A session on Twitter for CPAs and lawyers by Michelle Golden, hosted by BizActions (can be viewed & heard at http://www.bizactions.com/best-practices-webinar-series.cfm )

1. To
Tweet
or
Not
to
Tweet
By
Michelle
Golden
#BATweet

2. Purpose?

3. Purpose?

4. Purpose?
1. Customer
service/reputaAon
enhancement
• CreaAng
proacAve
fan
base
• Monitoring
• Making
problems
right
2. Business
development
• Build
business
relaAonships
• Interact
• Share
• Credibility
3. Learn
(passive)

5. How
do
you
define
credible?
• Knowledge?
• Being
a
resource?
• Showing
an
interest?
• Caring?
• Being
available?
• ConnecAng
people?
• Saving
other
people
Ame?
image:
katetomlinson
(flickr)

6. Image:
lydiaboote
(flickr)

7. PresenAng
yourself.
• People
are
ALWAYS
beRer
than
logos
• Other
than
for
markeAng
or
cust
svc
rep,
all
CPAs
s/tweet
under
their
own
name
• If
corp,
consider
“specialAes”
• @firm-­‐construcAon
• @firm-­‐nonprofit
• Single
author
per
acct
• Each
list
colleagues
Photo 

8. @name
• IdenAty,
not
“user”
name
-­‐
easy
• Short!
Every
leRer
counts
• Not
all
caps,
no
_
• CPA
(in
name
or
bio)
• InteresAng
profile
• Regret
your
@name?
How
to
change:
hRp://www.digiAzd.com/2009/01/28/how-­‐to-­‐switch-­‐to-­‐the-­‐right-­‐
twiRer-­‐username/

9. Image:
mythoto
(flickr)

10. IntegraAng
your
brand.
• Feeding
the
pipeline
• Custom
background
• how
to
in
PPT
hRp://bit.ly/caUml4
• TwiRer
click-­‐thru
landing
page
• www.problogger.net/about-­‐darren-­‐rowse-­‐
problogger/

11. Image:
brian-­‐ford
(flickr)

12. Friends
&
followers.
• Peers,
colleagues
• Local
and
naAonal
media
• Industry
experts,
associaAon
reps

13. Avoid
the
noise.
• Manage
your
reading
• Lists
• Third
party
apps
• Time
limits
• Turn
off
noAficaAons
Image:
theparadigmshiger
(flickr)

14. Winning
friends.
• Be
friendly
and
helpful
• No
auto
DMs,
no
spammy
posts
• Make
lists
that
people
want
to
be
on
• RT
• Thank
• Promote
others’
stuff

15. What
to
tweet.
• Be
relevant
• The
lingo
• RT-­‐friendly
• TwiRer
RT
versus
manual
• Always
aRribute
a
RT
• FF?
• Hashtags
• TwiRerchats
&
Tweetups
• Link
shorteners

16. Integrated
markeAng.

17. Overlay.
Begin
New
Sales
Per
Month
TweeAng
Integrate
Launch
website
into
Facebook
Page
all
markeAng
Launch
new
website
Teach
team
about
SM
Begin
SEO
2003
2004
2005
2006
2007
2008
2009

18. Some
twiRer
graders.
• Tweetgrade.com
• TwiRer.grader.com
• TwiRerranking.com
• Tweetstats.com
• Twinfluence.com
• TwiRercounter.com
• TwiRerholic.com
• More:
oneforty.com

19. When
SM
works.
• Grassroots
markeAng
builds
relaAonships
• Expect
lead
results
only
when
engaged
• Be
a
reliable,
credible
source
• People
do
more
business
w/people
they
know,
like
&
trust
• Have
content
strategies
to
keep
it
alive!
19

20. Thank
you.
michelle@goldenpracAces.com
goldenpracAcesinc.com
goldenpracAces.com
(blog)
@michellegolden
(twiRer)