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VanUE
World Usability Day 2009
Agenda
✴   About	
  World	
  Usability	
  Day
✴   What	
  is	
  Sustainability?
✴   The	
  Design	
  Challenge:	
  Pine	
  St	
  Garden
✴   Our	
  Goals
✴   The	
  Team
✴   Timeline	
  /	
  Process
✴   ObservaAons
✴   Problem	
  Areas
✴   Design	
  ImplicaAons
✴   Possible	
  Strategies
✴   Conclusion
Designing for a Sustainable World
               How	
  do	
  usability	
  people	
  tackle	
  this?
Sustainability
“Use	
  and	
  development	
  that	
  meets	
  the	
  needs	
  of	
  the	
  present	
  
without	
  compromising	
  the	
  ability	
  of	
  future	
  genera9ons	
  to	
  
meet	
  their	
  own	
  needs.”	
  
Brundtland	
  Commission	
  1987
  Don’t	
  do	
  things	
  today	
  
     that	
  make	
  tomorrow	
  
     worse.	
  
! Nathan	
  Shedroff
   Design	
  is	
  the	
  Problem:	
  The	
  Future	
  of	
  Design	
  Must	
  be	
  Sustainable	
  (2009)
Design Challenge
How	
  can	
  we	
  use	
  our	
  professional	
  exper=se	
  as	
  usability	
  and	
  user	
  
experience	
  prac==oners	
  to	
  improve	
  the	
  Pine	
  St	
  Community	
  Garden?	
  *

And	
  do	
  it	
  in	
  12	
  hours	
  on	
  Nov	
  12/09	
  for	
  World	
  Usability	
  Day?	
  
Pine Street
Community Garden
Team Members (pictures)
      Theresa
               Chris
Katja
                                       Ben
        Gord   Gagan   Barb




                       *not	
  shown:	
  Cat,	
  Selma
Roles
✴   Liaison                                            ✴   Online	
  Researcher
✴   Project	
  Manager                                 ✴   InformaEon	
  Designer
✴   Observer	
  /	
  Ethnographer                      ✴   Visual	
  Designer
✴   Photographer	
  /	
  Videographer	
  /	
  Scribe   ✴   Prototyper
✴   Interviewer                                        ✴   PresentaEon	
  Producer
✴   Online	
  Surveyor                                 ✴   Curator
8AM    12PM   7PM




Timeline
VanUE Goals
Apply	
  our	
  professional	
  exper=se	
  as	
  usability	
  and	
  user	
  
experience	
  pracAAoners	
  to	
  improve	
  the	
  quality	
  of	
  human	
  life	
  
(the	
  fundamental	
  goal	
  of	
  usability),	
  while	
  living	
  within	
  the	
  
capacity	
  and	
  constraints	
  of	
  our	
  environmental,	
  social,	
  and	
  
economic	
  systems	
  (sustainability	
  defined).
Why Pine St?
✴   Support	
  urban	
  agriculture	
  
✴   Foster	
  community	
  
✴   EducaEonal	
  opportunity	
  about	
  how	
  
    we	
  interact	
  with	
  the	
  environment.
VanUE Outcomes
Educate
Advocate
Volunteer
Deliver
Research Methods
Observational Research
Comparative Research
Online Survey
to Members
Phone & In-person member
interviews
Online Research:
City Guidelines & Policies
Inspiration, Ideation, Implementation
Observations
Problem Areas
✴   DemarcaEon	
  of	
  space           ✴   Volunteer	
  Time	
  Constraints
✴   CommunicaEon                        ✴   EducaEon
✴   Managing	
  waiEng	
  expectaEons   ✴   AestheEcs
✴   Funding
Focus → Community
What is Community?
    Where do we start?
Our Answer:
We start with one person
Our Goal:
Foster the conditions to create
The “Engaged” Member
Meet Patricia
The “Engaged” Member
The Engaged Member
✴   66	
  year	
  old	
  woman.	
  ReEred	
     ✴   Trades	
  stuff.	
  Shares	
  tools	
  and	
  
    city	
  worker                                  seeds	
  with	
  community

✴   Lives	
  in	
  an	
  apartment.	
           ✴   Gardens	
  3	
  Emes/week	
  during	
  
    Downsized	
  when	
  her	
  husband	
           good	
  weather
    died
                                                ✴   Likes	
  teaching.	
  Knows	
  
✴   Wants	
  community	
  garden	
  to	
            gardening	
  neighbours.
    flourish
                                                ✴   Takes	
  pride	
  and	
  aUends	
  social	
  
                                                    acEviEes	
  
If everyone was like
Patricia they would...
✴   Love	
  their	
  garden	
  and	
  have	
  pride	
  in	
  it
✴   Care	
  for	
  the	
  community	
  garden	
  as	
  a	
  whole
✴   Care	
  for	
  their	
  neighbour.	
  Teach	
  them,	
  help	
  
    them,	
  not	
  encroach	
  in	
  their	
  area

✴   Clean	
  up	
  and	
  do	
  addiEonal	
  duEes	
  as	
  needed
The Engagement Model
(Not	
  everyone	
  is	
  Patricia)
The New Member
✴   23	
  year	
  old	
  UBC	
  Grad	
  in	
          ✴   Excited	
  to	
  be	
  “in”	
  with	
  the	
  
