Learn about the cool new Windows Mobile 6.5 mobile platform! Hear about the new UI, the 6.5 emulator and other SDK tools, and Web enhancements in Internet Explorer Mobile including support for the W3C Mobile Widget Packaging and Configuration standard. Also see a demo of the new Windows Mobile 6.5 User Interface and productivity enhancements.

3. 3 Microsoft Confidential

6. 6 Microsoft Confidential

8. 8 Microsoft Confidential

10. 81%
79%
48%
33%
Microsoft Confidential
Source: Crimson Consulting, July 2008 Note: Adobe Flash Lite is available to Windows Mobile licensees as an optional royalty-free component, subject to Third Party Supplement and Adobe Terms and Conditions.

11. 11 Microsoft Confidential

12. Visual Studio .NET Compact SQL Server Emulator, SDK
2008 Framework 3.5 Compact 3.5 Tools
Internet
Gestures &
Explorer Jscript v5.7 W3C Widgets
Touch
Mobile
Windows System Center Mobile Client
Developer
Marketplace Mobile Device Software
Portal
for Mobile Manager Factory
Microsoft Confidential

13. Visual Studio .NET Compact SQL Server Emulator, SDK
2008 Framework 3.5 Compact 3.5 Tools
Internet
Gestures &
Explorer Jscript v5.7 W3C Widgets
Touch
Mobile
Windows System Center Mobile Client
Developer
Marketplace Mobile Device Software
Portal
for Mobile Manager Factory
Microsoft Confidential

14. Visual Studio .NET Compact SQL Server Emulator, SDK
2008 Framework 3.5 Compact 3.5 Tools
Internet
Gestures &
Explorer Jscript v5.7 W3C Widgets
Touch
Mobile
Windows System Center Mobile Client
Developer
Marketplace Mobile Device Software
Portal
for Mobile Manager Factory
Microsoft Confidential

15. Visual Studio .NET Compact SQL Server Emulator, SDK
2008 Framework 3.5 Compact 3.5 Tools
Internet
Gestures &
Explorer Jscript v5.7 W3C Widgets
Touch
Mobile
Windows System Center Mobile Client
Developer
Marketplace Mobile Device Software
Portal
for Mobile Manager Factory
Microsoft Confidential

16. 16 Microsoft Confidential

17. 17 Microsoft Confidential

19. Discover the applications that make your phone yours
• Easily navigate a large library of applications
• Access user ratings and reviews
• Advanced search, sort and filter capabilities
Convenient purchase, download and install
• Complete purchase from phone or web
• Seamless download and installation
• Pay with credit card
Worry-free shopping experience
• Applications tested to run on your phone model
• Automatic updates for purchased apps
• Re-download purchased apps onto new phone

20. Most Popular
New
Native Code
Featured
Managed Code
Categories
Widgets
Search
Business Health & Fitness
Communications Lifestyle
Games Music & Video
Education Productivity
Entertainment Travel
Finance Utilities
others…

21. • Developer with familiar tools.
• Grow Distribution to every
Windows Phone user!
• Simple and Transparent Publishing
Process.
• Maximize ROI.

23. EMEA
Austria Poland
Greece
Belgium Ireland Portugal
Denmark Italy Spain
Finland Luxembourg Sweden
Netherlands
France Switzerland
Norway
Germany UK
ASIA/PACIFIC
Australia New Zealand
Hong Kong Singapore
Taiwan
India
AMERICAS
Japan
Brazil
Canada
Mexico
US

29. http://developer.windowsmobile.com

30. Distribute
• Author Metadata • Track progress
• Publish
• Certify • Promote
• Sell
• Sign
• Support
Monetize
Provision

31. Windows • Check that application is well written
• Installs, uninstalls, no malware, no memory
Mobile Logo leaks, doesn’t change other apps on the device
• Set of 60 objective criteria
Testing
• Types of content prohibited within Windows
Content Marketplace
• Based on experience with other Microsoft
Policies marketplaces, and the Global Network Initiative
Application • Types of applications which ISVs are not
allowed to distribute via Windows Marketplace
Policies

33. Microsoft Payment
Processor
Payout Currencies

34. SELL
LAUNCH
SUBMISSION
REGISTRATION
ANNOUNCEMENT
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

35. http://developer.windowsmobile.com

36. 36 Microsoft Confidential