77. OptimisingBlogs, Websites And Social Media ForSearch Title: Should not exceed 72 characters, at least 4 words. Include the keyword phrase in the title toward the beginning Description: The first and/ or meta description 165 characters, include the keyword toward the beginning. Body: At least 300 words. Each keyword should not represent more than 5.5% of the total words on the page. Including some content in a bulleted list is a good idea. Basic SEO #3: Content
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79. Look at HTML 5 in place of flash or Java/ pop-ups.
85. OptimisingBlogs, Websites And Social Media ForSearch Facebook Optimisation: Open Graph The Open Graph protocol enables any web page to become a rich object in a social graph. When a user ‘likes’ your web page, then OG information about the site, page, post, and picture ensures correct rendering within facebook. This leads to a higher ‘viral’ spread factor. Information about your page/ object is also stored appropriately in the facebook database, optimised for any search based activity or automated recommendation
86. OptimisingBlogs, Websites And Social Media ForSearch Facebook Optimisation: Open Graph Example: og:title = "The Rock" og:type = "movie" og:url = "http://www.imdb.com/title/tt0117500" og:image = "http://ia.media-imdb.com/rock.jpg" og:site_name = "IMDb"
88. OptimisingBlogs, Websites And Social Media ForSearch Facebook Optimisation: Open Graph Implementation: 1. Research facebook interests 2. Add OG metadata to your site/page 3. Add ‘like’ button 4. ‘’Push’’ into facebook by ‘liking’
90. OptimisingBlogs, Websites And Social Media ForSearch Benefits of Ads: Gain early traction Research tool ‘long tail’ KW marketing Acts as a ‘signal’ Platform / location targeting Good source of ROI when optimised
91. OptimisingBlogs, Websites And Social Media ForSearch Main PPC Platforms: Google Adwords MSN Adcenter Facebook LinkedIn Baidu
111. OptimisingBlogs, Websites And Social Media ForSearch Multichannel Marketing Organic search PPC Twitter Facebook Email link Direct visitor App user Referring website Event / Show Direct Mail
112. OptimisingBlogs, Websites And Social Media ForSearch Conversions Online enquiry form Phone call App/file downlowd Purchase Subscription Email Shop / event visit Booking Site visitors/ Ad servings