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1. Why You Should Set a Traffic Ultimatum to Achieve Massive
Traffic Overflow
There are many reasons why you should set your own traffic ultimatum. First of all, you could build
a website, or have one built, that has all the content and style a visitor could wish for. However, if
you have no visitors the website is not going to give you any return on the investment of your
precious time or hard earned money.
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Many online and offline businesses go broke or just simply throw in the towel because they are
unable, or just do not have the knowledge, to generate traffic that they can funnel to their website or
product.
Actually there are only two main forms of traffic that you can target. You can pay for your traffic
using major search engines like Google, Microsoft Network, Bing, Yahoo or Facebook. This form of
traffic is referred to as PPC (Pay Per Click) and can gobble up large amounts of your cash within
hours. Other methods of paid traffic are Banner Ads, Media Buys, PPV (Pay Per View) etc. When
you finally decide on which methods you should incorporate in your Traffic Ultimatum, I sincerely
hope that you have chosen both.
The main big advantage of the paid traffic methods is that your generated traffic can be sent to the
chosen destination within minutes. Which is why it can be very expensive if you have no idea what
you are doing when using PPC.
My most preferred methods are without a doubt the free ones that I personally use in my own
Traffic Ultimatum. I will not go into great detail here but I use Article Marketing, Social Bookmarking,
Web 2.0 and blogging. Obviously the main advantage here is that you have no cost, however, if
done correctly you can build a steady cash flow with free traffic.
Your traffic should be as cheap as possible if you are using PPC or paying other companies that
send you traffic. It really does pay off to do some extensive research before you commit yourself to
any payments. Another main factor to be considered is, your traffic should be targeted to your
customer base. With that I mean, if you are selling Fishing Rods, you do not want to be sending
traffic to someone who wants to buy a Wedding Dress!

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