18. IDEAS OUT OF THE ORDINARY
Photography > creatively capturing and enhancing people, places and products
Graphics > designing eye-catching font-driven imagery
PowerPoint > creating persuasive presentations that look good and deliver a memorable message
Proposals > responding to a brief, coming up with ideas, presenting them in a compelling way
Scripts > putting words in other peoples’ mouths, that sound natural and communicate clearly
Copywriting > crafting sparkling copy for brochures, leaflets and websites
Straplines > conveying a company’s or a product’s attributes with just a few well-chosen words