200 marks black book on topic DLF ipl Statastics and management

1. A PROJECT REPORT ON
DLF IPL (ABOUT IPL AND STASTICS &MANAGEMENT)
SUBMITTED BY
GODAVARI CHINTAMANI ADAL
ROLL NO. 2001
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V
(2012-2013)
MSG-SGKM COLLEGE OF ARTS,SCIENCE AND COMMERCE
Plot No.17 Tilak Road, Ghatkopar(E).
Mumbai – 400 077 . Tel: 66900000
SUBMITTED TO
UNIVERSITY OF MUMBAI
ACADEMIC YEAR 2012 – 2013

2. PROJECT ON
DLF IPL
BACHELOR OF MANAGEMENT STUDIES
SEMESTER V
Submitted in Partial Fulfilment of the requirements
For the Award of Degree of-
Bachelor of Management Studies
By
GODAVARI CHINTAMANI ADAL
Roll Number 2001
MSG-SGKM COLLEGE OF ARTS,
SCIENCE AND COMMERCE
Plot No.17 Tilak Road, Ghatkopar(E).Mumbai – 400 077 . Tel:
66900000

3. CERTIFICATE
MR. / MS GODAVARI CHINTAMANI ADALRoll No. 2001Of B.M.S. (Bachelor Of
Management Studies) SEMISTER FIFTH, has undertaken and completed the project work
titled, DLF IPLDuring the academic year 2011-2012. Under the guidance of MS.RINA
VEDAKThis is a bonafide project, work and information presented in it is true and original
to the best of our knowledge and belief.
_______________ ______________
Signature of the project Coordinator signature of a Principal
(Prof Satyendrakumar pal) (Anita Jaiswal)
_______________
Signature of Examiner

4. DECLARATION
I GODAVARI CHINTAMANI ADALthe student of bachelors of
management studies Semester V (2011-2012) hereby declare
that I have completed the Project on, DLF IPL The information
submitted is true and original to the best of my knowledge.
I collect the information with the secondary source information of
the IPL. I have tried my best level for doing various analyses for
making the report with the available data. And I have provided the
correct and relevant information and data in the report.
Signature of Student
______________
(GODAVARI ADAL)
Roll No. 2001

5. ACKNOWLEDGEMENT
It is indeed a matter of great pleasure, proud and privilege to be able to
submit this project on "DLF IPL
The completion of the project work is a millstone in student’s life and its
execution is inevitable in the hands of guide. We are highly indebted to our guide
MS.REENA VEDAK for her invaluable guidance appreciation and support given
from time to time while preparing this report. It is due to his enduring efforts,
patience and enthusiasm, that has given a sense of direction and execution to this
project and ultimately made it a success.
I would like to render my sincere thanks to all our college staff members, the
IPL authorities, audience support and largely to our project guide for their co-
operation, and highly valued support in formulation of this report.
I would also like to express my deep regards and gratitude to our
Cordinator SATYENDRA KUMAR PAL, for his invaluable help in formation
of the project and collection of the important database for the purpose of
completion of this project.

6. INDEX
Sr. No. Particular Page No.
1 INTRODUCTION 3
2 MORE ON IPL 5
3 IPL TEAMS 8
4 SWOT 11
5 GLOBAL NETWORK OF IPL 13
6 ABOUT ENGLISH PLAYERS AND THEIR VIEWS 18
7 THE DEATH OF ONE DAY INTERNATIONAL 20
8 SUCCESSFULL BUSINESS OF CRICKET 23
9 MEDIA BOYCOTT IN INDIA 31
10 ICL Vs IPL 35
11 ACTOR CROWE TO BUY IPL FRANCHIES 39
12 BCCI RELEASE DETAIL ON HOW IT WILL SELL IPL 41
13 BROADCAST 43
14 IPL MANAGEMENT SCHEDULE & SPONSORS 47
15 FINDING FROM RESEARCH 52
16 EFFECT IN INDIAN ECONOMY 54
17 EVENT MANAGEMENT 55
18 QUESTIONNAIRE 56
19 CONCLUSION 57
20 BIBLIOGRAFY 58

7. MANORANAJAN KA BAAAAAAAAP
As the person who presented the IPL to the world, you'd expect me to be full of enthusiasm and
anticipation for the ICC Twenty/20 World Cup in Sri Lanka and I'm certainly not about to disappoint! The
next two weeks or so, will be a colorful presentation of a form of cricket that offers instant appeal and as
the tournament progresses, the excitement will undoubtedly gather momentum right through to the final
on October 7th.
Of course, I'm hoping India will be there and unless something dramatic happens, they will certainly make
it through to the Super Eights. But after their first game against Afghanistan there is much work to do if
they're to make a bigger impact in the tournament. The margin of victory in Colombo (23 runs) was
comfortable enough but India will need a more convincing show against England on Sunday (23rd
September) if they're to win the group and theoretically give themselves a better chance in the next stage.
The T20 format is sure to divide opinion amongst cricket fans across the entire world just as the IPL has
done since its inception. There will be some who say the tournament is a frivolous 20-over lottery and
others who say its entertainment value and instant appeal make it an ideal alternative when set within a
framework with other forms of the game. My view is - and always has been - that they should all have
their own place in the spotlight at the appropriate time. Twenty/20 cricket is an opportunity to 'sell' the
game in an instant format and, as I've said many time before, the IPL was never intended to be a
tournament that challenged and suffocated the more traditional forms of the game. I'm sure the ICC feel
the same with the Twenty/20 World Cup. As a tournament, it's a breath of fresh air and a colorful example
of fast moving entertainment that provides some important variety for demanding, modern day spectators
who have plenty of choice when deciding how to spend their leisure time.
But I'm sure the traditionalists will already be looking forward to its conclusion and from an Indian and
English perspective, there will be cricket lovers looking towards the four-Test series between the two
countries in November and December. If that is the case, then that is absolutely fine and I, too, am
certainly looking forward to the Test matches in Ahmedabad, Mumbai, Kolkata and Nagpur before the
T20 format kicks back into action as a prelude to 5 One Day Internationals. But for now I shall be glued to
the T20 format in Sri Lanka. When all is said and done, the Twenty/20 World Cup is a world cricket
tournament, played by competitive professionals who simply aren't there for a carnival. And my own
competitive instinct desperately wants India to win it.

