You may have the best app out there, but if you don’t market it correctly no one will know about it. In this infographic you can learn how to work to your best advantage to drive traffic to your app or mobile site.

1. PAID MEDIA
OWNED MEDIA
EARNED MEDIA
PLANNING YOUR
MOBILE CAMPAIGN
Includes all the display media seen on
websites, apps, posters, e-mail messages
as well as TV Commercials, Radio and
more.
Consists of all the websites, apps, mobile
sites, Facebook pages and blogs that your
brand owns and manages.
One of the most powerful types of media because it is the kind that you get
through recommendations, public relations, sharing, organic search traffic, and
news articles. Added plus... it’s FREE!
Face
book
App
Store
Blogs
Sites
Medi
a
Viral
M
arketing
SEO Featu
redAppS
tore
Indoo
rPrintAd.
Outd
oorAd.
Televi
sion
Goog
le
Admob
Tapjo
y
Webs
ite
Slide
share
YouTu
beVideo
E-mai
lNewslett
er
Socia
lMedia
CONTENT
What is said and how
it is said is IMPORTANT
DESIGN
VISUALS give your
brand a personality
BECOME A CONTENT CREATOR
LOVE AT FIRST SITE
CONTENT
WHEN WRITING, APPEAR HUMAN
TRY NOT TO ATTACH EVERY POST
WITH A CALL TO ACTION
START A CONVERSATION WITH
YOUR USERS
01 02 03
You need to use solutions
that will allow you to
TRACK AND ANALYZE YOUR
TRAFFIC TO OPTIMICE IT.
Analytics
GOLDEN GEKKO IS A LEADING MOBILE SOLUTION PROVIDER OF NATIVE APPS, HTML5, MOBILE WEB AND BACKEND
PLATFORMS. OUR 150+ CLIENTS INCLUDE BUDWEISER, TELEFONICA, SAMSUNG, JAGUAR, HEATHROW AIRPORT,
VODAFONE, UNILEVER, P&G AND H&M.
SOURCES: Techcrunch, Admob, Econsultancy, Mobilemarketer, Pocketgamer, Trutower, Appannie, Facebook, Jeffhasen, Marks and Spencer, Denizencompany, Theverge, Dishmo, Alexa, Itunes, Vimeo, Forbes, Nielsen, Adage,
Nestivity, Cmbinfo, Appreviewcentral, PhoneArena.com, Flurry and Gartner.
Be sure to have at least a
landing page that is
mobile-friendly and includes
app download link.
Remove a user from your
mailing list if they request to
stop reciving newsletter or sms
messages.
Don’t forget to freshen up your
promotional efforts and track
result.
MARKETING PITFALLS
HALF-BAKED
CALLS TO
ACTION
HOLDING YOUR
USERS
HOSTAGE
ONE-TIME
EFFORT
It’s all about the packaging.
Your product (the app) plus
any visual elements.
CONTEXT
Through visuals you can
show the context of your
app.
Let the user know what
your app is, why they need
it and how to use it.
1.9
&
EXECUTION
MEASURE IMPACT
& OPTIMIZE
MARKETING PITFALLS
&
9.5
8.2
9 10in
Digital distribution is changing the
way the world does business.
+2
48%
WEATHER REFERENCE
3.7 3.4
73 63
55
70 61
54
NEWS TRAVEL
5.2 2.6
73 57
50
60 51
45
SPORTS:
SCORES
4.8
67 58
51