Building A Business Case For WCM (Web Content Management)

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With complex business variables like economic conditions, tightening budgets, inefficient marketing processes, long sales cycles etc... it is important to establish a clear business case for WCM (Web Content Management) implementations. We have highlighted a few tangible and intangible variables that can be the starting points for your business case development.

Business

why it may be necessary? Why do we need a business case Tangible benefits Intangible benefits With all these factors influencing the current business environment, management is seeking a well articulated business case for all new initiatives. A WCM implementation is no exception to the rule...

Tangible benefits - Variables that directly impact the roifor a firm

Revenue & cost savings Why do we need a business case Tangible benefits Intangible benefits

intangible benefits - Variables that indirectly impact the roifor a firm

edge, processes, compliance Why do we need a business case Tangible benefits Intangible benefits

Thanks!For follow-up questions Please contact indy sawhney indy.sawhney@goodmedium.com

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This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/business-case-development-framework-199 The Business Case is an instrumental tool in both justifying a project (requiring a capital budgeting decision), as well as measuring the project's success. The Business Case model typically takes the form of an Excel spreadsheet and quantifies the financial components of the project, projecting key metrics for making any important business decision: Net Present Value (NPV), Return on Investment (ROI), Payback Period, Cost of Investment. If a project has been justified by the Business Case (both financially and non-financially) and receives the go-ahead from executives, the Business Case model is then continuously maintained and adjusted to track the project?s progress against the initial financial projections and assumptions. This model then becomes a working document used during the project management process. This toolkit will detail the process of creating a robust Business Case. It also includes a working sample Business Case model (in Microsoft Excel).

Business Case Development Framework

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Any project requiring a non-trivial investment must be supported by a robust business case to justify the economics of this pursuit. This toolkit outlines the objectives, components, and processes involved with business case development. Furthermore, it includes a working, consulting quality capital budgeting business case model (Excel financial model). Full preview and download here: http://learnppt.com/powerpoint/58_Business-Case-Development-Toolkit-with-Excel-model.php More business strategy frameworks and documents here: http://learnppt.com/business-strategy.php http://learnppt.com/powerpoint/frameworks/ http://learnppt.com/powerpoint/diagrams/

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Building A Business Case For WCM (Web Content Management)

1. Why do we need a business case?Tangible benefitsintangible benefits Building a business case for Web content management

2. Why do we need business case? - why it may be more necessary than before?

3. why it may be necessary? Why do we need a business case Tangible benefits Intangible benefits With all these factors influencing the current business environment, management is seeking a well articulated business case for all new initiatives. A WCM implementation is no exception to the rule...

4. Tangible benefits - Variables that directly impact the roifor a firm

5. Revenue & cost savings Why do we need a business case Tangible benefits Intangible benefits

6. intangible benefits - Variables that indirectly impact the roifor a firm

7. edge, processes, compliance Why do we need a business case Tangible benefits Intangible benefits

8. Thanks!For follow-up questions Please contact indy sawhney indy.sawhney@goodmedium.com

Building A Business Case For WCM (Web Content Management)

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