More Related Content Similar to How to Quantumly Grow your Ecommerce Business - Strategies and Tactics (20) How to Quantumly Grow your Ecommerce Business - Strategies and Tactics1. How to Grow Your Ecommerce Business –
Strategies and Tactics
2012 e-Marketing and Technology Summit
Wed, Feb. 29, 2012
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2. US Online Retail Forecast
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3. Ecommerce Forecast Highlights
$202 Billion in 2011
$226 Billion in 2012
$327 Billion in 2016
10.1%+ CAGR from 2011 - 2016
167 million people (53% of US population)
purchased something online in 2011
192 million people (56% of US population) WILL
purchase something online in 2016
$1,207 average yearly online spending in 2011
$1,738 average yearly online spending in 2016.
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5. Multi-Channel Ecommerce: Critical Success Factors
Web Content Order Entry &
99.9% Reliability & On-Demand Scalability
Contact Center
Role-Based Security & PCI Compliance
Management SEO & SEM Processing
Product Online Payment,
Continuous Innovation
Catalog Inventory
Marketplaces & Shipping & Management
Management CSEs Taxes
Fulfillment
Shopping Cart Social (Pick/Pack/
& Checkout Networking Personalization
Ship/Drop Ship)
Email Purchasing and
Merchandising Mobile Marketing Returns
(Targeted 1:1)
Site Search & International Transactional Reporting &
Guided (Markets & Customers) E-mails Analytics
Navigation
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6. Too Many Systems to Manage & Integrate
Storefront Order Shipping and CRM Finance /
Solutions Management Fulfillment Accounting
System
(OMS)
Yahoo Stores! $ Dydacomp $ ShipWorks $ Sugar CRM $ QuickBooks $
(M.O.M.)
Magento $$ StoneEdge $ ShipRush $ Salesforce.com PeachTree $
$$
Marketlive $$$$ CoLinear $ TrueShip $ Sage $$ (ACT or Sage $$
Saleslogix)
Demandware OrderMotion $$$ Harvey Soft. $$ Microsoft Microsoft $$$
$$$$ Dynamics $$$
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7. (Additional) Best of Breed Storefront Technologies
Site Search and Transactional Search Engine Marketplaces Ratings and Personalization
Guided Emails Optimization Integration Reviews
Navigation
Search Spring $ MailChimp $ WordTracker $ Channel PowerReviews 4-Tell $$
Intelligence $$ $$
Nextopia $$ SilverPop $$ Keyword Channel Advisor BazaarReviews Baynote $$$$
Discovery $ $$$ $$$$
SLI Systems $$$ BlueHornet $$$ Mercent $$$ MyBuys $$$$
Endeca $$$$ StrongMail $$$$ MonsoonWorks Certona $$$$
$$$
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8. Ecommerce Growth Strategies In the
Era of Anytime, Anywhere, Any
Device Consumer
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9. Tip #1: Laser Focus on a Niche
1-800-Petmeds: Pet Medication
1-800-Flowers and Proflowers.com: Flower Delivery
Netflix: DVD Rentals
WomanWithin.com and Roamans.com: Plus Size
Clothing for Women
Vitacost.com: Vitamin Supplies
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10. Tip #2: Go Multi-Channel
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11. Tip #3: Go Mobile
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12. Tip #3: Go Social
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13. Tip #4: Go International
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14. The Perfect Ecommerce Solution
Attributes for Higher Conversion and
Sales
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15. Tip #1: Provide an “always-on” universal
shopping cart
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16. Tip #2: Give Customers’ the Ability to Edit and
Manipulate Items Right Within the Shopping Cart
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17. Tip #3: Use Eye-Catching Call to Action Buttons
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18. Tip #4: Persist the Cart and Enable Customers to Add Items
to their Wish Lists, Registries and “Social Shopping Lists"
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19. Tip #5: Increase average order size via RELEVANT
cross sell and up sell right in the shopping cart
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20. Tip #6: Present Conditional Merchandising Messages
Within the Shopping Cart
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21. Tip #7: Support Multiple Alternate Payment Methods
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22. Tip #8: Support Cross-Channel Sales via Gift Cards,
Gift Certificates, Loyalty Programs and In-store pickup
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23. Tip #9: Clearly Display Item Stock and Availability
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24. Tip #10: Display Security and Trust marks, Provide contextual
information and Contact Options
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25. Tip #11: Must Have Excellent In-Store Site Search
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26. Tip #12: Handle the Empty Cart Wisely
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27. The Perfect Ecommerce Solution Attributes
(cont.)
Tip #13: Offer Free Shipping (if you can afford it) – It works!
Tip #14: Provide immediate visual feedback on
promotional discounts
Tip #15: Send Shopping Cart Abandonment
Recovery Emails
Tip #16: No one size fits all – Test, Test and then
Test some more!!
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28. Introducing GoECart360
The Ultimate All-in-One SaaS Ecommerce Suite
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29. Thank You!
Manish Chowdhary
CEO, GoECart
Toll-Free: 877-243-3612
Email: mchowdhary@GoECart.com
Twitter: @goecart
www.GoECart.com
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