Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Music video undertaking
1. Music VideoUndertaking
Whendesigningourwhole musicpromotionpackage we referredtoactual musicvideosand
promotional materialsall throughthe method. Additionally,asaresultof the song isso infavour of
femalesitwasnecessaryforusto provide the videoasense of humoure.g.flowersandthe
stereotypical lipstickonthe teacup,inorderthat malesdonot take our videotooseverelyandtoreflect
thisinour digipakandposter.Thisconfirmedme thatit'simportantfor the audience tobe able to draw
hyperlinksbetweenthe musicvideoandposter,whichare promotionalinstrumentsandthe digipakin
retailers.
We wishedtodesignourdigipakandmagazine advertisement/posterinorderthat,theoreticallyafter
seeingourvideo,ouraudience wouldsee the similaritiesonthe poster,makingthemkeepinmindthe
videoandtherefore GoodFriends the musicafterwhichpurchase the CD;creatingsynergy.A defining
factor of the videowasthe performance”i.e.the girlfriendcharacterlipsyncingtothe musicfilmedin
profile andlitfrombehindinblue.
Thisis an instance of howwe triedto make use of the conventionsof areal musicvideo.Whenplanning
our ancillarytextswe decidedthatitwasvital for the graphics,photographyandstructure all fitthe
style of the musicand that our audience are readytodraw linksbetweenthe three piecesof work.First
we re-watchedourmusicvideoasa gaggle and famousdownthe visiblecomponentsfromwhichwe
may take inspirationandphotographforourdigipak.Ourmusicvideoacquiredunanimousvotesof
‘sure'that theylikedourvideo,digipakandposter
Thiswas the consequence thatwe anticipatedasaresultof our videowasdesignedforthe viewerto
reallyfeel sympathyindirectionof the lady.Nevertheless,Iconsiderthatitisas a resultof she confronts
the boyfriendcharacterat the endof the videothat10% of individualsassociatedextratothe boyfriend
character and thrufurtherinvestigationI've foundthatthis10% have beenmale.Whenperformingthe
constructionandanalysislevelsof ourmissionwe usedvideosharingwebsiteYoutube to findmoviesto
judge.
We determinedthatthiswasa goodsuggestiontore-enforce the factthatour sympatheticcharacter
girlfriendwasmovingonfromherrelationshipandtriedtopointoutthisbyhavingour actresscall her
buddy,makinguse of make-upandfragrance anddo some close picturesof herand a frienddancingin
the dark withblue lightsbehindthemandglowstickstoofferthe looksof beinginaclub