Marketing You!
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This document summarizes a presentation about effectively marketing and branding yourself. It discusses how the job market has changed and become less stable, requiring workers to become more self-sustainable. It emphasizes the importance of knowing your strengths, passions, and values in order to define your unique brand. Specific tips include developing your image through dress, speech, and active listening; creating an elevator pitch and branding statement; gaining experience through different jobs; and networking to build professional relationships that can help support your career goals. The overall message is that continuous self-reflection, re-invention, and relationship-building are keys to professional success.
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Marketing You!
- 1. Marketing YOU! Effective Branding & Networking Liberty High School November 24, 2009 Presented by Greg Sievers
- 2. Greg’s background Born & raised in Portland Education Franklin High School BS Business – Portland State University Companies worked for ADP, Intel, In Focus, 1st Interstate Bank, Con-way Knowledge/Skills/Abilities IT/Project & Line Management/Training/Process Great with people, process & technology Responsibilities My career journey – tech support to consulting
- 3. How has the job market changed? World market place & manufacturing Business & economy more cyclical No guarantees with employment (like now) Not working as long for same company
- 4. How to become more employable… Become “Sustainable!” Be the best at what you do! Know thyself! Do what you love! Work for someone else or yourself? Both have Pro’s & Con’s Know your strengths, passions, interests, personality type and values
- 5. How to become more employable…(cont.) Walk your talk (INTEGRITY) Be honest with yourself & others (TRUTH) Be in service to others (LOVE & COMPASSION) Take the lead & initiate projects (LEADERSHIP) Continuously learn & grow (adapt or die) Develop your friendships & network Create a support system, a focus group
- 6. Success in life & work Knowing yourself Pursuing strengths & passions Being clear with yourself & others Where are you going? How will you get there? What’s your plan? Being open to continuous life-long learning Being open to constructive feedback
- 7. Gain experience Try different jobs Discover what you like & don’t like Be honest with yourself Seek candid feedback from others
- 8. You can’t handle the truth!
- 9. Your Unique Value Proposition
- 11. Strengths, passions, knowledge, skills & abilities, values & interests?
- 12. StrengthsFinder 2.0 (by Tom Rath)
- 14. What are you really good at?
- 15. What do you really enjoy?
- 17. YOUR Image! First impressions are…lasting impressions! Dress for SUCCESS! Body language Speaking clearly, concisely & with adequate volume! Active listening Perfecting the “art of conversation”
- 19. Short & sweet
- 20. Time to toot your horn!
- 21. What do you want them to remember?
- 25. Associations
- 28. Networking & Relationships Purpose Building relationships Promoting“YOUR Brand” Business cards Art of conversation & the “elevator speech” Working a room Developing relationships Follow-up, follow-up, follow-up Information interviews
- 29. Relationships People hire who they know & like Willing to support you & you support them As the say…“What goes around, comes around.” Be authentic & in integrity! Effectively maintain your contact list Quality of transaction (not just numbers!) Defining your BRAND!
- 30. Summary What makes you UNIQUE? YOUR Image! Branding Your PLAN Relationships Networking Sustaining…YOUR Brand! Continuous re-inventing yourself
- 31. The secret of success is constancy to purpose. Benjamin Disraeli
Hinweis der Redaktion
- Welcome to Marketing YOU!The purpose of today’s session is to provide you an overview of how to market yourself whether you’re unemployed, underemployed or just want to proactively manage your image.Chris & I hope you enjoy what we have developed & have some fun this morning!
- Review BULLETSNeed to do some SOUL searching….to identify your actual strengths & competencies, passions & values.Obviously it is IDEAL if you truly enjoy what you do and your good at it too!This is how you begin defining your brand!
- Here are some popular images…What comes to mind when you see? …. point to several. - What thoughts or feelings arise?In essence, this what you need do to help create your own image or brand.
- I’m sure everyone is familiar with the expression “First impressions are lasting impressions”. Why is that important?Why bother dressing up?Why is it important to have good posture & a firm handshake?Whether you use lots of ummms & ahhhhs….or you’re inarticulate with your elevator speech…it is very important to speak clearly & concisely.People know when we’re truly listening to them or not. By our attentiveness and how we ask more specific questions in response to their comments. We need to prefect the art of conversation….(I prefer that to “small talk”)
- What is an “Elevator Speech”? Why is it important?By consistently repeating the same informative & exciting message over & over people will begin remembering what you’re telling them.Whether its your elevator speech or presentations or the art of conversation…we need to: practice, practice, practice….Other communication strategies include tools like LinkedIn (or even Facebook, MySpace, twitter).What Associations you focus your networking will determine initial types of people you may run into. What are some others besides PMI that you attend or have been thinking about attending? LIST THEM on the flipchart.Chris has some examples…
- A simple formula of creating your BRAND.
- So, we covered BRAND & RELATIONSHIPS….now we can discuss Networking.Networking is bringing the BRAND to market. We are marketing OURSELVES!!We’re typically not used to doing this or tooting our own horn. It is something that we need to learn.
- So, we’ve discussed brand quite a bit.Now we need to talk about RELATIONSHIPS. Review each of the bullets… Know you & like you Mutual support & respect Effectively maintain your contact list. What does quality of the transaction or interaction meanAnd again, knowing people who know who we are, what we’re like, what we’re really good at and passionate about, all help develop YOUR Brand.