HAUNTCON 2011 PR ON THE CHEAP

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Glenn McKnight

Short PR presentation by Jason Dasti and Glenn McKnight at Hauntcon 2011 Basic ideas for a successful campaign

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PR on the Cheap Jason Dasti And Glenn McKnight

Topics Press Releases Social Networking Blogs

The Hook A successful publicity campaign using a press release requires a good story. You need to come up with something original about your site that will be interesting to the general public and not just to people involved in your niche subject

What is the buzz? Professional Communicators ,[object Object]

64% of respondents who issue releases say they target them most often to print outlets

23% send them to online news and financial sites

45% don’t see releases as relevant as they once were because of the growth of social media and the ability to target reporters and editors in more personalized, direct ways

Traditional Vs Digital PR ,[object Object]

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HAUNTCON 2011 PR ON THE CHEAP

1. PR on the Cheap Jason Dasti And Glenn McKnight

2. Topics Press Releases Social Networking Blogs

3. The Hook A successful publicity campaign using a press release requires a good story. You need to come up with something original about your site that will be interesting to the general public and not just to people involved in your niche subject

5. 64% of respondents who issue releases say they target them most often to print outlets

6. 23% send them to online news and financial sites

7. 45% don’t see releases as relevant as they once were because of the growth of social media and the ability to target reporters and editors in more personalized, direct ways

9. Format: double-spaced

10. Target: Media outlets

11. Track-able: placements

12. Lifespan: usually short

13.

14. Format: multimedia

15. Target: Layered

16. Track-able: variable

17. Lifespan: infinite bounce

18. Share-able: yes, yes, yes!

19.

20. Enter the key words for your Press Release, such as topics, news, company etc. This is for online search purposes.

21. Enter the body of your Press Release

22. Contact Information, name, phone and email

23. Distribution

24.

25. Talkers

26. Lurkers

27. Authorities

28. Influencers

29. Journalists

30. Bloggers

31. Followers

32. You

33. Everyone!

34.

35. Quick News Bytes http://www.quicknewsbites.com/

36. Muck Rack http://muckrack.com/

37. Twibes http://www.twibes.com/group/Journalism?id=

38. Twellow http://www.twellow.com/

39. Narrow Casting Haunters Digest Haunt Forum Halloween Forum Hauntworld Forum Halloween Vlogs/Blogs Other haunt/Halloween related Blogs in your area

40.

41. Low or no cost

42. Self-managed

43. Results

44. CONS

45.

46. Time-saver, monitors

47. Professional representation

48. Results

49. CONS

50. Cost

51.

52. Professional service company to assist you in the creation of your Press Releases providing templates and a distribution channel for your press releases

53. Prices range from $20 to $30 per press releases

HAUNTCON 2011 PR ON THE CHEAP

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