1. COMMUNICATION
BY,
M.GOMATHI
13MB203

2. COMMUNICATION
“Communication is the transfer of information
from one person to another person . It is way of
reaching others by transmitting ideas, thoughts,
feelings and values.”
- Newstorm and Davis.

3. COMMUNICATION – IN OB
• Communication is the process through which
two or more persons come to exchange ideas
and understanding among themselves.
• It has 3 aspects.
- it must have subject.
- sender must consider the receiver.
- understanding in the same sense.

4. COMMUNICATION PROCESS
• It is a dynamic ,continuous and flexible.
• There are three types of models .
- Shannon weaver model.
- Berro model.
- Transactional process model.

5. TRANSACTIONAL PROCESS MODEL
SENDER
MESSAGE
ENCODING
CHANNEL
RESPONSE
DECODING
RECEVIER

6. ELEMENTS OF COMMUNICATION
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Sender
Message
Encoding
Channel
Noise
Receiver
Decoding
Feedback.

7. SIGNIFICANCE
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It is essence of social behavior.
It helps to control the behavior of the group.
It fosters motivation.
To share their feelings in the organization.
It helps in decision making.
It helps to change the people’s attitude.

8. COMMUNICATION TYPES
TYPES OF COMMUNICATION
INTERPERSONAL
ORAL
ORGANIZATIONAL
WRITTEN
NON VERBAL

9. BARRIERS TO EFFECTIVE
COMMUNICATION
• Sender related barriers
• Situational related barriers.
• Receiver related barriers.

10. SENDER RELATED BARRIERS
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Communication goals
Communication skills
Interpersonal sensitivity
Differing frame of experience
Improper diction
Inconsistent non verbal signals
Fear
Sender’s credibility.

11. RECEIVER RELATED BARRIERS
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Selective and poor listening
Evaluating source
Perception
Lack of responsive feedback
Metacommunication

12. SITUATIONAL RELATED BARRIERS
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Jargon
Information overlaod
Time pressure
Communication climate
Noise
Distance
Mechanical failure