4. A way to connect people together
via the Internet who have similar
interests and want to share their
thoughts and ideas
A way to stay connected
With family
With friends
With brands and companies
5. Humans are very social animals
Humans connect to thoughts and
ideas that they agree with
Brands on Social Media need to
tap into this sentiment
Brands need to provide value to
their customers not only in their
products but in the information
they give.
6.
7. Brands on Social Media need to
focus on a few different things
What message are they trying to convey
to their fans
What are their goals for being on Social
Media
Customer Service
Brand Knowledge and Reach
Promotional
Transactional
8. Where are your customers hanging
out online?
Just like traditional media you need
to put your message in the right
place… in front of the right people.
A message is only worthwhile if the
people it is meant to reach are
seeing it
9. There might be more than one Social Network that works for your brand.
10. The FIRST social network
You own your content and control
the experience
Should blend nicely with your site
Similar style, navigation and navigation to
your main site is important
Hosting your own blog on your server
allows for more ease of use and flexibility
Can and should be connected to
other social networks
Long form content starts here
Best way to convey your message
Put content here and link back to it
from the other networks
11. More than 750 MILLION users.
Families connect with each other, share
photos, send messages and keep in
touch
Friends stay in touch with old
classmates, work friends, travel
companions and other people they
have met in their travels
Business owners network with one
another
Businesses can use pages to connect
with customers
A great way to build brand recognition
A great way to interact with both
potential and current customers
12. 200 Million Users
Short form messages 140 characters
maximum
Great way for people to share links and
breaking news
Quick text message like way to keep up
with friends and share ideas
Great for corporate news, events,
promotions, deals
Amazing for customer service and client
relations
Comcast via @comcastcares has turned around
its once horrid customer service reputation by
utilizing Twitter
A more technical audience
13. 120 Million Users
Used for business networking
Great for finding talent and looking for
jobs
Completely business-centric
Often treated as an online resume
Basic Useful Features
Groups offer more specific/targeted ways to
discuss issues and topics
Many organizations have groups that allow for
a targeted discussion about the organization
and associated ideas
Topic driven groups allow for a more broad
discussion
Answers allows people to ask questions and
share their knowledge by answering questions
Great for building reputation as a thought
leader
Company Profiles allow corporate entities to
share updates and company news
14. More than 50 Million Users (in less than
half a year)
The new kid on the block
Google’s 3nd attempt to get social
Google Buzz and Twitter clone was plagued from
the start
Slated to be shut down
YouTube (to be discussed later) is a huge success,
but an acquisition by Google
Innovative features
Circles all for an easy click and drag approach to
organizing who your connected to and how you
share
Hangouts allow up to 10 people to video chat in
realtime
This alone has revolutionized how people
interact
The Stream is not original but the ability for
threaded conversations allows for easier and
longer conversations about each post
Hashtags and Search both allow for easy searching
on topics
Large Amount of 3rd Party Browser Plugins allow
for the tweaking of the system for each individual
user’s needs
Better Privacy Controls allow users to know how
public or private their interactions are
Business profiles are being rolled out
Real names are required
15. 490 Million Users
Second largest search engine after
Google (its parent company
Video sharing
Branding ideas:
Great place to do promotional videos for
products, services, company
Tutorials/How-To Videos are very popular
Interviews with important figures in your
company
Creative videos (Viral) that will cause people
to want to share them across the Web
Different types of style work
differently on YouTube
Not all successful videos on YouTube are
professional an polished
The video style should be determined by the
message being conveyed
16.
17. Keep all your long form content
here
Connect your blog feed to your
other accounts
Via Twitterfeed connect your Blogs RSS to
Facebook and Twitter for quick and easy
syndication
Post your YouTube videos here
with descriptions on the substance
of each video
Install a comment management
system to control and moderate
comments
Disqus or Intense Debate are two great
services
Install the various Social Media
widgets on your sidebar for quick
interaction with your audience on
the other platforms
18. Facebook
Keep your personal profile and your
corporate page separate
Come up with a editorial schedule for
posting on the corporate page
Be sure to respond to any interaction on
the page
Design a custom welcome page with a
clear call-to-action (newsletter signup,
“Liking” the page, etc.)
Put up a relevant logo
Connect your blog feed to your Facebook
stream
Link to your YouTube videos
Engage!
19. Follow industry leaders
Follow people who you know
Run searches on terms related to your business
Use 3rd party apps to help with engagement
Hootsuite
Cotweet
Tweetdeck
Seesmic
Design a custom background for your Twitter
page that points your audience to your other
profiles/pages on Social Media and the Web
Build a custom URL shortener to allow for better
link tracking and brand recognition
This can be used across mediums
Come up with an editorial schedule to make sure
you tweek on a regular basis
Be cognizant of not being to “salesy”
Be genuine, contribute to the converstation
It’s not about the sale, it’s about the relationship
20. Be sure to post your blog articles
here
Remember to be professional and
only post items that are relevant to
your business or topics that are
business related
Setup a group on a relevant topic
your business is involved in
Be sure to assign someone to moderate
and engage the community
Answer question in the Q&A
section
Find colleagues, business
associates and industry leaders
Technically they should be someone you
know in some way
Though there are reasons to link to
people that you might not have been
connected to before
Setup a corporate profile and
engage people that are relevant to
your brand
21. The network is still new
Find people with similar
interests
Join Hangouts that are on
topics that are relevant to your
interests or those of your
company
Avoid being “salesy” and opt
for being more of a brand
ambassador and contribute to
the converstation
Keep your profile about
you, not your company.
Use your real name
Highlight how you interact with your
company and brand (Your role)
Be cautiously personal
Share some personal
feelings, ideas, events
Be sure to keep them appropriate
and not to revealing
22. Let’s look at some different styles
of YouTube Videos
The Vaynerchuk
The Brogan
The Suit
The Candid
The Viral
23.
24.
25.
26.
27.
28. To get the most out of Social Media
you need to engage
It is not always about the sale
It is about the relationship
Customer Services lends itself well
to Social Media
Sharing information and ideas will
grow your network
Branding your Social Media
outposts is VERY important
Set goals and stick to them