8. INTRODUCTION
The BCCI launched the Indian Premier League (IPL) on the
linesof football’sEnglish Premier League and the National Basketball League (NBA)
of the US. The IPL is a professional Twenty20 cricket league created and
promoted by
The BCCI and backed by the ICC. The Twenty20 league is set to debut in April
2008, with eight teams comprising a minimum of 16 players each. The league will
last for 44 days and will involve 59 matches. The IPL works on a franchise-system
based on the American style of hiring players and transfers. These franchises were
put for auction, where the highest bidder won the rights to own the team,
representing each city. The auction for the same took place on January 24, 2008
and the total base price for the auction was$400 million. The auction went on to
fetch $723.59 million. The Mumbai franchise owned by MukeshAmbani’s Reliance
Industries Limited(RIL) was the most expensive franchise - fetching $111.9 million
closely followed by Vijay Mallya’s United Breweries which paid $111.6 million for
the Bangalore franchise. Media house Deccan Chronicle won the Hyderabad
chapter of the IPL for $107 million, while India Cements’ Chennai franchise
cost $91 million.
Bollywood also made its presence felt with two of its leading stars bagging the
ownership of their respective teams - Shah Rukh Khan
and JuhiChawla’sRedChillies Entertainment buying out Kolkata for $75.09, while
PreityZinta and her beau Ness Wadia bought the Mohali team for $76
million.GMR , the infrastructure development group which who are involved in a
project for revamping the Delhi airport, bagged the ownership of the Delhi team
for $84million and the Emerging Media , consisting of its CEO Fraser Castellino,
Manoj Badale and Lachlan Murdoch and other investors won the rights for
the Jaipur franchise for $67 million.

9. Official logo of DLF IPL

10. MORE ON IPL
Indian Premier League (IPL)
Parent Company BCCI (Administrator)
Category Cricket Event
Sector Sports and Entertainment
Tagline/ Slogan MANORANJAN KA BAAP (King of entertainment);
An exciting annual T-20 cricket tournament with all international
USP cricketers playing together
STP
Segment Billions of people across the world who love to play or watch cricket
Target Group Men in the age group 15 and above globally
Positioning Entertaining T20 cricket tournament
Teams Portfolio
1. Mumbai Indians 2.Delhi Daredevils
3. Chennai Superkings 4. Royal Challengers Bangalore
5. Deccan Chargers 6. Rajasthan Royals
7. Pune Warriors India 8. Kolkata Knight Riders
Brands 9. Kings XI Punjab 10. Kochi Tuskers
1. Big Bash League (Australia)
2. Bangladesh Premier League (Bangladesh)
Competitors 3.MiWay T20 Challenge (South Africa)

11. Title sponsorship Rights: On February 13 2008 Indian real estate
Developer DLF universal secured exclusive rights to the ipl title
Sponsorship worth Rs 200 crore (over $50 million) for five years
Television Rights: on januari 14 2008 it was announced that a
Consortium consisting of india’s sony tv network and Singapore-
based world sports Group Secured the right of the ipl. The record
deal has duration of 20 years at a cost of $1.026 billion
On February 20 2008 :the auction of 77 players took place
inMumbai.Team India ODI and Twenty20 skipper Mahendra Singh D
honi andAustralianall-rounder Andrew Symonds emerged the
costliest Indian andoverseas players respectively
Each team:
will play the other seven teams home and away, the topfour
teams at the end of the group stages will proceed through to
thes e m i finals. The first match is slated for April 18 between Tea
m Bangalore and Team Kolkata
Team Composition:
All teams must have at least four players from their respective
Catchment Areas and four Under-22 players. The players From
Catchment Areas could be an iconic player, a Ranji player or an U-22
player

12. Team Composition:
All teams must have at least four players from their respective
Catchment Areas and four Under-22 players. The players From
Catchment Areas could be an iconic player, a Ranji player or an U-22
player

13. TEAMS
Mumbai Indians - owned by Mr. MukeshAmbani for
$111.9 million
Bangalore Royal Challengers - owned by Dr. Vijay
Mallya for $111.6 million
Hyderabad Deccan Chargers - owned by Deccan
Chronicle for $107 million

14. Chennai Super Kings - owned by India Cements and N
Srinivasan for $91 million
Delhi DareDevils - owned by GMR Holdings for $84
million
Kings XI Punjab - owned by PreityZinta, Ness Wadia,
Karan Paul (ApeejaySurendera Group) and MohitBurman
(Dabur) for $76 million
Kolkata Knight Riders - owned by Shah Rukh Khan,
JuhiChawla Mehta and Jai Mehta (Red Chillies
Entertainment) for $75.09 million.
Rajasthan Royals - owned by Manoj Badale, Lachlan
Murdoch, Suresh Chellaram (Emerging Media) for
$67 million

