1. Social Media Optimization Goodwill Industries of Ohio

2. What We Are TALKING About What is Social Media (SM)? Where’s the ROI? How can we leverage locally?

3. What is Social Media by Definition? Social media is a term used to describe the type of media that is based on conversation and interaction between people online. With Social Media, the customers are in control. LISTEN, CONVERSATE, ASSOCIATE What is SM?

4. What is SM?

5. The Tools of the Trade What is SM?

6. Let’s See What They’re Saying Now What is SM?

7. 4 Steps to Set Social Media Strategy P O S T PeopleAssess your customers’ social activities Objectives Decide what you want to accomplish StrategyPlan for how relationships with customers will change Technology Decide which social technologies to use What is SM?

8. Most Important Mistakes NOT To Make To be successful in Social Media, we MUST LISTEN : YOU ARE NOT IN CONTROL CONVERSATE : SOCIAL MEDIA IS TWO-WAY, STAY ENGAGED ASSOCIATE: INTEGRATING WITH FAN-BASED FOLLOWING ESTABLISHES CREDITIBILITY Where’s the ROI?

9. So, where the opportunity (ROI)? Generate Awareness of Donation Drives and Donation Drop-off Centers Promote Sales at Retail Locations Educate Audience of Mission Where’s the ROI?

10. Generate Awareness of Donation Drives & Drop-off Centers Highlight ONE store location and ONE attended donation per week Keep in close proximity Post / tweet in evening / weekends to reminder donors to “clean out closet” Post / tweet in the AM to reminder donors to drop-off donations Reward independent drives by posting photos

11. Promote Sales at Retail Locations Hype local high season with store specials i.e. prom, Halloween, back-to-school Run “in-store only” give-aways to create exclusiveness “Come in today and mention secret FACEBOOK TWITTER code for extra 50% off!” Feature theme of the week Vintage t-shirts, Living Room Make-over, New Suit

12. Educate Audience of Mission Lead with mission as the positive difference of donating to Goodwill Tell stories of successful mission recipients Explain simple formula of donation = funding

13. Which Partners & Why? Leverage Locally

15. Promote Sales at Retail Locations

17. Bring a face to your brand. Connect and be social!Leverage Locally