"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
Technology Integration: Adaptive Versus Disruptive Engagement
1. DAY
3:
Technology
Integra/on:
Adap/ve
versus
Disrup/ve
Engagement
Gunther Sonnenfeld
Principal | Digital Brand Strategist
ThinkState
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3. Technology has
enabled us to better
communicate_.
_But it has also misled
us into thinking that
we can hide behind
our communication
streams.
Technology can
enhance culture, but
it must not dare take
away from it.
4. ADAPTATION:
The ongoing effort to move with
markets & behaviors.
Adaptive technologies not only have the
ability to harvest users, but empower
their consumptive & shareable
behaviors, as well as bridge the gaps
between the two.
Adaptive platforms look beyond
designations such as “2.0” and “3.0”,
and focus on cultural value, as well as
earned media.
DISRUPTION:
The often successful attempt to grab
A-T-T-E-N-T-I-O-N.
Disruptive technologies have the
ability to harvest users, but many
times lack the ability to keep them
engaged.
Part of that is a human issue. The
other part is the need to bundle paid
media and follow inventory demand
[or the lack thereof].
6. REMEMBER: Beyond
technologies themselves, is
the nerve center of our
consciousness.!
A giant, collective
SUPEREGO,
that we must carefully
nurture and maintain with deft
eyes, hands and HEARTS. !