16. SWOT Analysis
1. IPL is one the most popularly marketed and branded cricket sports
event globally
2. IPL was the first sports event to be broadcasted live on Youtube
and Indiatimes
3. Involvement of top international players, big corporate and
celebrities make IPL a popular rage amongst spectators
4. Brand IPL is predicted to bring over $1.6nbn to BCCI in 5-10 years
through sponsorships and TV Rights
5. IPL is sponsored by popular brands like DLF, Coca Cola, Samsung,
Maruti, TVS, Parleetc
6. Has an extremely high global reach and appeal amongst cricket
fans
7. Involvement of international players has helped improve pool of
Strength local players
1.Controversies like Team ownership disputes, media rights,
suspension of Chairman etc caused problems
2.Conflicts with some other international cricket boards affected
Weakness brand image
1. Huge opportunity to leverage on popular brands through
advertising, merchandising
2.Huge cricket following can be tapped through advertising,
Opportunity involvement of fans and cricketers
1. Gaining popularity of other sports amongst youth and excessive
cricket will reduce appeal amongst people
2.Govt regulations regarding security, taxation, policies etc
Threats 3.Emergence of similar tournaments in other countries

17. Title sponsorship Rights: On February 13 2008 Indian real estate
Developer DLF universal secured exclusive rights to the ipl title
Sponsorship worth Rs 200 crore (over $50 million) for five years
Television Rights: on januari 14 2008 it was announced that a
Consortium consisting of india’ssonytv network and Singapore-
based world sports Group Secured the right of the ipl. the record
deal has duration of 20 years at a cost of $1.026 billion
On February 20 2008 :the auction of 77 players took place
inMumbai.Team India ODI and Twenty20 skipper Mahendra Singh D
honi andAustralianall-rounder Andrew Symonds emerged the
costliest Indian andoverseas players respectively
Each team:
will play the other seven teams home and away, the topfour
teams at the end of the group stages will proceed through to
thes e m i finals. The first match is slated for April 18 between Tea
m Bangalore and Team Kolkata

18. GLOBAL NETWORK OF IPL
➢
The Indian Premier League, which will wrap up its inaugural season on
June 1, is just the first step of a “grand vision” that will eventually lead
to the birth of a network of similar franchise-based models across the
major cricket-playing nations culminating in the annual Champions
League that will rival its football counterpart in terms of quality, money
and glamour, a top IPL official has said.
➢
England is working on developing their Twenty20 model; SouthAfrica is
convinced by the success of IPL and is already reviewing their current
franchise format; Cricket Australia may
launch their IPL version as soon as next year; and even Pakistan is
thinking seriously about starting their edition of IPL.
➢
“This is the grand vision,” IS Bindra, an influential member of the IPL
governing council, told Cricinfo. “The vision is to move cricketto the
next level, and get each league in each country to resemble the English
Premier League with an exciting mix of
internationaland national players. And then you have the grand Champi
onsLeague, like the UEFA model which has taken football to such
heights.”
➢
The immediate task is to start the Champions League as planned from
this year. Officials of the BCCI-backed IPL are understood to be meeting
a team from Cricket Australia in Mumbai on May 30
toexplore whether the event, involving the top two domesticTwenty20
teams from five countries, can be held in Englandbetween September 2

19. 8, when the ICC Champions Trophy inPakistan ends, and October 9,
when the India’s home Test series against Australia starts.
➢
“The problem is the four-day practice match on October 2-5. We will try
to work out a solution with Cricket Australia because the IPL franchises
who will be part of the Champions League will want to have their best
players available,” Bindra said.
➢
Bindra, who recently returned from a trip to Melbourne where
hebriefed the directors of Cricket Australia on the mechanics oforganisi
ng a franchise-based league there, said one of his focus areas after
taking over as the principal advisor to ICC in July would be to “ensure
that cricket moves to the next level in world sport” in this direction.
➢
The concept, Bindra said, is backed by senior officials of the major
cricket boards. Giles Clarke, chairman of the English and Wales
Cricket Board (ECB), “has expressed interest in the model” after
being briefed by Lalit Modi, the IPL chairman, last month; James
Sutherland, the chief executive of Cricket Australia, has confirmed
interest in staging an IPL-style competition the following
season;and Nasim Ashraf, the chairman of the Pakistan Cricket Board(P
CB), is “very keen to launch a similar tournament there” after having
deputed two representatives to participate in the planning stages of
the IPL last year and “learn from the process”.
➢
In fact, Cricket Australia had invited Bindra last month to brief its board
of directors on the concept at a resort near Melbourne onMay 7-
12. “There was a formal brainstorming session and aninformal briefing,
and the concept generated a lot of interestamong the audience which
included former cricketers like
AllanBorder and Mark Taylor. What I had suggested was a franchisemo
del similar to IPL. But there might have to be some localadjustments.

20. ➢
“For instance, when we discussed the IPL within the BCCI, the question
was whether the teams should be owned by the local state associations
or private franchises. Some of us strongly suggested the franchise
model because only then can you acquire top players for the teams and
make the competition truly global. But the BCCI is a non-profit body
and has to look after the state associations,
too. So a compromise was arrived at, and we have IPL team’s owned by
franchises and run in collaboration with state associations. But Australia
would have lesser problems since they have a corporate model of
governance and have much fewer associations — six, I believe,
compared to 30 in India,” Bindra said.

23. ABOUT ENGLISH PLAYERS AND THEIR VIEWS
English cricketers wanting to play in the Indian Premier League next
year may be asked to give away their central contracts by anadamant
ECB, which has made it clear that international engagement sare top
priority .England team Managing Director Hugh Morris has categorically
stated that the England Cricket Board (ECB) can release the interested
cricketers for only two weeks as scheduled Tests and ODI programmes
cannot be altered. And those wanting to go for the full event may be
asked to forego central contracts.“We will be playing Test matches in
the early part of May and clearly that will have an impact on the
amount of time that players may or may not go to IPL.“My
understanding is that the ICC, IPL and the ECB have made it very clear
from the word go that international cricket takes precedence over
domestic tournaments and I think that will be the case. That’s the very
clear message we get from ICC. I understand that is what IPL think as
well,” Morris was quoted as saying by ‘The Daily Telegraph’ .English
players are yet to sign this year’s central contracts with the ECB, but
there is every possibility of a standoff between players andthe Board.“I
think we’ve made it very clear that we are very happy for the players to
have a window of opportunity for the players to play in the IPL,” said
Morris.Last year at the IPL, the Australians were only there for 25
percent of the time because they had a Test series in the West Indies,”
headded.As per IPL rules all cricketers participating in the Twenty20tou
rnament need a ‘No Objection Certificates’ from their respectiveboards.
Kevin Pietersen has said he did not stay up all night in Jamaica, where
he was on tour with the England side, awaiting the results of the IPL
auction on February 6. Pietersen emerged the big winner along with
team-mate Andrew Flintoff at the event in Goa, earning annual

24. contracts worth US$1.55 million each, making them the highest-earning
players in the league. However, Pietersen said he was wary of flaunting
around his dollars while his friends were coping with the global
economic crisis.