    Resource	
  Management                                garden

✴   Lives	
  in	
  an	
  apartment	
  with	
  a	
     ✴   Didn’t	
  realize	
  how	
  much	
  work	
  
    small	
  balcony                                      a	
  garden	
  needs

✴   New	
  to	
  gardening                            ✴   RomanEc,	
  wants	
  to	
  impress	
  his	
  
                                                          girlfriend
The Active Member
✴   Mid	
  30’s.	
  Has	
  2	
  small	
  children   ✴   Busy	
  life.	
  Wants	
  to	
  teach	
  
                                                        children	
  how	
  to	
  garden
✴   Lives	
  in	
  a	
  townhouse	
  but	
  
    eventually	
  wants	
  a	
  house               ✴   Like	
  to	
  relax	
  and	
  gardening	
  is	
  a	
  
                                                        good	
  way	
  to	
  do	
  that.
✴   Garden	
  once	
  or	
  twice	
  per	
  
    week.	
  Kind	
  of	
  know	
  their	
          ✴   Takes	
  pride	
  and	
  aUends	
  social	
  
    gardening	
  neighbours.                            acEviEes
Pine St. Community Garden Engagement Model
   Engaged Member
   Enthusiast	
  and	
  an	
  acEve	
  member,	
  values	
  the	
  garden,	
  helps	
  regularly	
  on	
  the	
  board,	
  thinks	
  about	
  
   improvements,	
  communicates	
  with	
  other	
  members	
  regularly,	
  aUends	
  all	
  garden	
  related	
  events

   Active Member
   Enthusiast,	
  acEvely	
  contributes	
  to	
  common	
  areas,	
  openly	
  interacts	
  with	
  other	
  gardeners	
  at	
  events.	
  
   AUenEve	
  to	
  board	
  emails	
  and	
  google	
  group,	
  considers	
  volunteering,	
  aUends	
  garden	
  events

   Participating Member (majority today)
   Uses	
  and	
  acEvely	
  tends	
  to	
  plot,	
  generally	
  is	
  aware	
  of	
  google	
  group	
  and	
  email	
  but	
  does	
  not	
  parEcipate/
   respond.	
  AUends	
  at	
  least	
  one	
  member	
  event	
  per	
  year

   Member in Good Standing
   Minimally	
  uses/maintains	
  plot,	
  o_en	
  new	
  and	
  novice	
  members,	
  minimally	
  parEcipates	
  with	
  other	
  
   members,	
  does	
  not	
  make	
  an	
  effort	
  to	
  aUend	
  member	
  events

   Inactive Member
   Does	
  not	
  acEvely	
  tend	
  plot	
  and	
  has/will	
  receive	
  a	
  noEce
How do we “design”
an engaged member?
1   Better Signage, Wayfinding
promote ownership, pride and public awareness
show website, email etc anything we have




Signage
Demarcation of Space
Demarcation of Space
Plot Owner Info
Map
2   Better Communication
         polite, consistent, timely
Website IA
Website IA
Website IA
Website IA
3
      Education & Training
    if I know better, I will do better
Bulletin
Board
Bulletin
Board
Signage
Summary
✴   Foster	
  the	
  condiEons	
  for	
  community	
  to	
  happen,	
  engagement	
  to	
  emerge
✴   Start	
  with	
  the	
  user	
  and	
  the	
  “real	
  world”
✴   Small	
  things	
  can	
  make	
  a	
  big	
  difference
✴   Think	
  about	
  the	
  system:	
  online	
  and	
  offline
✴   Leave	
  things	
  beUer	
  than	
  you	
  found	
  them
VanUE World Usability Day 2009

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VanUE World Usability Day 2009

