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Podcamp Toronto 2010 Telling My Story:  Social Media and Union Politics Glenn McKnight Global Catalysts Consulting Services
Overview ,[object Object]
Campaign Strategy
Campaign Tools
Election Results
What worked
What didn't work
Recommendations
Background ,[object Object]
Presentation detailing the social media tools and techniques to build candidate awareness for the presidency of one of Canada's largest union of 22,000 members
The tools including video, Slideshare.net, Soundslides, Youtube, Blip.tv, Animoto Local online newspaper,  Wordpress and  more
Campaign Strategy ,[object Object]
Long history as an auto worker
Establish credibility as a legitimate union member
Campaign Tools
 
Identify the issues ,[object Object]
Currency
Relevancy
Economy
Politics
More
 
 
 
 
 
 
 
Approach
Approach ,[object Object]
Short
Comedic
Edgy
Grasp attention

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Telling My Story: Social Media and Union Politics