25. THE DEATH OF ONE DAY INTERNATIONAL
The success of the IPL has made it clear that something has to give to
accommodate it, and on the current evidence that something will be the 50-over
game When you consider how much the Indian Premier League borrowed from
World Series Cricket, it¹s quite ironic that its success might lead to the eventual
extinction of the pajama cricket that was the cornerstone of the Packer
revolution. As much as World Series cricket was about fair pay, improved TV
coverage and superior marketing of the sport, it was also about establishing one-
day cricket as a distinct entity, played
incoloured clothes, under lights, and in front of crowds that cameexpecting to
be entertained .It was razzmatazz with some substance. Packer¹s focus was on
gladiatorial fast bowlers, and the stroke players that could take them on. Three
decades later, the IPL advertised its players as warriors. When Andy Roberts
fractured David Hookes¹ jaw with a vicious bouncer, people knew that the World
Series wasn¹t some hit-and-giggle enterprise.
TheIPL had a similar moment, when Zaheer Khan left Dominic Thornelylooking
like a young Mike Tyson had seen to him. Packer was a pioneer and an original,
and the IPL¹s copycats succeeded because they took his blueprint, adapted it to
an Indian context, and threw in a dash of Bollywood for good measure. This year,
after an uninterrupted run of 28 years, Cricket Australia pulled the curtain down
on the annual tri-series. It¹s fair to say that its decline had mirrored that of the
one-day game. After the spectacularSuccess of the ICC World Twenty20 in South
Africa, andthe inaugural IPL season, the one-day game is on life-support, and it
may only be a matter of time before the plug is pulled. Crowds and television
audiences caught in the thrall of the Twenty20 game are unlikely to shed a tear.
It¹s amusing to hear greats of the past talking of how the IPL¹ssuccess could have
dire consequences for Test cricket. Nothing could be further from the truth. The
Test-cricket constituency is a distinct one, and it generally consists of people who
have played the game at some level, whether that¹s back garden, park, first-class
or international. More importantly, it¹s a group of people that appreciate what
Milan Kundera called Slowness, those not obsessed with instant gratification.
Such fans will never abandon Test cricket for the crash-bang-wallop thrills that
Twenty20 offers. He or she may go and watch Dumb and Dumber, but it¹s never

26. going to replace 400 Blows or In the Mood for Love in his affections. Sadly, one-
day cricket has no identity. In that respect, its like your stereotypical Bollywood
movie with the hackneyed script that tries to have something for everyone, and
ends up having nothing. It says much about the lack of imagination of those that
administer the game that the 50-over game has evolved so little since the
Packer years. Compare that with LalitModi. You may not like the man or his
hubris, but he has taken an existing concept, fine-tuned it, and ensured that the
cricket world will never be the same again. After Sunday night¹sfinal, which could
have been scripted by Gregory Howard of Remember?
The Titans fame, Modi and the IPL hold all the cards, while the ICC and other
boards have next to nothing to bargain with.
The last World Cup in the Caribbean was a fiasco, an object lesson in how not to
organise an event. Poor crowds, overpriced tickets, a lack of atmosphere and an
interminable schedule all combined to make it perhaps the worst of all major
competitions.Incontrast,theIPL¹sheadhonchos didn¹t behave like stentorian school
masters, and theentertainment package that accompanied the games attracted
everyone from five-year-olds with temporary tattoos to middle-aged women who
had decided to forego a staple diet of TV soaps. Where now for the IPL? After
what happened on Sunday night,there¹s little doubt that the second season will
be huge. Despite the concerns of the ECB and others, every single one of the
world¹s top players is likely to take part. If they do try to prevent the likes of Kevin
Pietersen from playing, they¹ll only end up being checkmated like the Australian
Cricket Board were after Packer¹s bold gambit. What is likely to happen is this:
Both England and Australia, and perhaps South Africa and Pakistan too,
will endeavourtojazz uptheirown T20 events so that they can at least compare to t
he IPL.
AChampions League will surely result from it, because the stupendous response
in India has confirmed that people are ready to invest both time and money to
watch the best play the best, even if it’s only over three hours.
The franchises, none of whom are likely to be too perturbed by the huge amounts
invested in the first year, also have a role to play. Manoj Badale, of the Emerging
Media group that owns the Rajasthan Royals, reckoned that it would take
a couple of years for the club culture to truly take root, but you can rest assured
that teams like Rajasthanwon¹t be spending the next 10 months idle. The reality is
that no league can prosper if it operates only over six weeks.

