Media and Public Relations basics for Golf Clubs

1. Basic Media
Relations
Golf SA Club Forum
April 2011

2. 5 STEPS TO SUCCESS
 Create your own media list
 Create an effective media release
 Become a great photographer
 Know your graphics rules
 Keep it simple

3. Create your own Media list
 Do your research
 ‘Media’ extends beyond local papers
 Use your community resources

4. Create an effective Media Release
 Use a good quality logo
 Include all contact details
 Keep formatting neat and tidy
 Include ‘low res’ image with
caption
 Include ‘more details’ contact
information
 Don’t forget to file your ‘master
image’

5. Become a great photographer
 Buy a decent camera (and learn how to use it)

7. Photo buzzwords
Outdoors, happy, cap off, uncluttered background

8. Know your ‘graphics rules’
 BIG FILE = PRINT
 SMALL FILES = WEB / ELECTRONIC
 Print files minimum 1MB
 Web files under 250KB
 Label trophy_original_print.jpg / trophy_web.jpg

9. Keep it simple
 Get to the story in your opening sentence
 Don’t tell a story
 Don’t exaggerate
Advertising is expensive but editorial
is priceless