Come learn about the partner programs that Microsoft has to offer designers, developers, and agencies to help more quickly grow their businesses. Hear how any size organization, ranging from small startups to large international companies, can benefit from Microsoft Partner Programs.

2. Agenda

3. Silverlight Partner
Initiative
Microsoft Hosting Visual Studio
Community Industry
Program, VSIP
Mercury
Artists in Residency,
Microsoft Partner AiR
Program, MSPP

4. “Microsoft…with the largest and one of the
The oldest channel programs in the
OFFICIAL business…topped the list of vendors driving
MICROSOFT partner profitability. Nearly 65 percent of the
PROGRAM VAR Business 500 said the software giant
for helps improve their bottom lines.” (Profit
PARTNERS driving vendor partners, CRN.com, June 11
2007)
Target Audience
Gold
Cert
Certified
Registered

5. Benefits
Market Products Technical
Support and Tools Support
Requirements
• $0 cost
• Online registration
which includes
Business Product Partner individual and company
Training Training Ecosystem profile
• Yearly re-profiling
requirement
Next Steps
• Go to www.partner.microsoft.com/web

6. Benefits
Solution Profiler
Become part of a large online
Market referral community for prospective
Support customers
• Campaigns
• Solution Profiler
Campaigns
• S & M Collateral
• Leverage Campaign Materials
• Align to customer campaigns

7. Benefits
Action Pack
• $‟000‟s worth of software
Products
• UD$299 per year!
and Tools
MAPS includes:
Web Solution Toolkit
• Desktop software
…no additional cost.
• Servers
Contains:
• Visual Studio Standard 2008
• Expression Studio

8. Benefits
Online ROI Training Measuring Success
E-Commerce - Effect on improving the Start Trial Sign-Up
• How to define ROI?
Business
• Why is it important to
Training
your clients?
• S & M Training S&M Training and Resources
• Whitepapers
• Marketing for Leads Guide
• ROI Guidance
• Partner Insights and Sales Resources
• Expert columns
• Marketing Training

9. Benefits Channel Builder
• By Solution
• By Opportunities
• By Partner Type
Partner
Ecosystem
• Channel Builder Solutions Directory
• MS Events • Search for other partner
• Find a Partner
solutions from:
- BI Partners
- Small and Large SI‟s
- Infra Partners
- Mobility Partners

10. Benefits
Staffed Community Newsgroups
Technical Business Critical Phone Support
Support
8 hr SLA Managed Newsgroup
launching 21 April 08
Online Self Help
• MSPP Support extended to all Dev &
Design tools
• Comprehensive Online Knowledge Base
• Technet online
• MSDN online

11. Silverlight Partner
Initiative
Breadth Hosting Visual Studio
Community Industry Program,
VSIP
Mercury
Artists in Residency,
Microsoft Partner AiR
Program, MSPP

12. Bill
…Agencies, primarily early
Design and adopters of UX/Design
development technologies.
benefits for…

13. Bill
Benefits
•Expression Studio
•Local Instructor Led Workshops (40
events, subject to availability) & Online
Requirements
Training
•Demos/Samples/Access to „How-to
•Invitation Only
Content‟
•Free Design & Web Developer Support
•Participate via
•Stay connected to the latest software and
Field User
the latest content
Experience
Evangelists
Next Steps
Visit http://mercury.visitmix.com/
Request membership: “Mercury Program Information” Form

14. Silverlight Partner
Initiative
Microsoft Hosting Visual Studio
Community Industry
Program, VSIP
Mercury
Artists in
Microsoft Partner Residency, AiR
Program, MSPP

15. Service
Marketing, tec
Agencies
Providers
ISVs/IHVs
hnical and (Design, Developm
(CDNs, ASPs,
(Encoding, Editing)
ent)
Syndication,
deployment Advertising, DRM)
benefits for…
About xxx agencies
Three levels of membership
Standard Alliance Premier

16. Benefits
Standard Alliance Premier .
Microsoft Silverlight
Partner directory Third-party case studies
mixers
Microsoft Silverlight
Secure partner portal Training at your office
partner event
“Powered by Microsoft Early Adopter Program
Trade-show activity
Silverlight” logo (EAP)
Training MSFT executive quotes
Business development
Microsoft press releases
contact
Microsoft quotes
Showcase your
customers

17. Benefits
Standard Alliance Premier .
Microsoft Silverlight
Partner directory Third-party case studies
mixers
Microsoft Silverlight
Secure partner portal Training at your office
partner event
“Powered by Microsoft Early Adopter Program
Trade-show activity
Silverlight” logo (EAP)
Training MSFT executive quotes
Business development
Microsoft press releases
contact
Microsoft quotes
Showcase your
customers