27. American Football has the shortest season of any major sport, but even that lasts
16 weeks, and then a month of play-offs. The football [soccer] seasons in Europe,
the NBA in North America and Major League Baseball all last much longer, which
is why they become such an integral part of fans¹ lives. What does the Indian
cricket fan do now? Next up is a tri-series in Bangladesh, followed by an Asia Cup
that features teams like Hong Kong.It¹s the classic champagne-followed-by-flat-
beer scenario, and it will be interesting to see what the TV ratings are like. Back
when Doordarshan, the national broadcaster was all we had, everyone watched
it. Then ,with the onset of cable TV, no one bothered.
The IPL has created a revolution, especially in the fandemographic, but has now
left town. For the moment, the talk is of creating a four-week window, most likely
in April. It¹s only a band-aid solution. In the long run, we¹re looking at a three-
month season where teams play weekend games and the occasional midweek
one as they do in the major football leagues. Those will alternate with Champions
League games featuring the top sides .A six or eight-month period might be set
aside for Test cricket and other bilateral contests, but the fact is that cricket needs
a 50-overs-a-side game between India and Hong Kong like it needs a hole in the
head .After watching McGrath against Jayasuriya and Warne against Ganguly ,
why would anyone settle for such mediocrity? Unless one-day cricket can reinvent
itself, and four innings of 20 over’s each is the best suggestionI¹ve heard, it has
one foot in the grave, with the fact that the World Cupis the jewel in the ICC
crown being the only thing keeping it alive.It¹s an opinion that even players share.
Stephen Fleming was NewZealand¹s finest captain, the one who led them to their
only major one-day triumph, the ICC Knockout in 2000. ³I am worried about the
amount of one-day cricket, how much appeal one-day cricket is going to have
with tournaments like this,² he said. ³I think the majority feels that it could cause
a problem for the international calendar.²The response to the first season of
World Series Cricket, with the forces of orthodoxy ranged against it, was so
lukewarm that a desperate Packer was reduced to counting the cars in the
parking lot.
NoonesawModi doing anything similar, and the perfectly scripted final hasguarant
eed that all the franchises will be counting next year are
evenbigger gate receipts. As for one-day cricket, the message has beenbellowed
out through a foghorn. Transform or perish.

28. SUCCESSFULL BUSINESS OF CRICKET
At the time of going to press on April 24, Indian Premier League had
produced only two last-over finishes, only three outstanding
battingperformances, a minor lathi charge and temporary darkness at E
denGardens.However, this Twenty20 jamboree was always expected to
be as much about the game as about the associated things and
atmosphere. A bloke fell out of a stand at Eden as he strained to catch
aglimpse of Shah Rukh Khan. Skimpily-
clad cheerleaders are complainingof being leered at. Social historian
RamchandraGuha, on the other hand, is fulminating in protest
against their presence. Board of Control for Cricket in India’s version of
theEnglishPremier League remains a cricket tournament, but only just s
o.Naturally, while some of the old faithful are keeping away, newer
crowds are coming in to drive viewership data beyond the boundary.
Depending on where you stand, a crowd is also a section of consumers
and target audience. Naturally, advertisers are taking a fresh look at
their strategies and debating mid-course corrections.

36. MEDIA BOYCOTT IN INDIA
➢
The inaugural Indian Premier League was facing a media boycott on
Thursday after the influential Indian Newspaper Society joined calls for
“offending” accreditation conditions to be lifted.
➢
The Indian media has protested loudly over the IPL’s decision to ban
websites from covering matches and to prohibit
internationaland local news agencies from supplying photographs to on
lineclients.
➢
“The accreditation terms failed to address the issues of
intellectualproperty rights belonging to media as well as issues of pressf
reedom,” INS president Bahubali Shah said in a statement.
➢
“The Indian Newspaper Society hopes a serious attempt will be made
by the Indian Premier League to remove offending terms and
conditions for media accreditation.
➢
“In the absence of remedial action by the Indian Premier League,
members of the Indian Newspaper Society will be forced to take an
adverse view on the question of coverage of IPL matches.”
➢

37. The Twenty20 competition, promoted by the Indian cricket board and
featuring stars from around the world, opens April 18. The deadline for
accreditation was Thursday.
➢
The London-based international News Media Coalition called the
accreditation terms “a serious and unprecedented curtailment of the
freedom of the press to fully report events of public interest.”
➢
The NMC focuses on the threat from excessive controls on the flow of
news to the public, and is supported by newspapers, agencies and press
freedom bodies around the world.
➢
The Hindu, a leading broadsheet, attacked the IPL’s policies in ascathing
editorial.
➢
“Greed and arrogance and a total lack of common sense seem to be
driving the IPL along a path of confrontation, which will surely bring on
a media boycott,” the daily predicted.
➢
The IPL tournament lines up eight teams bought by franchises who
selected their players via a multi-million dollar auction last month.
➢

38. The tournament marks the first time that international cricketers will
put aside national allegiances to play for privately-owned and city-
based teams.
➢
Top cricketers have been offered huge pay packets to take part in the
44-day, 59-match extravaganza across cricket-mad India.
➢
Moves by sports organisers to curb media rights have largely failed in
the past.
➢
FIFA tried imposing similar restrictions on photo coverage of the2006
World Cup but backed down under a threat of a worldwide boycott.
➢
In September last year, organisers of the Rugby World Cup settledat the
last minute after a long dispute over media rights.
➢
Two months later, global news agencies boycotted the coverage ofthe
first Test between Sri Lanka and Australia in Brisbane afterCricket
Australia imposed similar restrictions.
➢

39. A compromise was reached after the match to allow the agenciesto
cover the second Test in Hobart.

40. ICL Vs IPL
➢
One of the most hotly debated issues in Indian cricket right now is the advent of
the rebel Indian Cricket League and whether it stands chance against its more
high-profile and official cousin, the IPL.
➢
The jury is still out on whether the ICL can survive the competition, but as of now
the Bosses at the Easel owned Zee group are going all-out to sell the ICL product.
➢
The Essel Group’s Indian Cricket League or the ICL flaunting its big names — Brian
Lara, Chris Cairns, MarvanAtapattu and Inzamam-ul-Haq are in India gearing up
for the kick off on Friday the 30th of November.
➢
Lara’s delayed arrival had raised speculation that he may be pulling out.
➢
But the former West Indian captain says he always intended to keep his
commitment even though this league is totally unofficial and does not have the
backing of the ICC.
➢
“The ICC is trying to encourage new countries like China andAmerica to play
cricket. I am disappointed it is not supporting a league where so many
international stars are participating,” said Brian Lara.
➢
The main difference between the ICL and the soon to be launched IPL or Indian
Premier League is clearly the star power.
➢
The IPL has already signed on 50 of the top current players in the world. But most
cricketers believe that there will still be a place for the ICL.

