Using Twitter, Facebook, LinkedIn and YouTube to connect with your community. Slides (and audio link) from Tim Patterson, @tradeshowguy, VP of Sales and Marketing with Interpretive Exhibits in Salem, Oregon

1. Social Media: Using Twitter, Facebook, LinkedIn and YouTube to Connect with Your Community Tim Patterson Interpretive Exhibits Salem, Oregon @tradeshowguy

2. Follow along by downloading or streaming the audio of this live presentation: http://budurl.com/edpaaudio

3. Please get your CELL PHONE out and get ready to SEND a TEXT (one-day only – this option was only available in person)

6. photo by David Singleton, licensed by Creative Commons

7. photo by HobviasSudoneighm, licensed by Creative Commons

8. Compose a text message to 78247(address) Body of message: social (all lowercase) Press: SEND To: 78247 Message: social

9. What is your involvement in Social Media: Barely There Getting Started Full On!

10. Results from Opiniator survey:

11. ? What is…. SOCIAL MEDIA?

12. Photo by Melissa Wiese, licensed through Creative Commons

13. Once upon a time….. Photo by Melissa Wiese, licensed through Creative Commons

14. Photo by JessleeCuizon licensed by Creative Commons

15. $$$ Photo by JessleeCuizon licensed by Creative Commons

16. Photo by JessleeCuizon licensed by Creative Commons

17. Events are SOCIAL

18. Obstacles to Social Media: Photo by John Trainor, licensed through Creative Commons

19. Obstacles to Social Media: Lack of: Knowledge Photo by John Trainor, licensed through Creative Commons

20. Obstacles to Social Media: Lack of: Knowledge Manpower Photo by John Trainor, licensed through Creative Commons

21. Obstacles to Social Media: Lack of: Knowledge Manpower Time Photo by John Trainor, licensed through Creative Commons

22. Obstacles to Social Media: Lack of: Knowledge Manpower Time Resources Photo by John Trainor, licensed through Creative Commons

23. Obstacles to Social Media: Political Resistance Photo by John Trainor, licensed through Creative Commons

24. Photo by Adam Hally, licensed by Creative Commons

25. Photo by wilhei55 Licensed by Creative Commons

26. WTF?

27. You are what you PUBLISH

28. There is no difference between your personal and your professional selves

29. TOOLS and METHODS

43. Compose a text message to 78247(address) Body of message is: facebook (all lowercase) Press:SEND To: 78247 Message: facebook

44. How many pieces of content are shared daily on Facebook? 1 million 10 million 1 billion 10 billion

45. Results from Opiniator survey: (1 billion per day is correct)

46. Vs.

47. 250 million log on every day

48. 250 million log on every day 55 minutes per day

49. 250 million log on every day 55 minutes per day Over 3 million active business pages on Facebook

50. 250 million log on every day 55 minutes per day Over 3 million active business pages on Facebook Sends more traffic than Google to many websites

56. Create events, invite people

57. Create events, invite people Connect with people

58. Create events, invite people Connect with people Far-reaching database (potential jobs, employees..)

59. Create events, invite people Connect with people Far-reaching database (potential jobs, employees..) Search by title, company, location, etc.

60. Flesh out your PROFILE It’s not about finding them… It’s about them finding you!

61. OSRAM Opto Semiconductors Lightfair 2010

62. OSRAM Opto Semiconductors Lightfair 2010 Virtual Tradeshow Website

63. Virtual Tradeshow: *Multi-media Blog *Video *Social Media Outreach: Flickr, Twitter, YouTube, Facebook

64. Results: 4,000 visitors 23,500 page views

65. Results: 4,000 visitors 23,500 page views SEO: 50 inbound links

66. Results: InGenex Team shot 17 videos 52 photos on Flickr 786 photo views 35 blog posts written about the company

67. Results: Over 6,500 YouTube Views Page One on Google for “Lightfair” and other terms 30 new Facebook fans 72 Newsletter subscribers

68. Results: 958 Facebook page views 200+ online mentions Covered by Wired and LED magazines

70. How long?

71. How long? What?

72. 5 Steps to Social Media Engagement

73. 5 Steps to Social Media Engagement Listen

74. 5 Steps to Social Media Engagement Listen Start Getting Involved

75. 5 Steps to Social Media Engagement Listen Start Getting Involved Stay Proactive

76. 5 Steps to Social Media Engagement Listen Start Getting Involved Stay Proactive Update

77. 5 Steps to Social Media Engagement Listen Start Getting Involved Stay Proactive Update Have Fun!

78. Where does this lead?

79. Where does this lead? • Higher engagement from customers

80. Where does this lead? • Higher engagement from customers • Better understanding

81. Where does this lead? • Higher engagement from customers • Better understanding • Moving ahead of competition

82. Where does this lead? • Higher engagement from customers • Better understanding • Moving ahead of competition • Improved bottom line

83. Where does this lead? • Higher engagement from customers • Better understanding • Moving ahead of competition • Improved bottom line • Creating customers that RAVE

84. The Future? • Mobile Marketing (SMS) • Is your blog easily readable on a Smart Phone?

85. The Future? • Mobile Marketing (SMS) • Is your blog easily readable on a Smart Phone? • LBS – Foursquare, Facebook, Gowalla, SCVNGR

86. Free Resource Guide and more… Tradeshowguyblog.com/EDPA

87. Compose a text message to 78247 Body of message is: evaluate (all lowercase) Press: SEND To: 78247 Message: evaluate

88. How did I do today? a. Epic Fail: I know all this b. Not bad: some cool stuff c. Awesome: lots of goodies

89. Results from Opiniator survey:

90. Free Resource Guide and more… Tradeshowguyblog.com/EDPA Tim@tradeshowguyblog.com 503-371-9411