
Paper Prototyping
Wireframe development
Understand it
Scenarios of use
Persona development
Affinity diagrams
Paper Prototyping
Wireframe development
Understand it
Scenarios of use
Persona development
Affinity diagrams
Paper Prototyping
Wireframe development
Review it
Usage analysis
A/B multivariate testing
Goals and Funnels
Satisfaction surveys
Review it
Usage analysis
A/B multivariate testing
Goals and Funnels
Satisfaction surveys
Review it
Usage analysis
A/B multivariate testing
Goals and Funnels
Satisfaction surveys
Implement it
Design guidelines
Heuristic evaluation
User testing
Analytics design
Build and Deploy
Implement it
Design guidelines
Heuristic evaluation
User testing
Analytics design
Build and Deploy
Implement it
Design guidelines
Heuristic evaluation
User testing
Analytics design
Build and Deploy
User Centred
Design
User Centred
Design
User Centred
Design