41. ➢
It is a safe haven for recently retired players and those who are on the fringes of
domestic cricket in India.
➢
“Cricketers have been brave to defy their national boards inseeking this
opportunity to play in the ICL,” said Chris Cairns.
➢
However, the biggest difference between the official IPL and the unofficial ICL
is sponsorship.
➢
While the IPL hopes to raise 1000 crores from TV rights, the Essel group backed
ICL still does not have any sponsors. It has only got partners for drinks, uniforms
and travel. But maybe that is to be expected for a new venture.
➢
“Essel group has truckloads of money,” said NavjotSidhu, NDTV’ scricket expert.
➢
So, the ICL is the definite underdog, but they have promised slick coverage, great
action and more importantly a platform for players to earn more money.
Indian Premier League(IPL)- Why it succeeded while Indian
Cricket League (ICL) failed?
Cricket is definitely the most lucrative of markets for sponsors in
India: anything related to cricket sells! There are many cricket
tournaments that happen round the year but as per as the Indian
sponsor is concerned there is none greater than the IPL. Th e Indian
Premier League or IPL is currently valued at 3.7 billion USD - 4.1
billion USD(according to various estimates) which makes it the 6th
highest valued sporting event in the world and higher than even the
ICC Cricket world cup. Compare another piece of interesting data.

42. The ad rates during the recently concluded ICC Cricket world cup
for a 10 seconds slot were at INR 3.5-4lac ( it reached a high of INR
17-18 lac during the India-Pakistan semi final match). The ad rates
for IPL3 were at 4.5-5 lac for a 10 second slot and it is expected to
see a rise of 30-35% this year, which implies an ad rate of around
6-6.5 lac INR for IPL4 that is more than 1.6 times the Ad rates for
cricket's biggest tournament held once in 4 years. According to a
global sports salaries review, IPL is the second highest highest paid
league based on first team salaries on a pro rata basis, next only to
NBA.
But amidst all the success for IPL, one question still lingers on:
Why did ICL ( Indian Cricket League) , its predecessor, fail to
replicate the IPL success story despite having the first mover
advantage in the market. Let's analyse the reasons and the business
lessons that can be drawn from it:
1. First Mover- Not Good Enough: The ICL was started in the
year 2007 by Zee Entertainment Enterprises under the leadership
of Mr. Subhash Chandra. The timing of this launch was extremely
well planned as the Indian cricket team had just returned after a
humiliating first round defeat in the World Cup. Moreover ICL
managed to rope in its plans cricketing legends including Kapil
Dev. The plan was simple creating content for its own sports
channel and also generating revenues through advertisements in
various forms. They quickly managed to attract some of the best
Indian new talent and a bunch of retired foreign players. They
expected the BCCI(Board of Control for Cricket in India) to draw
out an olive branch and come to the negotiation table. Instead the
move backfired !
The BCCI barred the ICL from using its stadiums and also managed
to ban the foreign( with the help of other cricket boards) as well as
the Indian players who had associated themselves with the league
from representing their national sides. The BCCI also promised to

43. launch its own league within a year. This flexing of muscle by the
BCCI literally crippled the ICL and blew the air out of their baloon.
2.Total Control vs Franchise model: The ICL model was one
which was based on total control by Zee right from managing the
event to the team.They believed that their model was ne w &
innovative and hence they should reap the maximum benefit out of
it. But they overlooked a very simple fact- the replicabilty of their
model. The BCCI in its own league IPL opted for a franchise model -
it not only brought additional expertise on the di scussion table but
also minimised the risk for BCCI considering it to be a financial
gamble at that time. The ICL did realize their mistake and even
managed to sell a stake in their Kolkata team ( Bengal Tigers) to
actor MithunChakraborty for an undisclosed sum, but it was too
little, too late !
Bottomline: There is no substitute for collective wisdom -
so do consider the pitfalls if you tend to ignore it !
3. The Target Market: The target market for ICL was India but it
failed to attract any of the star players in its lineup from the Indian
Team due to the stern warning issued to players from the BCCI.
The IPL on the other hand featured each of these star players and
hence created a greater association of the audience with the
franchises, right from its inception.
4.An Open vs Closed system: The IPL team as well as player
auctions were done in a more transparent and open manner and
was even telecasted live on television. An open system naturally
enhanced the credibility factor for IPL. On the other hand IC L was
all about undisclosed sums and rumors doing the rounds.
5.A late mover does win at times: The IPL started late and
hence identified the loopholes in the business model of ICL to a full
extent. Being a first mover is an advantage for certain, but
sometimes being a late mover enables one to identify the challenges
that one will face in business in a much better way.

