The document highlights about the profile of Identity Brand Consultants and the services offered by the company. The company over the period has earned great insights in the MSME sector, through its clientele.
Feel free to connect with us, to know more about us.
5. Who we are?
Identity Brand Consultants is located in Thane; the company offers
you a complete range of Web Design, Advertising, Marketing and
Brand Communication solutions, with more focus towards Micro,
Small and Medium Enterprises. As of now we are the only company
in Vasai Industrial belt to offer Marketing Con sultancy Services.
The company was established with a sol e perspective towards
helping and guiding MSME’s in the industrial belt of Vasai, Dist
Thane. The agency is located in Vasai has a sprawling office, near
Vasai rly stn. We have a team of high level w ebsite and catalogue
designers who can manage all types of projects from Ecommerce
websites to Product manuals, etc. In today’s world it has become
important to target your customers with the help of different
marketing strategies.
Most of these companies are more focused towards manufacturing
of engineering products, while the rest focus on different sectors.
While 80% companies focus on exports and 20% cater to the
domestic markets. Identity Brands plays a major role to help the
MSME’s in strategizing th e marketing activity.
The company plans to diversify into a full -fledged Marketing
Consultancy for all types of business from manufacturing to trading,
and from service sector to Healthcare and Pharma sector. The
company plans to introduce the concept of Out-sourced Marketing
Agency which would partner with its client based on the assigned
budget to promote the company and its products to the target
audience.
6. What We Do?
Reaching out to the right target audience results in better ROI
(Return on Investment) for marketing spend. Identity Brand
Consultants offers a range of solutions for MSME (Micro, Small and
Medium Enterprises) located in the industrial belt of Vasai East,
District Thane like:
Website designing and development
Brochure / Catalogue designing
Product catalogue and Manuals
Business stationery
Pay-Per-click and Search Engine Optimization
Marketing Consultancy
Public Relations
With more focus on creating awareness and educating the usage of
corporate websites, Identity Brands also plays a pivotal role in
designing company catalogues and brochures. We offer a
comprehensive list of services to meet all requirement related to
marketing.
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7. Website Designing
We provide small to large business web hosting
and website design , following are some of our
packages..
Website design packages:
1. Ecommerce website
2. Professional Static website
3. Dynamic website with user login
4. Website Maintenance
5. Website re-designing
1. Ecommerce website: E-commerce website is mostly relevant for
online portals, and clients targeting products directly for
customers which have an online facility of payments. We develop
a variety of Ecommerce websites from online portals, shopping
websites to only single ecommerce company website.
Identity Brands can help you do business
online, through a variety of powerful e -
commerce development solutions along
with software’s to facilitate the automation.
We can help, to implement your idea of
selling your services or products over the
web, an integrate web store with payment
gateways, shopping carts and your
inventory database – integrated Ecommerce website.
2. Professional Static website: Website Designing involves
conceptualization, designing a collection of web pages that are
collectively known as Website. Identity Brand Consultants offers
different types of website designs – ranging from being as
personal as sharing information and photographs with friends &
family to professional web pages w hich act as a marketing tools
providing information about your company.
8. 3. Dynamic website with user login: Easy to use, modify, update,
and delete a web page that is what a Dynamic Website is all
about.
Dynamic websites are ideal for companies and industries offering
products or services that change with time or are upgraded. On
dynamic websites the information can be updated by the site
admin without any technical expertise. These type of websites are
most popular kind of websites for the companies , where in they
have all the flexibility to change the content of the website
especially companies trading in commodity items or the items in
which content, prices, specification changes frequently, even the
website with regular product addition / updating requires a
dynamic website, such websites are database driven.
Identity Brand Consultants designs and develops dynamic
websites as per your requirement, and can feature the dynamic
system in those particular pages, where frequent changes are
required.
