2. Mission
To make online learning
accessible, interactive,
individualized, and fun.
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3. Problem
• Private lessons are the best way to hone a skill,
but they entail finding, scheduling, and traveling
to a qualified teacher in your area.
• Online learning – though convenient – can be an
impersonal, “one-size-fits-all” experience.
• Finding new students and clients is a challenge
for teachers, and counselors.
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4.
5. Market Opportunity
• 83% of Americans use the Internet to pursue
their hobbies. (Pew Internet Project)
• 30% do so on a typical day. (Pew Internet Project)
• Americans spend $75 billion a year on their
hobbies. (National Geographic Channel)
• By 2014, e-learning will reach a dollar volume
of $49.6 billion. (Ambient Insight)
• Global private tutoring market is projected to
surpass $102.8 billion by 2018. (Global Industry Analysts)
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6.
7. Additional Revenue Sources
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• Supplemental Fees to Archive and Access
Video Lessons
• Annual Membership Fees to Give Students
Ongoing Site Discounts and Privileges
• Targeted Advertising Revenue from Relevant
Ad Placements
15. Competitive Advantages
• Live one-on-one video
• Catering to individual skill levels and
learning preferences
• Exclusive institutional alliances with leading
hobbyist organizations, such as:
• Crochet Guild of America
• US Poker Federation
• National Association of the Deaf
• Professional Photographers of America (PPA)
• Optional instant online access to teachers
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16.
17. Customer Acquisition Strategy
• Strategic Alliances with National Hobbyist
Organizations to Recruit Teachers Students
• Vertical Market Advertising on Hobbyist Websites
• Viral Marketing Campaigns to Enlist Teachers and
Students in Attracting Users
• Special Introductory Rates to Encourage Trial
• Public Relations Campaign
• Search Engine Optimization and Marketing
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18. Initial Customer Acquisition Costs
• $100,000/Marketing Budget
• Estimated Yield = 10,000 New Students and
1,000 New Teachers
• Cost Per New Student = $10
• Lifetime Value Per New Student = $250*
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