44. ACTOR CROWE SET TO BUY IPL FRANCHIES
Academy Award-winning actor Russell Crowe and friend Peter Holmes are all set
to buy a franchise in the newly launched Indian Premier League (IPL) cricket
event, a report said here yesterday. Crowe and Holmes, who own the South
Rugby League Club, may well hire players like Australian captain Ricky Ponting and
fiery pacemanBrett Lee to play for the Rebirths cricket side in Indian city of
Mumbai next year, a report in the Sun-Herald reported. The proposed alliance
between South’s and the IPL continues afresh approach to sporting investment by
Crowe and Holmes a Court. They have announced a plan to abolish poker
machines inside the
Southsfootball club and the Rabbitohs have been the subject of a six-
partdocumentary.TheSouths, a football club of considerable merit, is tinkering
with the idea of launching a cricket side to take part in IPL, which commences
with a Twenty20 event next year in April. Earlier this year the club formed a
‘global partnership’ with English club Leeds. The two clubs will play a trial
match in Jacksonville, Florida, on Australia Day next year. Crowe’s global appeal
as an Academy Award winning actor has allowed South’s to try things other clubs
could only dream about. He had prime time on ESPN’s top rating Monday Night
Football show to talk about his efforts to rebuild the Rabbitohs and their US trial
match, the report added. Organisers of the IPL are seeking applications by
potential owners or investors in franchises, which will contest a Twenty20
tournament in
India next April . The top two teams from the IPL, as well as those fromTwenty20
competitions in Australia, England and South Africa will enter an international
Champions Twenty20 league. That league will offer $5min prize money to the
winners

46. BCCI RELEASE DETAIL ON HOW IT WILL SELL IPL
India’s cricket authorities released
termsfor owning teams in their proposed IndianPremier League, projecting the fr
anchises as both a profit-makingbusiness opportunity as well as platforms for
corporate branding. Theprospectus, however, doesn’t set any minimum bid price
for tenders setto be floated later this month. BCCI vice-president and chairman of
Indian Premier League, LalitModi Successful bidders will get to keep 80% of
revenues in the first twoyears of operations.Their share gradually goes down to
50% in year 11. Revenues areexpected to be generated through television rights,
sponsorships, tickets,food and other sales as well as premium and box seats.The
75-page document, which comes with interspersed pictures ofcricketers, notes
that the league’s format of just 20 overs per team isone that is now most
preferred by fans of the game.
It claims that 76% ofIndian cricket fans favour it over one-day matches and five-
day Testmatches and notes how it will get high television ad rates
During the recent India-
Pakistan cricket series, Test matchesshown on channel Neo Sports attracted
Rs3 lakh for a 10-second spotwhile one-day matches got Rs5.51 lakh for a similar
slot.But, a similar spot during the final of the Twenty20 World Cup
inSouth Africa earned broadcaster ESPN Star Sports Rs800,000, theprospectus
notes. The league will be “a must have, prime time
contentfor broadcasters” who will have 12,744 10-second ad spots during atypical
season, the prospectus said.Other than suggesting what ad spots might sell for,
the prospectusgives little clues on suggested prices for those aspiring to buy
teams.“The bid will require each bidder to state the total franchisee fee theyare
offering for an initial 10-year period,” it says.In earlier interviews, the league’s
chairman and vice-president ofthe Board of Control for Cricket in India, LalitModi,
had said the pricewould be $50 million (Rs198 crore). The
league will take “cricket to awhole new level that once upon a time ago seemed
like a fool’s dream,”Modi wrote in the prospectus.“It means we finally revive
domestic cricket.” Apart from thefranchise fee, a bidder would have to pay player
and staff salaries,stadium leases, security, travel and accommodation.The league
will publish an intention to tender (ITT) later
thismonth and the auction of players will follow immediately after thefranchises

47. have been awarded. The ITT will name cities and stadiumterms with bidders
allowed to bid for multiple locations.
The league is scheduled to begin in April at the start of India’sfiscal year when
new advertising and marketing budgets kick in. Somemajor sponsors of cricket
had mixed reactions to owning teams.One top official at Pepsico India
Holdings Pvt. Ltd, who didn’twant to be named, said his company wasn’t
interested and that
“ourcalendar is full.” A Bharti Airtel Ltd spokesperson said it was“premature” to
discuss buying a team. Future Group chairman KishoreBiyani said: “There would
be a very strong chance we will participate.”
IPL Schedule 2009
The DLF Indian Premier League will be played from April 2009onwards. Below is
the IPL schedule for all the IPL matches games in theIPL.You can get the IPL
match timings also below.

48. BROADCAST
Broadcasters for DLF IPL 2012
The television, internet and mobile right-holders for DLF IPL 2012 have been announced.
The fifth season of the high-profile Twenty20 league will be telecast on TV around the world
and Indiatimes will live stream matches on the Internet.
Below is the list of broadcasters that will air the matches live on TV in their respective
regions.

49. Broadcasters Territory
ITV United Kingdom
Rogers Canada
Setanta Ireland
NEO United States
Echostar United States
Astro Malaysia
Super Sport South Africa & Sub-Saharan territories
Pehla Platform Middle East
PCCW Hong Kong
Star Hub Singapore
Set Max Indian sub-continent
GEO SUPER Pakistan
Sports Max Caribbean Islands
Carlton Sports Network Sri Lanka
DLF IPL 2012 on INTERNET
India: 5 minutes delayed feed on Indiatimes.com and Indiatimes channel on Youtube
Accessible via:
http://ipl.indiatimes.com
http://www.youtube.com/indiatimes

50. IPL MANAGEMENT, SCHEDULE & SPONSORS
IPL MANAGEMENT through checklist method
 Launching a tender for stadium
 Discussion about profit proportion
 Checking infrastructure of stadiums
 Capacity of crowd
 Appointment of event planner
 Branding of each team name and logo before one day of match
 Printing of tickets
 Slot to vendors for selling franchisee products
 Security for both staff and crowed
 Vip slot to vip people
 Broadcasting
 Celebration arrangement after match
 Arrangement of press conference