4. Website Maintenance : All web sites need to be maintained in
order to keep them up to date with the latest happenings in the
company. Some sites need daily updates, for which they can opt
for dynamic websites, while some others need occasional
maintenance, which can includes revising, editing, or otherwise
changing existing web pages to keep your website up to date or
adding of new web pages. I dentity Brand Consultants also
monitors your site on an ongoing basis and make changes that
improve the website perf ormance for faster download and
improved content spread. We also install analytics, which help us
to analyze how many visitors visit your website, and what they
look at, which pages they visit, we can help in better re –
structuring of website contents and navigation elements for
increase business. We can manage PHP codes for all sorts of web
applications. We provide monthly / yearly maintenance packages
for minor updates to existing pages.
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9. 5. Website re-designing: If your website has been around for a
while, with the same look and navigation it had, the excitement
loses. Most of the regular visitors also feel the same, which can
result in losing out on large chunk of business, just coz your
website is outdated. Int ernet is one of the fastest growing
medium, and most of the users are more interested in website
which is clean, bright colors and loads faster. There are other
reasons also like your business has changed its vision and is now
focusing on other aspects of the business, your competition has
much better website than you, the website content is outdated,
also you might not be manufacturing / supplying the products
listed, or the website has lots of broken links, etc. In such cases
it is important to opt for r e-designing your website, we can give
your website the most modern look and feel, with international
colors.
10. Catalogue and Brochure
Does your catalogue command a second look? Does your company profile
make a statement? If NO, then you MUST check out our catalogue design
services. We will design your print communication from company
catalogues to product manuals to business communication. Our teams of
expert designers are experienced and capable of delivering unique
catalogue designs for your company, which can command a second look
and help in communicating your image better.
Below is the list of services offered by Identity
Brand Consultants in the area of catalogue
design:
• Catalogue designing and printing
• Leaflet Designing and printing
• Sticker Designing and printing
• Labels designing and printing
• Letterhead designing and printing
• Envelope designing and printing
• Packaging designing and printing
• Business Card designing and printing
11. Search Engine Optimization
We provide Search Engine Optimization (SEO) solutions based on the
target requirement of the client and their website. Through our in -house
team we suggest tips and tricks to enhance your website for better
search engine rankings. SEO is connected and linked to the brand
awareness and credibility of the company, as search engines rank the
website in their organic searches. With our SEO team’s help the
customers can build credibility and get good search engine ranking.
By optimization of your website, you
get:
• Higher Visibility
• Higher Credibility
• Increase traffic to website
• Increase in leads and more
customers
• Increase in brand awareness
Our SEO services include the following
• Search Engine analysis of your website
• Link trading
• Search Engine Optimization
consultation
• SEO Copywriting
• Maintaining Blog
• SEO Planning
12. Google Ad words or Pay-Per-Click
There are more than 400 million searches
everyday and for websites and information.
Pay-Per-Click advertising is based on the
idea of paying a search engine to display a
small ad within a page of search results for
related searches of user’s choice. PPC allows the website to unnaturally
gain a high visibility & receive traffic using paid placement platform. The
amount that th e customer has to pay to reach number 1 rank will depend
upon the number of other advertisers that are bidding against you for the
same position and for that particular keyword. Our PPC specialists will
design the whole campaign for your company based on t he industries you
cater and the number of searches for those particular keyword.
Your PPC campaign will be targeted towards relevant search phrases &
preferably ones that only a few other advertisers are targeting. The
success of PPC campaign is determined by analyzing the right target
group of search phrases that the customer wants to trigger. The best part
is the customer can get record of each click and this can be used to
measure the ROI for each new customer gained.
Also at any point of time the number of keywords can be altered or
changed based on seasonality of the product.
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13. Internet Marketing
With increasing internet penetration, it has
become necessary to market the products or
services on internet. This is done through
search engines, managing portals, launching
blogs and online public relation exercise. At
Identity Brands we focus on helping our
clients build their business through best
practice in online media and offline activities.
Below are some of the specialized areas in internet marketing:
• Marketing campaign plan drafting
• Campaign focuses on PPC, SEO and online portals.