18. Benefits
Standard Alliance Premier .
Microsoft Silverlight
Partner directory Third-party case studies
mixers
Microsoft Silverlight
Secure partner portal Training at your office
partner event
“Powered by Microsoft Early Adopter Program
Trade-show activity
Silverlight” logo (EAP)
Training MSFT executive quotes
Business development
Microsoft press releases
contact
Microsoft quotes
Showcase your
customers

19. Requirements
Standard Alliance Premier .
1 new customer 10 new customers 30 new customers
each year each year each year
Create Microsoft Silverlight-based landing page
on your company web site
Feature “Powered by Microsoft Silverlight” logo on your
company web site Silverlight landing page
Feature Microsoft Silverlight-based video and/or
customer testimonial on your web site

20. Silverlight Partner
Initiative
Microsoft Hosting Visual Studio
Community Industry Program,
VSIP
Mercury
Artists in Residency,
Microsoft Partner AiR
Program, MSPP

21. …for Agencies
Rigorous, 10-day deep-dive
driving business and
Expression & Silverlight
leading with
real-world lab environment
Silverlight
covering
design and development...
10 partners teams
Invitation only
One designer One developer
Barbara

22. Benefits
 Access to pre-release bits
 Training delivered by product team members
 Personalized technical support, including Microsoft
mentors
 Opportunity to deliver real-world application that is
marketed by Microsoft
 Provide actionable feedback to product teams
 Superb infrastructure: Team offices, laptops, 24/7 lab
access, catered meals…
 Network, Network, Network – product, marketing,
Requirements
customer teams
• Invitation-only
• 1 Designer +
1 Developer per team
Next Steps
• Create a cutting-edge
• Learn more @ the MIX Sandbox
application in 10 days

23. - Brainstorm & - Product Group
Real-World Application
- xStudio &
Feedback
Training
Finalize Brainstorming
Silverlight Training
- Design & Sessions
- Delivered by
Program Development - Feedback on Alias
Managers, Product
- Technical Support - Formalized
Groups, Technical
Feedback
Evangelists
Reports
Next Steps
For additional information, contact Barbara Lovelace (barbaral@microsoft.com) or
Nishant Kothary (nishkoth@microsoft.com)

24. Silverlight Partner
Initiative
Microsoft Hosting Visual Studio
Community Industry Program,
VSIP
Mercury
Artists in Residency,
Microsoft Partner AiR
Program, MSPP

25. New program that extends
MSPP with tools and resources
to lower operational costs while
increasing revenue …
…for all hosters,
hosting resellers
and potential
hosters
Three levels of membership
(based on MSPP)
Brad
Registered Certified Gold

26. Benefits
 Marketing resources:
 Marketing playbooks
 End-customer targeted offer catalogs and
marketplace
 Exclusive event invitations
Requirements
 Monthly hosting industry newsletter
(Certified and Gold Only)
 Technical resources •2 x MCTS (Exam 70-
501)
 Deployment guidance
•3 x Customer
 Access to TAP programs References
•75 processor licenses or
 Technical training invites and vouchers
3,000 SALs reported via
the Service Provider
Licenses Agreement
Next Steps (SPLA) in the last 12
months
• Launching Mid April at http://partner.microsoft.com
• contact Brad Jarocki (bradjar@microsoft.com for more info

27. Silverlight Partner
Initiative
Microsoft Hosting Visual Studio
Community Industry Program,
VSIP
Mercury
Artists in
Microsoft Partner Residency, AiR
Program, MSPP

28. …for companies
developing or
distributing an
approved product
that integrates with
or extends Visual
Technical and marketing Studio or Visual
support … Studio Team
System.
Three levels of membership
DS
Affiliate Alliance Premier

29. Benefits
Business Insight Affiliate Alliance Premier
Access to Market Research
Exclusive VSIP Portal
VSIP Summit and Dev.Conf
Newsletter
Technical Enablement Affiliate Alliance Premier
Tools and Support
Training
Requirements
Developer Clinics
Access to Early Technologies Affiliate Membership
• $0
Marketing Benefits Affiliate Alliance Premier • enables developers to
Featured Partner on MSDN generate PLKs and SLKs
Internal Microsoft promotion
Alliance Membership
• Annual fee: $3,000/year
Optimized for Visual Studio Logo
• 3 year contract
Press Activities
Premier Marketing
Next Steps Membership
• Annual fee: $10,000/year
• Visit www.vsipmembers.com • 3 year contract
• For more information, contact vsipinfo@microsoft.com.

30. Silverlight Partner
Initiative
Breadth Hosting Visual Studio
Community Industry Program,
VSIP
Mercury
Artists in Residency,
Microsoft Partner AiR
Program, MSPP

31. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.