Two Birds with One Stone: Managing your Social Networks Efficiently and Effectively Without Going Insane

1. Two Birds with One Stone
Managing your Social Networks Efficiently
and Effectively Without Going Insane
Key4Women – April 19, 2011
© 2011 Gong Gong Communications. All rights reserved.

2. Social Media Dashboards
Pros Pros Pros
•Easy to use •Connected to •Connected to the
•Connected to several networks most networks
several networks •Free •Free
•Analytics •Mobile app •It’s a website
•It’s a website
•Mobile app Cons Cons
•Can be confusing •Clumsy navigation
Cons •Slow •Fewer features
•Some paid features •Have to download •No mobile app
Key4Women – April 19, 2011
© 2011 Gong Gong Communications. All rights reserved.

3. Advantages of Using HootSuite
Manage multiple accounts
▪ Post to multiple accounts quickly and easily
▪ Organize accounts and interests on multiple tabs
▪ Import Twitter lists to segment users by topic
Posting is quick and simple
▪ Schedule posts
▪ Easily shorten URLs
▪ Attach images and files
▪ Create link and thumbnail previews for Facebook posts
▪ Automatically send blog posts to other accounts
Key4Women – April 19, 2011
© 2011 Gong Gong Communications. All rights reserved.

4. Advantages of Using HootSuite
Monitor and analyze
▪ Easily search and monitor keywords and topics
▪T rack click rates on shortened URLs
▪ Social media analytics and data (for tracking ROI)
▪ Customizable reporting
Teamwork
▪ Assign follow-up tasks
▪ Monitor which team member posted what
Key4Women – April 19, 2011
© 2011 Gong Gong Communications. All rights reserved.

5. What Kind of Content Should I Share?
▪ Resources
– Blog posts (yours and others’)
– News articles
– Advice and tips
– How-to’s
▪ Company news
▪ Events (pre and post)
▪ Promotions and sales
▪ Testimonials and case studies
Key4Women – April 19, 2011
© 2011 Gong Gong Communications. All rights reserved.

6. What Kind of Media Should I Share?
This means…
▪ Blog posts/articles/documents
▪ PowerPoints/slide decks
▪ Text excerpts
▪ Videos
▪ Photos
Key4Women – April 19, 2011
© 2011 Gong Gong Communications. All rights reserved.

7. Disseminate your Content!
A piece of content
Full text Partial text
Key4Women – April 19, 2011
© 2011 Gong Gong Communications. All rights reserved.

8. It All Works Together
E-mail
Website Blog
Key4Women – April 19, 2011
© 2011 Gong Gong Communications. All rights reserved.

9. Tell People About your Accounts
Put links to your social media accounts on your:
▪ Website
▪ Blog (if separate from website)
▪ E-mail signature
▪ E-newsletters
▪ Business cards
▪ Stationery
▪ Marketing collateral
▪ Signage
▪ Word of mouth
Key4Women – April 19, 2011
© 2011 Gong Gong Communications. All rights reserved.

10. Give People a Reason to Friend/Follow/Connect
▪ Provide information, resources, promotions, sales,
etc. that are only available through social media
▪ Give prizes to the #th follower/friend
▪ Have contests on your social networks only
▪ Provide the most up to date info is available there
▪ And then remember to tell people that about
these things!
Key4Women – April 19, 2011
© 2011 Gong Gong Communications. All rights reserved.

11. Questions?
Key4Women – April 19, 2011
© 2011 Gong Gong Communications. All rights reserved.

12. Gong Gong Communications
We provide holistic marketing and creative
services to small businesses on a monthly and per-
project basis
We offer a full range of services including graphic
& web design, copy writing, marketing planning,
and social media engagement.
www.gonggongcommunications.com
Key4Women – April 19, 2011
© 2011 Gong Gong Communications. All rights reserved.