Techstars organized a boot camp for people who served in the military. The focus is to teach / encourage veterans to think about starting or joining tech startups. This presentation is a primer on fundraising and other related items.

1. Techstars Patriot Boot Camp
Shai Goldman
sgoldman@svb.com / @shaig
Slideshare.net (search Shai Goldman)
July 18, 2012
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2. Background
• Silicon Valley Bank = commercial bank serving the innovation economy
• Working with tech startups and venture capitalists for 10+ years
• Worked in key startup markets: San Francisco and New York
• Helped hundred of startups with their fundraising process
• Success in finding investors for startups
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3. Fundraising
• It takes A LOT of time (3 to 6 months)
• It’s not fun
• It is distraction
• It is REALLY hard
• Many startups are not able to raise $ (for various reasons)
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4. Fundraising Rounds
• Friends and Family
o $0K to $200K
o Concept and team
• Accelerators
o $15K to $300K
o Concept and team, sometimes product
• Seed Round
o $250K to $2M
o Concept, team, product and some customers/users
• Series A round
o $2M+
o Product is working well, you have good metrics, time to step on the GAS
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5. Type of Investors
• Angels
• Accelerators
• Seed Funds aka Micro VCs
• VC Funds
• Corporate VCs
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6. Access to Investors
• Personal Rolodex
• Founders of Venture Backed startups
• AngelList
• Service Providers (Lawyers, Accountants, Bankers, etc)
• Community (co-working facilities, events, hackathons)
Don’t
• Cold email / call / tweet
• Get over aggressive at events
• Hire a broker
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7. What You Need
• Team
• Pitch Deck
• Product Demo
• Financials (projections, balance sheet, cap table)
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8. Valuation
• Function of supply and demand
• Seed Rounds - 10% to 30%
• Series A Rounds – 15% to 30%
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9. Trends
• Financial
• Education
• Commerce
• Advertising
• Media
• Social
• Healthcare
• Infrastructure
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10. Resources
• http://k9ventures.com/blog/2012/05/31/hope-and-numbers/
• http://www.bothsidesofthetable.com/2012/01/16/how-to-develop-your-fund-
raising-strategy/
• http://www.angel.co/
• http://www.slideshare.net/jbeninato/raising-capital-closing-the-deal
• http://www.slideshare.net/goldfinger80/investor-presentation-template-1227413
• The Four Steps to the Epiphany - by Steve Blank
• Venture Deals – by Brad Feld & Jason Mendelson
• The Lean Startup – Eric Ries
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