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tactics


          strategy
artefacts
ARtefacts




 ideas
artefacts
           ARtefacts




            ideas


location     group      universal
           shopping    healthcare
foursquare   groupon        nhs


             artefacts
             ARtefacts




              ideas


 location      group      universal
             shopping    healthcare
foursquare   groupon       nhs




 location      group     universal
             shopping   healthcare
today
future


today


past
future


today


past
history
scenarios




history
scenarios

near future




history
scenarios

near future

measurement


history
1. artefacts and ideas
  are the same thing
1. artefacts and ideas
  are the same thing

   2. no hierarchy
1. artefacts and ideas
  are the same thing

   2. no hierarchy

      3. unified

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