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Social Media Buzz Prediction Report

Eurovision Song Contest 2011
Biel, Friday, 13.05.2011, Dominic Stöcklin (@dstoecklin)
Summary

 / Twitter is the main driver with estimated
   211‘366 tweets in the past 30 days
 / Germany is the most active country, followed by Sweden,
   UK and the United States
 / Most active age segment: 21-35 years of age
 / Irish act Jedward is most talked about participant
   10’422 tweets in the past 3 days
 / Countries talk a lot about their own participants
 / Rather positive sentiment



WHO WILL WIN? We think JEDWARD – but we hope Anna Rossinelli will!

© 2011, Goldbach Interactive   Source: Sysomos MAP                   2
Popularity




© 2011, Goldbach Interactive   Source: Sysomos MAP   3
8’690 news mentions
 9’468 blog mentions
 20’883 forums postings
 150’121 tweets
 in the past 7 days




 20’078 news mentions
 25’944 blog mentions
 54’437 forums postings
 211’366 tweets
 in the past 30 days



© 2011, Goldbach Interactive   Source: Sysomos MAP   4
Demographics




© 2011, Goldbach Interactive   Source: Sysomos MAP   5
Sentiment trend




© 2011, Goldbach Interactive   Source: Sysomos MAP   6
Blog Buzzgraph: Blogosphere likes Jedward




© 2011, Goldbach Interactive   Source: Sysomos MAP   7
Twitter Buzzgraph: Focus on portuguese participant




© 2011, Goldbach Interactive   Source: Sysomos MAP   8
Top 10 mention ranking


 1.Jedward – Ireland
 2. Blue – England
 3. Lena – Germany
 4. Eric Saade – Sweden
 5. Amaury Vassili - France
 6. Paradise Oskar – Finland
 7.      Anna Rossinelli – Switzerland
 8.      Kati Wof – Hungary
 9.      Getter Jaani – Estonia
 10.     A Friend in London – Denmark
 in the past 30 days (news sites, blogs, forums, twitter)



© 2011, Goldbach Interactive     Source: Sysomos MAP        9
Favourites in the twittersphere


 Jedward – Ireland
 Blue – England
 Lena – Germany
 Eric Saade – Sweden
 Kati Wolf - Hungary
 Amaury Vassili - France
 Anna Rossinelli – Switzerland
 Paradise Oskar - Finland
 Hotel FM - Romania
 Nadine Beiler - Austria
 in the past 30 days (twitter)



© 2011, Goldbach Interactive     Source: Sysomos MAP   10
Share of voice: Most mentioned participants (without twitter)




© 2011, Goldbach Interactive   Source: Sysomos MAP        11
Share of voice: Most mentioned participants (with twitter)




© 2011, Goldbach Interactive   Source: Sysomos MAP           12
Most active countries & their favourites

Germany                                              Sweden




UK                                                   USA




© 2011, Goldbach Interactive   Source: Sysomos MAP            13
Share of voice: „Song“ most dominant topic




© 2011, Goldbach Interactive   Source: Sysomos MAP   14
A special Swiss view on Anna Rossinelli




© 2011, Goldbach Interactive   Source: Sysomos MAP   15
GOLDBACH INTERACTIVE (Schweiz) AG    Dominic Stöcklin
Mattenstrasse 90, 2503 Biel/Bienne   Consultant, Responsible Social Media Monitoring
Seestrasse 39, 8700 Küsnacht
                                     +41 32 266 01 73
www.goldbachinteractive.com
                                     dominic.stoecklin@goldbachinteractive.ch
                                     twitter.com/dstoecklin
GOLDBACH MOBILE (Schweiz) AG
Mantelgasse 10, 8008 Zürich
www.goldbachmobile.com




© 2011, Goldbach Interactive
                                     Merci.

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Prediction: Eurovision Song Contest '11: Social Media Buzz Report

  • 1. Social Media Buzz Prediction Report Eurovision Song Contest 2011 Biel, Friday, 13.05.2011, Dominic Stöcklin (@dstoecklin)
  • 2. Summary / Twitter is the main driver with estimated 211‘366 tweets in the past 30 days / Germany is the most active country, followed by Sweden, UK and the United States / Most active age segment: 21-35 years of age / Irish act Jedward is most talked about participant 10’422 tweets in the past 3 days / Countries talk a lot about their own participants / Rather positive sentiment WHO WILL WIN? We think JEDWARD – but we hope Anna Rossinelli will! © 2011, Goldbach Interactive Source: Sysomos MAP 2
  • 3. Popularity © 2011, Goldbach Interactive Source: Sysomos MAP 3
  • 4. 8’690 news mentions 9’468 blog mentions 20’883 forums postings 150’121 tweets in the past 7 days 20’078 news mentions 25’944 blog mentions 54’437 forums postings 211’366 tweets in the past 30 days © 2011, Goldbach Interactive Source: Sysomos MAP 4
  • 5. Demographics © 2011, Goldbach Interactive Source: Sysomos MAP 5
  • 6. Sentiment trend © 2011, Goldbach Interactive Source: Sysomos MAP 6
  • 7. Blog Buzzgraph: Blogosphere likes Jedward © 2011, Goldbach Interactive Source: Sysomos MAP 7
  • 8. Twitter Buzzgraph: Focus on portuguese participant © 2011, Goldbach Interactive Source: Sysomos MAP 8
  • 9. Top 10 mention ranking 1.Jedward – Ireland 2. Blue – England 3. Lena – Germany 4. Eric Saade – Sweden 5. Amaury Vassili - France 6. Paradise Oskar – Finland 7. Anna Rossinelli – Switzerland 8. Kati Wof – Hungary 9. Getter Jaani – Estonia 10. A Friend in London – Denmark in the past 30 days (news sites, blogs, forums, twitter) © 2011, Goldbach Interactive Source: Sysomos MAP 9
  • 10. Favourites in the twittersphere Jedward – Ireland Blue – England Lena – Germany Eric Saade – Sweden Kati Wolf - Hungary Amaury Vassili - France Anna Rossinelli – Switzerland Paradise Oskar - Finland Hotel FM - Romania Nadine Beiler - Austria in the past 30 days (twitter) © 2011, Goldbach Interactive Source: Sysomos MAP 10
  • 11. Share of voice: Most mentioned participants (without twitter) © 2011, Goldbach Interactive Source: Sysomos MAP 11
  • 12. Share of voice: Most mentioned participants (with twitter) © 2011, Goldbach Interactive Source: Sysomos MAP 12
  • 13. Most active countries & their favourites Germany Sweden UK USA © 2011, Goldbach Interactive Source: Sysomos MAP 13
  • 14. Share of voice: „Song“ most dominant topic © 2011, Goldbach Interactive Source: Sysomos MAP 14
  • 15. A special Swiss view on Anna Rossinelli © 2011, Goldbach Interactive Source: Sysomos MAP 15
  • 16. GOLDBACH INTERACTIVE (Schweiz) AG Dominic Stöcklin Mattenstrasse 90, 2503 Biel/Bienne Consultant, Responsible Social Media Monitoring Seestrasse 39, 8700 Küsnacht +41 32 266 01 73 www.goldbachinteractive.com dominic.stoecklin@goldbachinteractive.ch twitter.com/dstoecklin GOLDBACH MOBILE (Schweiz) AG Mantelgasse 10, 8008 Zürich www.goldbachmobile.com © 2011, Goldbach Interactive Merci.