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communication for rural development

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GOPAL gkvk
GOPAL gkvk

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ADVANCED COMMUNICATION MEDIA FOR RURAL DEVLOPMENT BY GOPAL.Y.M Jr MSc (Extension)
INTRODUCTION ,[object Object],[object Object],[object Object]
Cont…………. The aim of rural communication should go beyond the information dissemination rather it should focus on devloping the human resources
Scope of the study ,[object Object],[object Object],[object Object]
objectives ,[object Object],[object Object],[object Object]
[object Object],[object Object]
The advanced CM medias selected for the study is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RESEARCH DESIGN type of orgnization Accessibility pattern perception age designation Training Educational qualification advantages Conceptual frame work Opinion towards appropriateness use of communication media Independent Variable Dependent variable
Constraints faced by respondents during usage of ACM out of 132 72 95 Accesbility &networking of AM 5 81.0 107 Literacy level end users 4 83.30 110 Lack of training 3 68.90 91 Financial sources 2 82.60 109 Physical facilities 1 % frequency constraints SL no
RESULTS ranks provided to each media by respondents 9 Internet 8 Computer 7 Films 6 Slides 5 Telephone 4 News paper 3 Television 2 VCD 1 Exhibition RANK CM
MAJOR FINDINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestion by respondents ,[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object]
 

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communication for rural development

  • 1.  
  • 2. ADVANCED COMMUNICATION MEDIA FOR RURAL DEVLOPMENT BY GOPAL.Y.M Jr MSc (Extension)
  • 3.
  • 4. Cont…………. The aim of rural communication should go beyond the information dissemination rather it should focus on devloping the human resources
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  • 9. RESEARCH DESIGN type of orgnization Accessibility pattern perception age designation Training Educational qualification advantages Conceptual frame work Opinion towards appropriateness use of communication media Independent Variable Dependent variable
  • 10. Constraints faced by respondents during usage of ACM out of 132 72 95 Accesbility &networking of AM 5 81.0 107 Literacy level end users 4 83.30 110 Lack of training 3 68.90 91 Financial sources 2 82.60 109 Physical facilities 1 % frequency constraints SL no
  • 11. RESULTS ranks provided to each media by respondents 9 Internet 8 Computer 7 Films 6 Slides 5 Telephone 4 News paper 3 Television 2 VCD 1 Exhibition RANK CM
  • 12.
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  • 15.