• Making video of the product or service usage and posting on
YouTube and other video sharing websites
• Creating presentations about the product/service unique points and
posting on websites like slide share, etc
• Linking with other websites have similar services/products
• Launching blog
• Mailing e-newsletters to the clients customers and prospective
clients
• Creating social media plan
• Reaching to target audience using face book, twitter, Skype, blog,
emails, YouTube, flickr
• Blog meet for bloggers, when introducing new product /services
• Twit met for twitter followers
• Being part of online forums those
discuss on the products and
services of clients sector
• Posting in online directories like
ask me, India mart, hot frog, etc
14. Marketing Consultancy
With most of the companies in MSME sector focusing on finance and
sales, we offer our services of marketing consultancy. Trough this
service, the clients can outsource the total marketing department to
Identity Brand Consultants and we partner with our clients for their
success. Right from planning to strategize to implementing is managed
by Identity Brands, with our team of experienced client service personnel;
we manage the whole gamut of activities.
Below are the detail of our activities and the processes:
• Taking the brief from the c lient
• Understanding the problem areas
• Understanding the products
• Understanding the competition
• Presenting the plan
• Monthly break down of the plan
• Implementation of the plan
• Monthly update on the detail work done
• Qtly survey with the target audience
• Survey analysis presentation
• Fine tuning the plan for better focus
• Implementation of the new activities.
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15. Infrastructure
At Identity we believe that having the right infrastructure is the key to
success. Infrastructure for us means the people we are associated with
and our employees.
We have a team of website designers having a niche for creativity. We
believe in designing creative websites and offer turn – key solutions for
our clients. Right from the time client signs the agreement; we work on
developing content relevant for the website, re – touching and
highlighting the pics, drafting the site map to finally approvals and
completion of the website.
Our team consists:
Website designers
Business Development
Client Servicing
Accounts
Our office is also strategically located, less than a minute’s walk from
Vasai Station east, Dist Thane. Vasai with an area of 418 sq kms is one of
the largest industrial hubs with more than 4000 Small and Medium size
companies and 80% of these companies focus on exports. This makes a
viable option for us to work for the MSME sector, which is growing at
more than 15% per annum.
Moving ahead Identity Brand Consultants, plan to launch full – fledged
marketing consultancy to offer services for MSME sector.
16. Clients
Our list of clients is spread across all sectors, below is the sector wise
bifurcation of our clients:
1. Omax Elevator
2. Lakshmi Marketing
3. Bless Shipping and Logistics Pvt. Ltd.
4. Inventure Consultancy Pvt. Ltd.
5. Aadarsh Flexi pack Pvt. Ltd.
6. Mohan Aromatics Pvt. Limited
7. Shree Trikutaa Minechem Private Limited
8. Welders World
9. Fitwel Engineering Works
10. Mesco Precision India Pvt. Ltd.
11. Om Galaxy Mold Pvt. Ltd
12. Swastik Perforater
13. Intercode Technologies
14. Bhanoba Hotel Equipments
15. Lawrence Powertech
16. Nicholas Motors
17. Sports Syndicate India Pvt Ltd
18. Sara Glass Enterprises
19. Blue Whale Shipping LLC
20. Sai Yuva Sanstha
21. Pipette Clinic
22. P & B Pharma
23. Metalica India
24. Shrinath Auto CNC
25. Synco Billiard
26. Synco Carrom
27. Stephenson Pumps
28. Silvo Plast
29. Rapid Plast
30. Spraywell India
31. Ortho Med Surgical
32. Conwed Metal Ceilings
33. Three3G Info
34. Mcheoch – Marine
35. Mehta Enterprises
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17. 36. Mehtech Tools
37. Vsource
38. Bagri Air Courier
39. Advance Abrasive India
40. Agora Meditechnic
41. Polytropic Corporation India
42. Always Perfumes
43. Davidson Facility Services Pvt. Ltd.
44. Shree Kay Kay
45. Bluline Thermo ware
46. Talent Value India
47. Tetraspace Tech India
48. Ecphc
49. Mobile Recharge 24x7
50. Klimatech Corporation
51. Zaino India
18. Connect with us @
Address: 401, 4th Floor, Sohan
Commercial Plaza, Opp. Shiv Sena
Office, Navghar, Vasai rd
(East). Dist Thane. Pin 401210
Hand phone: +91 9833961636
Landline: +91 250 3211390
Email: moses@identity-brands.com
Website: www.identity-brands.com
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