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Health Club Mobile Marketing Drive Revenue

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Goldstein Media LLC
Goldstein Media LLC

The document discusses using mobile marketing to promote health clubs. It notes that most people now own mobile devices and use them frequently. Mobile marketing allows health clubs to send members promotional texts with special offers, event reminders, and location details. A case study shows that a furniture store generated over $100,000 in revenue from two SMS campaigns, with SMS recipients spending on average $14.33 each versus $1.84 from email recipients. The document encourages building an opt-in database and using texts to drive traffic and engagement with members.

BusinessTechnologie
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Health Club Mobile Marketing Your Audience Lives on Mobile Devices. Your Marketing Can Too.
Mobile Tag Opt-in Demo
What is Mobile Marketing ,[object Object],[object Object],[object Object],[object Object]
Mobile Consumer Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Health Club - On the Mobile Web The mobile screen is tiny compared to PC monitors, plus mobile users expect a different style of info and mobile-friendly navigation Live Demo: Text “ getfit free” to 77950 Your mobile-friendly web pages http://gymexample.info Clicking the link in the text message will bring you to... Text messaging and mobile-friendly web pages work together to extend the effectiveness of your advertising
Optimized for Web and Mobile Search Web & Mobile Search Engines PC Landing Page Mobile Landing Page Even if you aren't actively conducting mobile marketing, people are trying to get to your web site via their mobile phones.
Health Club Live Text Demos ,[object Object],[object Object],[object Object],[object Object]
Why Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Further Discussion Slides ,[object Object],[object Object],[object Object]
What do customers need to know when they’re out? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Can I Offer on My Mobile Website? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Can I Use Text Message Alerts to Drive Traffic? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Case Study “ These new forms of digital marketing via email and especially SMS have really impressed us out of the gate, and shown us a clear path to offset declining response rates and poor ROI in some of our other forms of advertising,” “We have been most surprised with the revenue generated from a simple 160-character text message with a sale offer. No doubt about it, this has been a game-changer for us,” Mr. Malouf continued. “With two simple SMS campaigns, we’ve generated over $100,000 in new business." ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Marketing Watch 2007 Campaign tools provided by Mobile Storm
Ad Agency Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Advertising Age survey Nov 2008
Market Trends: Mobile Content Publishing ,[object Object],[object Object]

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