This document provides an introduction to Google+ for businesses. It discusses how Google+ can help with brand awareness, search engine optimization, and targeted communications. Some key features covered include Google Circles for organizing contacts, Sparks for discovering content, and Hangouts for video conferencing. While Google+ usage still lags Facebook, the presentation argues it offers businesses benefits for controlling search results, accessing social search features, and tailoring communications through Google+ tools.

1. A crash course in G+
introducing
Google+ for Businesses

2. Agenda
• Intro / Background
• What is Google+?
• Why should you care?
• Website integration
• Getting started
• Circles, Ripples, Sparks, Hangouts

3. Who is this guy?
• BBA from • CEO of Motive8 Media
CapilanoU, diploma in Inc. (founded 2009)
web development, self- – Web development and
taught in Internet Internet Marketing for
Marketing SMB
• CEO of Popcorn
(founded 2011)
– Social Media and PR for
restaurants and
hospitality

4. Social Media is NOT New
• Social media includes
web-based and mobile
technologies used to
turn communications
into interactive
dialogue. – Source:
Wikipedia

5. In the beginning…

6. Social Media in 2012

7. David vs Goliath

8. What is Google+?
• Google Plus, Google+, G+
• Google’s anti-Facebook social
media network & identity service
• Adding 625,000 new users a day
• Reach 400 million users by end
of 2012

9. But is anybody REALLY using it??
average monthly usage by US users
(source: ComScore)
Google+ Facebook
Jan 2012 3.3 mins 7.5 hours
Dec 2011 4.8 mins 7.0 hours
Nov 2011 5.1 mins 6.8 hours

10. Why You Should Care?
Brand Awareness
Search Engines
Targeted Communications

11. Brand Awareness
• Maximize your online
footprint
• Social media profiles
optimize well for search
engines
• Control over your
search engine results
• Drive more traffic to
your website

12. Social profiles
dominate SERP

13. Search Engines (SEO)
• Traditional based on link
building and keywords
• Flawed system, Easily
gamed
• G+ integrated search
results
• Highlighted over regular
search results
• Can include G+
profiles, posts, pictures, a
nd links

15. Google Search Plus Your World
Can’t turn off social search in Canada (yet)
Only way is to log out of your Google account

16. What Can Brands & Individuals Do?
5 Ways to Promote Yourself:
1. Create your G+ personal and brand page
2. Promote your G+ profile on other social media
networks
3. Get a G+ badge and a +1 button for your
website
4. Promote your websites and social links on your
G+ profile
5. Use relevant keywords in your profile and posts

17. Your Website
Add your G+ badge
Add a +1 button
http://bit.ly/GBadge

20. Google Circles
http://youtu.be/ocPeAdpe_A8
• Existing customers
• Prospects
• Industry professionals
• Suppliers
• Trade media representatives
• Other relevant target audience segments
(Grandmothers living in Richmond?)

21. • Add Add Add Add Add people.
• Promote your Google+ business page from your personal profile
• Once they add your Google+ Page you can then add the individuals
into your circle.

22. Google Sparks
• Discovery tool
• Nothing interesting to
say? Find interesting
content to share
• “Spark” up a
conversation

23. How do you stay up to date with PR news?

24. Analytics?

25. :(

26. Google Ripples: How is your post being
shared?

28. Google Hangouts
http://www.youtube.com/watch?v=QN38vHZjWXw
• Video conferencing for up to 10 people

29. Ways to use Hangouts
1. Meetings
2. Customer Service
3. Market Research
4. Feedback
5. Announcements
6. Brainstorming
7. Engagement

30. Do a dry test run first.

31. What to post and where?
• Twitter: Real-time & succinct, with
existing and potential customers
• Facebook: Talk to your
customers, favours rich media
• LinkedIn: industry- or company-
specific news, less convo, more info
• Google+: stimulate discussions

32. Conclusion
Brand Awareness
•Own & Dominate
search results
•Make it easier for your
customers to find you

33. Conclusion
Search Engines
•SEO is becoming
increasingly social
•Google is becoming a
recommendation engine

34. Conclusion
Targeted Communications
• Circles - Segment your contact list
and tailor your communications
• G+ Search - Find other
professionals
• Sparks - Discover & share content
related to your industry
• Hangouts - Video conferencing

35. Conclusion
Google+ is NOT the new Facebook.
Google+ is NOT a ghost town, it’s still being built.
Offers limited benefits today.
Plenty of potentially useful features.

36. Continue the discussion…
THANKS! Any questions?
Download this presentation:
http://slidesha.re/cprsgoogle
@DennisPang (Twitter)
dennis@gopopcorn.ca