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1. Is Your Online Business A Hobby
Or A Real Business?

3. Your web site is a hobby business when:

4. + Your web page is full of sophisticated animation and
graphics taking forever to load;

5. + You do not have your own product - instead you have
links to many affiliate or network marketing programs,
you have never bought the products or services and have
no knowledge of their quality or suitability;

6. + You respond to email enquiries as and when you feel like
it rather than promptly;

8. + You have a hit counter that keeps on being inflated by
you visiting your own site to see how many hits you have
generated;

10. + Your web site does not lead your customer through a
sales process; and,

11. + You expect that having a web site is all you need to do to
make money on the net.

12. Business success on the internet demands a "real
business" approach that is professional and focused on
the customer or client. To have a real business requires
that you have your own "sales funnel" that will usually
involve having your own product or service.

13. In simple terms, a sales funnel is an approach to the sales
process that works very successful for those who
implement it properly. At the top of the funnel are your
prospects. You qualify your prospects through offering
something for free that is directly related to your product
or service. In many cases this is a free newsletter or ezine
that will allow you to demonstrate your expertise and stay
in front of your prospects so that you can eventually
convert them into customers.

14. As prospects move through the funnel, they are offered a
product or service at a low price point. For example, an
electronic book for $30 could be sold to your prospects.
Once they buy this product they have become one of your
customers. You have qualified their interest in or need for
the products and services that you offer.

15. Moving into the lower part of the funnel, you offer your
customers your higher priced products or services. As
these people have already bought from you, trust and
credibility have been established and they will buy the
higher priced items more readily than if you offered them
to your prospects directly. This is usually the area where
you will make most of your profits.

16. While the above is a rough example of the sales funnel
concept, I think it illustrates a sales approach that is
characteristic of a real business. Additional products and
services, including affiliate programs that you recommend,
can be offered to your customers with greater potential
for profit.

18. Full contact details are provided on a real businesses web
site so that customers and potential customers can easily
contact them. They are customer service oriented and
answer e-mails promptly. They also provide a full
guarantee that they honour without question.

19. As they know their potential customers, they ensure their
web site is easy to navigate, quick loading, and provides
the information their potential customer needs to decide
to make the purchase.

21. Please visit:
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