51. SCHEDULE

55. SPONSORS

57. FINDING FROM RESEARCH
A research was conducted among 400 people in the Nagpur city. In this
serveymany question was asked related to IPL and their response was recorded.
83% people follow IPL and 17% don¶t follow IPL.
44% did not miss a single match, 38% favourite teams matches only, 12%match
highlights, and 6% only on holidays, Sundays and weekends.
58% found a sustained interest level throughout the match, 34% surfedthrough
the channels and 8% are not interested.
63% because of crisp timing, 29% others factors attract them, 5% saidthat
Bollywood stars tempted them to watch, and 3% found
entertainmentvalue.
62% preferred 8 to 11 pm, 12% no specific time to watch TV and equalnumber
preferred to watch TV after 11 pm, 9% preferred afternoon slotof 2 to 5
pm, and 5% preferred morning time of 7 to 9 am
Only 24% did miss out on their favourite TV programs, and 76%answered
negatively
60% said that IPL brought about a change in their viewing habit, 11%said that
viewership pattern changed to certain extent, and 29% felt that itdid not affect their
viewership pattern in any way

58. 38% feel that TRP of reality shows affected the most, 30% feel newschannel would
have suffered that most, 28% said family soaps wereaffected, and 4% feel that other
channels affected
37% feel that IPL is all about aggressive marketing, 31% said that
greatfuturistic strategy, 26% feel that IPL is just a 45 days of masala, and 6%feel
it is threat to TV and cinema

59. EFFECT IN INDIAN ECONOMY
Effect of IPL in Indian economy is long term. During this short span of
time wecan not see much more effect in Indian economy. But there are definitely
someeffects in our economy. It creates a good impression in the mind of
the peoplefrom all over the world that india can also organise such a big event and
itseconomy is also very stable. It definitely increases the amount of
foreigninvestment in india. Now many foreign companies want to invest in the
Indianmarket. Foreign investors want to invest their money in Indian stock
exchange.It reflects in the stock exchange. we can see that amount of
foreign investmentincreases day by day.Anothereffect of IPL in Indian
economy is that people from all over the worldcome to know about india after IPL.
Earlier people from all over the world onlyknows some of the places like
Mumbai, Bangalore, or Delhi. But after IPL,many places like
Hyderabad, Cuttack etc are known to the world now. Thisgives them an
opportunity to know about this cities and it increases thedevelopment in these areas
also.IPL may have an effect in our tourism industry also. To see the IPL
matchesmany foreigner comes to india. This definitely increases the no.
Of tourist visitindia. From them india can earn much more foreign currencies
which effectsIndian economy. Earliar people from other countries only know some
of the cities of india. But after IPL they came to know about different
beutifullplacesofindia. After seeing this in television they eager to come
to india to visit those places

60. EVENT MANAGEMENT
Event management in ipl is given to highly reputed event Management
Company which has capacity to manage the crowed and give comfort
to everyoneand for earn maximum profit for the ipl.
Event management is covered such things
Taking a all the checklist from the ipl authority
List of vip
List of stadiums
Finding a vendor for franchise products
Slot to sponcers
Printing of team banners IPL banners sponsors banners
Printing of tickets
Arrangement of opening ceremony
Security arrangement
Food arrangement
Cheer leaders
Anchors arrangement
Players security and evening party arrangement
Fire brigade arrangement
Doctor arrangement
Advertisement in different types of media
Light and Sound etc…

61. QUESTIONNAIRE
 How DLF introduce IPL?
 How DLF Sale IPL franchisee?
 Who managed all the things?
 Swot analysis
 What is BCCI view about IPL?
 What is English players view about IPL?
 What Ranji players think about IPL?
 What owners got from IPL?
 What sponsors got from IPL?
 Broadcasting expense for IPL
 What crowed says about ipl?
 How Indian economy effected by IPL business?
 How the event is managed
 What Lalitmodi says about IPL?
 How the event is managed?
 What is effect of IPL on ODI?
 What media says about IPL?
 How IPL sales?

62. CONCLUSION
The whopping success of IPL has not only ensured that teams like Jaipur,Kolkata
and Mohali are likely to break even in the first year itself, but alsotransformed the fortunes of
its telecaster Sony Set Max. The biggest gainer,though, is arguably BCCI ± which is
projected to rake in a profit of Rs 350crore from IPL in the first year itself. This would
be more than BCCI¶s profit of Rs 235 crore for all of 2007. In all, IPL will bring
revenue of Rs 1,200 crore a year into cricket, more than double the government 1$
entire sports budget of Rs490 crore. The Set Max channel l$ revenue marketshare
has risen from a pre-IPL level of 5.7% to 28.8%. Its share of prime time has gone up to
29%, higher than thecumulative marketshare of the top nine Hindi general entertainment
channels.From next year, Sony is projected to gross about Rs 650 crore in
advertising revenue for about 45 days of IPL, which would be 7% of the entire
estimated tv ad revenue of around Rs 9,000 crore for the whole year. Ad rates for 10-
second spots, which were at Rs 2 lakh per 10 seconds at the start of the tournament, have climbed
rapidly to Rs 5 lakh and look set to rise further to Rs 10 lakh for the final, says the report.
This would be even more than the Rs8 lakh per 10 second rate for the nail biting
T20 World Cup final between India and Pakistan last year. IPL¶s success has also
rubbed off on the franchisees. According to the report, teams like Jaipur, Kolkata and
Mohali, which have not spent much on franchisee fees, are likely to break even in the
first year itself. From this we can conclude that IPL is now a global event and it
has taken cricket to the next level. Some of the critics criticize IPL. They say that
players are not playing only for money and when players playing in IPL matches theyd on 1$
feel that they are playing for the country. In spite of having some negative point of
IPL, there are many advantages. So looking at positive side we can saythat IPL is becoming a
global event. Now Indian economy is growing at a rapid pace, so much that people
from all over the world are now looking towards India.

63. BIBLIOGRAFY
 www.iplt20.com
 Ipl.indiatimes.com
 www.ipl.com
 www.setmax/ipl/info.com
 Wikipedia.com
 Red carpet/Sports Division
 IPL Crowed
 Special thanks to IPL event management team

64. Some movements from IPL