Presentation on Social Media, Content marketing and how you and your business can engage and connect with your audience. Tips and ideas on how to understand your persona's, find them across the social channels; along with some ideas on content assets to help you engage and convert them into fans.

1. IF CARLSBERG DID
SOCIAL NETWORKING
@googledave
@phcreative

2. WHO WOULD YOU WANT
BEHIND THE DOOR?
• Your target audience
• Where are they, ‘which pub’?
• Strategic partners
• Your customers
• Influencer networks
• Who influences them?
• Who else and why?
• Who would you, buy a beer?
@googledave
@phcreative

3. PROBABLY THE BEST
SOCIAL NETWORKING ADVICE!
•
A good conversationalist, listens most of the time,
that’s how, when you talk, you know what to say
•
# Who are you listening to?
•
Be interested in others, not yourself!
•
Don’t broadcast sales messages
•
Make friends, build trust and help others
•
80 / 20 rule
•
Remember… ‘Givers Gain’
@googledave
@phcreative

4. SOCIAL MEDIA STRATEGY

5. SOCIAL MEDIA STRATEGY
@googledave
@phcreative

6. @googledave
@phcreative

7. @googledave
@phcreative

8. @googledave
@phcreative

9. @googledave
@phcreative

10. Once you know what they look like
Do your homework and find
your influencers and their
communities
Follow me @googledave
to receive this free guide
@googledave
@phcreative

11. PERSONA MAPPING
@googledave
@phcreative
#brokerexpo

12. Workshop
s
@googledave
@phcreative

13. EMPATHY MAPPING
@googledave
@phcreative
http://www.businessdesigntools.com/2011/12/empathy-mapping/

14. @googledave
@phcreative

15. @googledave
@phcreative

16. @googledave
@phcreative
#HDevents

17. @googledave
@phcreative

18. @googledave
@phcreative

19. @googledave
@phcreative

20. @googledave
@phcreative

21. @googledave
@phcreative

22. @googledave
@phcreative

23. @googledave
@phcreative

24. @googledave
@phcreative
#brokerexpo

25. @googledave
@phcreative

26. @googledave
@phcreative

27. Don’t ignore
Second largest search engine
Third largest social channel
@googledave
@phcreative

28. 40% YouTube views in the UK are on a mobile
Phone
20% YouTube views in the UK are on a TV
screen bigger the 32”
41% higher click-through rate than plain test
results in search
Pages with videos 57% average improvement
Conversions
Pages with video are 53% more likely to
appear on page1 of Google
@googledave
@phcreative

29. GOOGLE + SOCIAL AND IDENTITY ENGINE
@googledave
@phcreative

30. GOOGLE + HANGOUTS
http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx
@googledave
@phcreative

31. @googledave
@phcreative
#brokerexpo

32. @googledave
@phcreative
http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short

33. @googledave
@phcreative
#brokerexpo
http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short

34. @googledave
@phcreative
http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short

35. @googledave
@phcreative
#brokerexpo
http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short

36. @googledave
@phcreative

37. SEARCH, SOCIAL AND CONTENT MARKETING
@googledave
@phcreative

38. @googledave
@phcreative
#brokerexpo

40. Thanks for listening and keep in touch
@GoogleDave
email: googledave@ph-creative.com
tel:
01512275549
@googledave
@phcreative