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non-linear creations inc.,[object Object],Choosing the Right Web Content Management Solution,[object Object]
Agenda,[object Object],|   Toronto | Calgary | Ottawa | Regina | New York,[object Object],2,[object Object]
Agenda,[object Object],Very quick introductions,[object Object],CMS deployment life cycle,[object Object],Steps to selecting a CMS,[object Object],Key marketing criteria powering CMS selection,[object Object],Trends and best practices in CMS deployment,[object Object],Demonstration of Sitecore CMS,[object Object],Questions and Answers,[object Object],TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA,[object Object],3,[object Object]
Introductions,[object Object],|   Toronto | Calgary | Ottawa | Regina | New York,[object Object],4,[object Object]
Who We Are,[object Object],Randy Woods, EVP,[object Object],Co-founder of non-linear creations,[object Object],Lead the NLC Business Performance Group,[object Object],Glen McInnis, Practice Lead, ECM ,[object Object],TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA,[object Object],5,[object Object]
Our executive summary,[object Object],Founded in 1995,[object Object],55+ full-time specialists ,[object Object],Offices Toronto, Ottawa, Regina, Calgary, NYC  with global client base,[object Object],Privately held,  profitable & stable,[object Object],Capable of providing service in multiple languages (English, French, Spanish, Mandarin, Cantonese, Russian….),[object Object],Our Goal: client success, full stop.,[object Object],Our Approach: leverage the potential of internet technologies to deliver business value,[object Object],Our Result: extensive list of reference-able clients in private and public sector,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],6,[object Object],Technology Partnerships,[object Object]
NLC Solutions Groups,[object Object],TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA,[object Object],7,[object Object],DIGITAL STRATEGY,[object Object],CUSTOMER & EMPLOYEE SOLTIONS,[object Object],TECHNOLOGY SERVICES,[object Object],DIGITAL MARKETING & ANALYTICS,[object Object],BUSINESS PERFORMANCE FRAMEWORK,[object Object],CONTENT MANAGEMENT,[object Object],EMAIL MARKETING,[object Object],ENTERPRISE SEARCH,[object Object],INFORMATION ARCHITECTURE & UX DESIGN,[object Object],SEARCH ENGINE MARKETING,[object Object],SOCIAL COMPUTING,[object Object],SOCIAL MEDIA MARKETING,[object Object],ANALYTICS AND CONVERSION OPTMIZATION,[object Object],CUSTOM APPLICATION DEVELOPMENT AND INTEGRATIONG,[object Object],MICROSITES & MULTIMEDIA,[object Object]
A few of our clients,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],8,[object Object]
Thought Leadership,[object Object],Nonlinear.ca/whitepaper,[object Object],Choosing a Web Content Management System,[object Object],Effective Visual Design Strategy for CMS,[object Object],Six Tips for Delivering Faceted Navigation within a CMS-Driven Website,[object Object],Best Practices for Building Your CMS Architecture,[object Object],SEO and CMS: Implementing Best Practices,[object Object],Planning for Success: Best Practices in CMS Governance,[object Object],Nonlinear.ca/blog,[object Object],Persuasion and Information Architecture: 5 tips,[object Object],Demystifying Dynamic Content Management,[object Object],SEO, CMS and the Gilbane Boston Show,[object Object],Drive Business Results from your CMS Deployment,[object Object],Content Management, Internet Marketing and the Law,[object Object],Can you really calculate the ROI of web content management? ,[object Object],TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA,[object Object],9,[object Object]
Follow Us,[object Object],www.twitter.com/nonlinear_tweet,[object Object],www.twitter.com/RandyWoods,[object Object],www.twitter.com/GlenMcInnis,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],10,[object Object]
CMS Deployment LifeCycle,[object Object],TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA,[object Object],11,[object Object]
CMS Deployment Lifecycle,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],12,[object Object]
Set Objectives,[object Object],Define success in advance and map to metrics,[object Object],Examples:,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],13,[object Object]
Set Objectives,[object Object],NLC Performance Framework: An approach to setting objectives,[object Object],Identify corporate priorities,[object Object],Broad stakeholder interviews,[object Object],Map online tactics to corporate objectives,[object Object],Define measurable outcomes,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],14,[object Object]
Set Objectives,[object Object],www.nonlinear.ca/whitepaper,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],15,[object Object]
Governance & Tech Planning,[object Object],Governance,[object Object],Authorship Model,[object Object],Translation,[object Object],Approvals,[object Object],Archiving,[object Object],Responsibilities for Outcomes,[object Object],Tech Planning,[object Object],Template Inventory,[object Object],Integration Plan,[object Object],Custom Functionality,[object Object],Content Migration Plan,[object Object],Infrastructure Plan,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],16,[object Object]
Implementation & Integration,[object Object],Intranet,[object Object],Extranet,[object Object],Portal,[object Object],Records management ,[object Object],CRM,[object Object],Digital Rights Management,[object Object],Knowledge Management,[object Object],Learning management system,[object Object],Business Intelligence,[object Object],Product catalogue,[object Object],Document management,[object Object],Custom database content ,[object Object],Employee directory,[object Object],Collaboration system,[object Object],Survey engine,[object Object],Forums/chat,[object Object],HR job application forms,[object Object],External workflow or business process management system,[object Object],Back-office systems,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],17,[object Object]