  • 2. Agenda ✴ About  World  Usability  Day ✴ What  is  Sustainability? ✴ The  Design  Challenge:  Pine  St  Garden ✴ Our  Goals ✴ The  Team ✴ Timeline  /  Process ✴ ObservaAons ✴ Problem  Areas ✴ Design  ImplicaAons ✴ Possible  Strategies ✴ Conclusion
  • 3. Designing for a Sustainable World How  do  usability  people  tackle  this?
  • 4. Sustainability “Use  and  development  that  meets  the  needs  of  the  present   without  compromising  the  ability  of  future  genera9ons  to   meet  their  own  needs.”   Brundtland  Commission  1987
  • 5.   Don’t  do  things  today   that  make  tomorrow   worse.   ! Nathan  Shedroff Design  is  the  Problem:  The  Future  of  Design  Must  be  Sustainable  (2009)
  • 6. Design Challenge How  can  we  use  our  professional  exper=se  as  usability  and  user   experience  prac==oners  to  improve  the  Pine  St  Community  Garden?  * And  do  it  in  12  hours  on  Nov  12/09  for  World  Usability  Day?  
  • 8.
  • 9. Team Members (pictures) Theresa Chris Katja Ben Gord Gagan Barb *not  shown:  Cat,  Selma
  • 10. Roles ✴ Liaison ✴ Online  Researcher ✴ Project  Manager ✴ InformaEon  Designer ✴ Observer  /  Ethnographer ✴ Visual  Designer ✴ Photographer  /  Videographer  /  Scribe ✴ Prototyper ✴ Interviewer ✴ PresentaEon  Producer ✴ Online  Surveyor ✴ Curator
  • 11. 8AM 12PM 7PM Timeline
  • 12. VanUE Goals Apply  our  professional  exper=se  as  usability  and  user   experience  pracAAoners  to  improve  the  quality  of  human  life   (the  fundamental  goal  of  usability),  while  living  within  the   capacity  and  constraints  of  our  environmental,  social,  and   economic  systems  (sustainability  defined).
  • 13. Why Pine St? ✴ Support  urban  agriculture   ✴ Foster  community   ✴ EducaEonal  opportunity  about  how   we  interact  with  the  environment.
  • 19. Phone & In-person member interviews
  • 23. Problem Areas ✴ DemarcaEon  of  space ✴ Volunteer  Time  Constraints ✴ CommunicaEon ✴ EducaEon ✴ Managing  waiEng  expectaEons ✴ AestheEcs ✴ Funding
  • 25. What is Community? Where do we start?
  • 26. Our Answer: We start with one person
  • 27. Our Goal: Foster the conditions to create The “Engaged” Member
  • 29. The Engaged Member ✴ 66  year  old  woman.  ReEred   ✴ Trades  stuff.  Shares  tools  and   city  worker seeds  with  community ✴ Lives  in  an  apartment.   ✴ Gardens  3  Emes/week  during   Downsized  when  her  husband   good  weather died ✴ Likes  teaching.  Knows   ✴ Wants  community  garden  to   gardening  neighbours. flourish ✴ Takes  pride  and  aUends  social   acEviEes  
  • 30. If everyone was like Patricia they would... ✴ Love  their  garden  and  have  pride  in  it ✴ Care  for  the  community  garden  as  a  whole ✴ Care  for  their  neighbour.  Teach  them,  help   them,  not  encroach  in  their  area ✴ Clean  up  and  do  addiEonal  duEes  as  needed
  • 31. The Engagement Model (Not  everyone  is  Patricia)
  • 32. The New Member ✴ 23  year  old  UBC  Grad  in   ✴ Excited  to  be  “in”  with  the   Resource  Management garden ✴ Lives  in  an  apartment  with  a   ✴ Didn’t  realize  how  much  work   small  balcony a  garden  needs ✴ New  to  gardening ✴ RomanEc,  wants  to  impress  his   girlfriend
  • 33. The Active Member ✴ Mid  30’s.  Has  2  small  children ✴ Busy  life.  Wants  to  teach   children  how  to  garden ✴ Lives  in  a  townhouse  but   eventually  wants  a  house ✴ Like  to  relax  and  gardening  is  a   good  way  to  do  that. ✴ Garden  once  or  twice  per   week.  Kind  of  know  their   ✴ Takes  pride  and  aUends  social   gardening  neighbours. acEviEes
  • 34. Pine St. Community Garden Engagement Model Engaged Member Enthusiast  and  an  acEve  member,  values  the  garden,  helps  regularly  on  the  board,  thinks  about   improvements,  communicates  with  other  members  regularly,  aUends  all  garden  related  events Active Member Enthusiast,  acEvely  contributes  to  common  areas,  openly  interacts  with  other  gardeners  at  events.   AUenEve  to  board  emails  and  google  group,  considers  volunteering,  aUends  garden  events Participating Member (majority today) Uses  and  acEvely  tends  to  plot,  generally  is  aware  of  google  group  and  email  but  does  not  parEcipate/ respond.  AUends  at  least  one  member  event  per  year Member in Good Standing Minimally  uses/maintains  plot,  o_en  new  and  novice  members,  minimally  parEcipates  with  other   members,  does  not  make  an  effort  to  aUend  member  events Inactive Member Does  not  acEvely  tend  plot  and  has/will  receive  a  noEce
  • 35. How do we “design” an engaged member?
  • 36. 1 Better Signage, Wayfinding promote ownership, pride and public awareness
  • 37. show website, email etc anything we have Signage
  • 41. Map
  • 42. 2 Better Communication polite, consistent, timely
  • 47. 3 Education & Training if I know better, I will do better
  • 48.
  • 52. Summary ✴ Foster  the  condiEons  for  community  to  happen,  engagement  to  emerge ✴ Start  with  the  user  and  the  “real  world” ✴ Small  things  can  make  a  big  difference ✴ Think  about  the  system:  online  and  offline ✴ Leave  things  beUer  than  you  found  them