My slides from Social Media 'masterclass' I presented for Elite Recruitment Network on 1st April 2014.
50 slides on how to go about thinking about building your content marketing and social media strategy in the world of recruitment.
Actionable tips and actions you can do to help you attract, engage and convert candidates and clients using 'top secret' tools and tactics from the world of digital agencies.
#SocialRecDebate 1st April 2014
10. Digital Habits
• Uses technology
• Smartphones, tablets
• LinkedIn, Twitter
• Reads online, industry news
(sectors specific = opportunity)
Solutions I Appreciate
• Delivery, ROI
• Speed – find it fast
• On going relationship
• No bullshit
Characteristics
• Decision maker, controls budget
• Confident, driven, demanding
• Time poor (very busy)
• Has team around them (influencers –
who could be researching for him)
What's Important to me
• Help me achieve my business goals
• Bring talent into my business
• World class service
• Innovation
• Value, cost per hire, time to hire
PERSONA EXAMPLE - CLIENT
Person name: Steve Smith
Occupation: C-Level, HRD
Age: 35 - 50
@googledave
@phcreative
#SocialRecDebate
11. Digital Experience
• Multi device – mobile responsive
• Speed – page by page
• How fast can I find answers…
• Page behaviour
• Don’t confuse me
Conversion Triggers
• Telephone numbers
• Data capture
• Live chat
• Email to myself (mobile)
• Take away info, downloads
• Social icons and shares
Case Studies
• Relevant to me and my sector
• Not just written, video, client features
• Validation of your people credentials
Content
• Speak to me in a language I understand!
• Be genuine and sincere – authentic
• Answer my questions and objections
• Scanability – ‘F’ factor
• Content assets –
videos, surveys, downloads
• Demonstrate thought leadership
• Rendering on multi device
• Things that interest and help me
PERSONA CONTENT PILLARS
Person name: Steve Smith
Occupation: C-Level, HRD
Age: 35 - 50
@googledave
@phcreative
#SocialRecDebate
18. In association with Mersey Maritime
@googledave
@phcreative
#SocialRecDebate
19.
20. Consideration
stage
How to frame Example Concepts
See
Has a problem, not aware of the solutions
Ask questions that identify a pain for the
persona
How the future of recruitment will impact the
future of staff retention?
How social media can the reduce your cost
per hire…
Think
Aware of the problem but not aware of
your solution
Options? What does the persona have to
think about?
How next generation social recruiting will
help you build a talent pool of candidates
How to reduce your average cost per hire
from £3000 to £69.75 within 12 months?
Do
Aware of your solution, or convince me
Present you solution and explain why you
The 7 reasons Nationwide Building Society
choose us and now have an average cost
per hire of £69.75
Authentic case study, client video, download
Delight
Loyal customer, encourage them to refer,
share and buy more
Show them how you add continued value,
introduce new ideas
Introducing our next generation, social job
boards – bringing candidates direct to your
door.
Ask to interview you audience? Leverage
higher up the funnel
38. BUFFER QUICK AND EASY
https://bufferapp.com
@googledave
@phcreative
#SocialRecDebate
39. BUFFER QUICK AND EASY
@googledave
@phcreative
#SocialRecDebate https://bufferapp.com
40. Buffer Chrome App
• Direct from browser
• Fast and simple
• Post or share later
• Pick your channels
@googledave
@phcreative
#SocialRecDebate https://bufferapp.com
41. CREATE EMAIL GROUPS TO SHARE CONTENT
http://wiggio.com/messages.html
@googledave
@phcreative
#SocialRecDebate