Training,[object Object],View CMS Deployment as an opportunity to drive business improvements,[object Object],Too often a CMS simply allows organizations to publish low quality, low value content more efficiently,[object Object],Consider an integrated training package that extends beyond just CMS end user instruction,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],18,[object Object]
Training,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],19,[object Object]
Content Migration,[object Object],Takes longer and costs more,[object Object],Automate if:,[object Object],Consistently structured,[object Object],Identical information architecture,[object Object],Manual if:,[object Object],New information architecture,[object Object],Substantially new content,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],20,[object Object]
Quality Assurance,[object Object],Traditional QA approach is inappropriate,[object Object],Test cases should map to governance plan & technical plan,[object Object],Tests to be passed:,[object Object],John is supposed to be the only one who can edit this content  - is he? ,[object Object],Legal needs to review all content in this area – is this enforced?,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],21,[object Object]
Common Steps I Left Out,[object Object],Information Architecture,[object Object],Graphic Design,[object Object],Content Creation,[object Object],Content Translation,[object Object],Search Engine Optimization,[object Object],Social Media Integration,[object Object],Go Live,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],22,[object Object]
Selecting a CMS,[object Object],TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA,[object Object],23,[object Object]
A Model for CMS Selection,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],24,[object Object]
Technical Environment,[object Object],Implementation Assistance Required,[object Object],Content Migration Assistance Required,[object Object],Training & Support Requirements,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],25,[object Object]
Contractual hoops based on $$ thresholds?,[object Object],Can you procure both software and services simultaneously?,[object Object],What service model are you equipped to manage?,[object Object],Fixed cost,[object Object],Staged fixed cost,[object Object],Time and materials,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],26,[object Object]
Drive scenarios from business objectives,[object Object],Ensure each actor is represented,[object Object],Define what is to happen, but not how,[object Object],Rank importance of each scenario,[object Object],Include integration points in scenarios,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],27,[object Object]
Decide how you will evaluate potential integration partners,[object Object],Key criteria:,[object Object],Proven and sensible methodology for deployment,[object Object],Skill sets that map to your project requirement (IA, IT Infrastructure, Design, Training, etc.),[object Object],Strong track record with the product,[object Object],Credible case studies detailing comparable deployments,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],28,[object Object]
|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],29,[object Object],Ektron,[object Object],CoreMedia,[object Object],Magnolia,[object Object],Opentext/Reddot,[object Object],Day Software,[object Object],Sitecore,[object Object],Oracle Stellent,[object Object],Clickability,[object Object],Alfesco,[object Object],Vignette,[object Object],Percussion,[object Object],OpenCMS,[object Object],SDL Tridion,[object Object],Crown Peak,[object Object],FatWire,[object Object],Typo3,[object Object],Dot Net Nuke,[object Object],Paper Thin,[object Object],Drupal,[object Object],Omni-Update,[object Object]
Closing the Deal,[object Object],Score each vendor demo against scenarios,[object Object],Solicit pricing from at least two so that you have price power,[object Object],Check references for top vendor,[object Object],Consider proof of concepts if deeply complicated requirements,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],30,[object Object]
Recap,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],31,[object Object]
Project pitfalls and trends to watch,[object Object],Glen McInnis,[object Object],Practice Area Lead, Enterprise Content Management,[object Object]
Agenda,[object Object],4 project pitfalls,[object Object],3 trends to watch and what they mean for web content management,[object Object],Sitecore Demo,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],33,[object Object]
Project pitfalls you can avoid,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],34,[object Object]
Project pitfalls,[object Object],Poor content author usability,[object Object],Implementation team lacks understanding of the chosen product,[object Object],Unmanageable (complex) workflows,[object Object],Not enough time to write or migrate content,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],35,[object Object]
Content author usability,[object Object],Not everyone is the same, design templates to account for varied tasks and level of skill,[object Object],Templates should guide the authors and restrict obvious mistakes: prototype early,[object Object],Content samples or snippets should be readily available,[object Object],Train with scenarios and retrain periodically,[object Object],Search is a must for large repositories,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],36,[object Object]
