1. INFOGRAPHICS
DATA VISUALIZATION FOR BETTER COMPREHENSION AND MESSAGE
DELIVERY

3. DOS AND DON’TS
DO:
DON’T:
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•
Data and information first
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•
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Tell a story – show don’t tell
• Don’t be wordy
• Don’t overbrand
• Don’t be confusing
• Don’t just make a pretty chart
Identify your target audience
before developing the infograph –
AKA who cares about this?
Think outside the box
Keep is simple, simple, simple.

4. LET’S TRY THAT AGAIN

5. THINGS NOT TO DO:

6. BAD INFOGRAPH

7. BAD INFOGRAPH

8. BORING VS. ENGAGING
INFOGRAPH

9. GOOD INFOGRAPH

10. GOOD INFOGRAPH

11. GOOD INFOGRAPH

12. GOOD INFOGRAPH