Implementation team does not know the product,[object Object],Have someone on your staff trained by the vendor,[object Object],If hiring, know a web developer is not a CMS developer,[object Object],Find an experienced partner to help you with the implementation,[object Object],When testing the solution be sure to include content author interface, workflows and performance,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],37,[object Object]
Workflows,[object Object],A CMS is not a collaboration platform,[object Object],Workflows are meant to provide an approval chain not help you write good content,[object Object],Keep workflows as simple as possible,[object Object],Someone always needs to have the “panic” button in the case of emergency,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],38,[object Object]
Allow time to migrate,[object Object],Most people can load 20 – 25 pages of content per day,[object Object],A 1,000 pages takes at least 40 person days,[object Object],Automated migration is an option to consider; you may make some implementation decisions to make it possible,[object Object],Start preparing content early, as soon as the IA and design is set you can begin,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],39,[object Object]
Final thoughts,[object Object],A clear vision is needed; what is the expected gain from the project?,[object Object],Execution of the vision requires planning and ongoing executive sponsorship,[object Object],Break the project into smaller phases, you get some quick returns and make the whole more manageable,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],40,[object Object]
|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],41,[object Object],Trends,[object Object]
Predictions,[object Object],By 201220% of companies will have no ownership of IT assets; moved to the cloud and virtualization >> INTEGRATION,[object Object],By 2013Mobile phones will replace PC’s as the most common device for Web access >> MOBILITY,[object Object],By 2015Online marketing will reach $250 billion >>QUICK RESPONSE BASED ON ACTIONABLE METRICS,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],42,[object Object]
|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],43,[object Object],Future proofing your WCMS,[object Object]
Cloud, virtualization, social sites,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],44,[object Object],#1 Integrate,[object Object]
Integrate: Products,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],45,[object Object]
Integrate: People & process,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],46,[object Object]
Integrate: The next big thing,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],47,[object Object],?,[object Object]
In a CMS this translates to:,[object Object],A vendor with clear direction for the product, both in the technical architecture and market needs,[object Object],A product with a complete set of API’s and an eye towards security,[object Object],A vendor with a successful partner channel,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],48,[object Object]
|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],49,[object Object],#2 Mobility,[object Object]
Disjointed set of devices,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],50,[object Object]
|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],51,[object Object]
|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],52,[object Object]
In a CMS this translates to:,[object Object],Repurpose content by separating the display mechanism from the content,[object Object],Detection of alternative devices,[object Object],Awareness of location (future),[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],53,[object Object]
|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997,[object Object],54,[object Object],#3 Quick Response,[object Object]
|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],55,[object Object],Measure site,[object Object],effectiveness,[object Object]
|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],56,[object Object],Coming up short?,[object Object]
Test alternatives,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],57,[object Object]
Surprising where you end up,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],58,[object Object]
A/B and MVT Testing,[object Object],Decide what it is you are monitoring and what trend requires further action.,[object Object],Test a few specific things. ,[object Object],Take a risk. Make a bold change to a page or button title.  Then tweak based on results.,[object Object],Remember that you are the best judge of what works.,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],59,[object Object]
In a CMS this translates to:,[object Object],Integrated analytics,[object Object],A/B and multivariate testing,[object Object],Empowered content authors who do not require IT to use the above,[object Object],|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],60,[object Object]
|   www.nonlinear.ca   ottawa 613.241.2067   toronto 416.203.2997   calgary  403.444.5964,[object Object],61,[object Object],Questions,[object Object]
Back Up Slides,[object Object],TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA,[object Object],62,[object Object]
Thursday, February 11, 2010,[object Object],Monthly visits up 700%,[object Object]

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Editor's Notes

  1. Marketing-ish ones
  2. Marketing-ish ones
  3. Marketing-ish ones
  4. Allude to big G
  5. Project specific materials
  6. Project specific materials
  7. Think marketing conversion etc. to prompteverest conversationSplit into technical and usage scenarios
  8. Hosted vs. non-hostedOpensource vs. commercial.net vs. otherStrong product road map / strong partner ecosystemComparable size sitesStrong corporate financials